My Amazon Guy NO! Don't Stop Advertising if You're Organic Position 1 on Amazon
Do not celebrate your SEO victory early, but don't hit pause on advertising just yet! I'm Steven Pope, founder of My Amazon Guy, and in this insightful episode, I'll reveal why continuing your advertising efforts is very important.
Watch as I showcase the power of multiple ad coverage. By maintaining ads alongside organic rankings, you reinforce credibility and encourage clicks. View real data, highlighting my impressive 21% impression share and 24% click share for the term.
Turning off ads can shrink your market share and visibility, impacting your brand's success. Stay informed and maintain your competitive edge by tuning in. Plus, catch my enlightening case study on the consequences of ending ads, offering practical insights.
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00:00 NO! Don't Stop Advertising if You're Organic Position 1 on Amazon
00:12 Demonstrating a search query for the term "Artisan soap" and its results on PPC and organic positions.
00:52 showing up multiple Ad Spots in search results and its impact on consumer perception.
01:14 How multiple ad spots and organic positions increase click-through rates.
01:33 Market share on the keyword "Artisan soap" through search query performance data.
02:27 Importance of not turning off ads when having a high organic position.
02:35 Why multiple ad coverage is crucial for brand success.
02:47 Success with a wine glass product and the impact of turning off ads
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