My Amazon Guy

Steven Pope
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Jun 21, 2024 • 18min

Prepare for Prime Day 2024: Amazon Sellers Guide to Discounts, Promotions, and Coupons

Send us a textThis is the ultimate guide to promoting your products on Amazon! In this video, we dive deep into various promotional strategies, including lightning deals, prime exclusive discounts, social media promo codes, and more. Learn how to effectively use each type of promotion to boost your product's visibility and sales. Whether you're new to Amazon selling or looking to refine your strategies, this video has something for everyone.#AmazonSelling #AmazonTips #ProductPromotions #AmazonSeller #AmazonSellerGuide → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction00:39 - Overview of Promotion Types01:02 - Lightning Deals Explained02:22 - Creating a New Deal03:22 - Prime Exclusive Discounts05:08 - General Promotions Overview06:08 - Social Media Promo Codes07:08 - Percentage Off Promotions09:22 - Creating Tiered Discounts10:57 - Brand Tailored Promotions12:21 - Coupons on Amazon13:22 - Creating Coupons14:59 - Subscribe and Save Coupons15:53 - Reorder Coupons16:52 - ConclusionSupport the show
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Jun 21, 2024 • 3min

How One Negative Review Can Impact Your Amazon Sales

Send us a textIn this video, we tackle a common issue faced by Amazon sellers: managing the impact of negative reviews on sales performance. We discuss strategies to mitigate the effects of bad reviews, how to handle client anxiety, and the importance of focusing on proactive marketing activities to boost sales. Learn how to navigate these challenges and grow your Amazon business effectively.#AmazonFBA #AmazonSellerTips #AmazonReviews #NegativeReviewManagement → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction: Solving an Amazon Problem0:29 - Consistent Sales Growth and a Bad Review0:59 - Handling Client Anxiety and Focusing on Marketing1:49 - Proactive Marketing Activities for Sales GrowthSupport the show
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Jun 20, 2024 • 10min

Easy 10% TACoS Strategy Using Customer Segmentation and Brand Tailored Promotions on Amazon

Send us a textLearn how to harness the power of Amazon Brand Analytics to boost your sales! This video covers everything from understanding customer segmentation to effectively using brand tailored promotions. Know the strategies to target new customers, reduce at-risk segments, and turn cart abandoners into loyal buyers. → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Brand Analytics00:31 - Understanding Customer Segmentation01:30 - Evaluating Top Tier and Promising Customers02:45 - Importance of Reducing At-Risk and Hibernating Customers04:00 - Targeting New and Potential Customers05:00 - Leveraging Cart Abandoners06:00 - Promoting to Repeat Customers07:00 - Creating Brand Tailored Promotions08:10 - Implementing Promotions for At-Risk and Cart Abandoners09:15 - Setting Up Effective Brand Tailored Promotions10:00 - Monitoring and Adjusting Promotion StrategiesSupport the show
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Jun 20, 2024 • 2min

Moving Your UK Brand to Amazon US? Or USA to EU? Beware 2 Brand Registry & Product Transfer Issues!

Send us a textLearn how to navigate brand registry, trademarks, and transferring products from your UK store to your new US Amazon store.#AmazonFBA #AmazonBrandRegistry #AmazonSeller #BrandRegistry → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Intro00:40 - Brand Registry for US Store01:13 - US Trademark Recommendation01:36 - Transferring Products to US StoreSupport the show
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Jun 19, 2024 • 6min

The Best Kept PPC Campaign Hack For Easy Growth on Amazon

Send us a textLearn about a little-known Amazon campaign strategy that can benefit both small and large product catalogs. This video discusses the Auto Catch-all Campaign, explaining its purpose, setup process, and strategies for low-cost bidding to capture incremental sales. Learn how to add all your products, configure bids, and maximize your budget efficiency.#PPCHack #AmazonPPC #AmazonAdvertising #AmazonTips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Auto Catch-all Campaigns00:21 - Benefits of the Auto Catch-all Campaign00:44 - Setting Up the Campaign01:00 - Adding Products to the Campaign01:39 - Configuring Default Bids02:30 - Purpose and Strategy of Low Bids03:50 - Negative Keyword Targeting04:50 - Dynamic Bids Strategy05:20 - Naming the Campaign and Budgeting05:40 - Summary and Additional TipsSupport the show
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Jun 19, 2024 • 2h 12min

