My Amazon Guy Using Search Query Performance to Gain Market Share on Amazon
I'll be sharing with you some of my personal experiences and insights on how you can use the search query performance report to grow your business on Amazon.
I'll start by explaining how pre-sorted data on Amazon can be used to implement keyword research and gain market share using the ICAP marketing funnel. By tracking the Impressions, Clicks, Add to Carts, and Purchases, you can gain insights into what's working and what's not in your Amazon business.
I'll also show you an example of how I was able to triple my market share from 2.75% to 7.5% in just seven weeks by implementing keyword research and using the ICAP marketing funnel. This resulted in a significant increase in clicks and product purchases, with one out of five people who clicked on the product purchasing it.
I'll emphasize the importance of tracking your keyword research success rates and defending important keywords on Amazon. I'll show you how you can use the search query performance report to defend important keywords and gain market share on Amazon.
Overall, this is perfect for any Amazon seller looking to grow their business and gain market share. So, grab a notebook and pen and get ready to take some notes!
🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP
🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses
❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help
✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag
✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id
✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/
✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/
✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_
✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/
🎤My Podcast Setup:
GoPro Hero10 https://amzn.to/3HghK4i
Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI
Rode Swivel Mount: https://amzn.to/3O9ruzF
RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8
Sony Alpha a6400 Camera https://amzn.to/3xoEnPF
Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv
Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R
CHAPTERS
---------------
00:00 Using Search Query Performance to Gain Market Share on Amazon
00:05 Data already pre-sorted based on importance
00:23 Importance of search query performance (icap funnel)
01:00 Example of gaining market share through keyword research implementation
01:44 Tracking keyword research success rates
02:30 Importance of tracking and defending turf on important keywords
03:00 Search query performance report as a powerful tool