Amazon FBA Guy AMA While I Play Overwatch

Send us a textFinding a streamer talking about selling on Amazon at night is not easy. Figured I'd start streaming and answer any of your Amazon questions. Or if you're looking for a job I can give job advice. If you're an agency ask me agency questions. I own a 20-million dollar ARR agency called My Amazon Guy.→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction and Stream Setup00:41 - Overview of the AMA Topics 01:10 - Viral Twitch Story and Its Impact 04:32 - Starting Overwatch Game 05:25 - Playing Junkrat and Stream Interaction 06:02 - Advice on Finding a Patent Attorney 07:02 - Overcoming Policy Violation Abuse on Amazon 08:24 - Managing Amazon Reviews and Account Setup 09:29 - Risks of Review Generation on Amazon 10:45 - Effective PPC Strategies 14:20 - Improving Amazon Listings 18:55 - Handling Negative Feedback 22:30 - Tips for Amazon Product Launch 26:10 - Utilizing Amazon Seller Central Tools 30:00 - Enhancing Product Images 34:15 - Understanding Amazon's A9 Algorithm 38:40 - Customer Service Best Practices 43:05 - Leveraging Amazon Advertising 47:30 - Competitor Analysis on Amazon 52:00 - Stream Recap and Key Takeaways 57:15 - Addressing Viewer Questions 1:01:50 - Scaling Your Amazon Business 1:06:20 - Common Amazon Seller Mistakes 1:10:40 - Advanced Amazon FBA Tactics 1:15:10 - Building a Brand on Amazon 1:19:45 - Effective Inventory Management 1:24:10 - Amazon Seller Account Health 1:28:30 - Utilizing Amazon Data and Analytics 1:32:50 - Responding to Live Chat Questions 1:37:15 - Trends in E-commerce 1:41:40 - Maximizing Profit Margins 1:46:10 - Final Q&A Session 1:50:45 - Closing Remarks and Stream EndSupport the show
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Jun 19, 2024 • 3min

How to Turn a New Product into an Amazon Best Seller

Send us a textIn this video, Steven Pope and Brand Manager, Aljo, look into the strategies for making a new client's patented knitting needles the top seller on Amazon. They discuss the challenges of launching a unique product, the importance of competitive pricing, and the steps needed to boost initial sales. Watch to learn how to overcome early hurdles in your Amazon selling journey.#AmazonSelling #AmazonTips #KnittingBusiness #AmazonBusiness -----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Goals00:15 - Discussing Client Challenges00:42 - Product Unique Selling Point01:00 - Sales Performance and Strategies01:23 - Pricing Strategy Discussion01:58 - Detailed Pricing Adjustment Plan02:48 - Implementing Temporary Price Cuts03:16 - Expected Timeline and OutcomesSupport the show
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Jun 19, 2024 • 5min

Stop Amazon from Selling on Your Listing: A Complete Guide

Send us a textFind out why Amazon might be selling on your listing and learn how to manage this with specific settings. This video covers everything from auto removal settings, product refurbishment, grading and reselling, to liquidation processes. Gain insight on how to handle unfulfillable inventory and prevent Amazon from selling on your listings. #AmazonSelling #AmazonTips #InventoryManagement → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to Amazon Selling on Your Listing00:15 - Understanding Auto Removal Settings00:36 - Refurbishment of Products by Amazon01:28 - Grading and Reselling Returned Products02:32 - Liquidation Process by Amazon03:32 - Options for Handling Unfulfillable Inventory04:30 - How to Disable Amazon from Selling on Your Listing05:01 - Concluding Tips and AdviceSupport the show
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Jun 18, 2024 • 4min

My First Client as an Agency, How I Launched a Brand on Amazon to 40-Million in Sales in 6.5 years

Send us a textSelling on Amazon is rough, being an agency is even harder.Here's how my journey beganThe first client I signed 6.5 years ago is still with me todayI got them off a LinkedIn post and within 48 hours they signedThey were stuck at 4k a month in salesWithin 90 days I got them to 83k a month in salesYears later, they are doing 1-mil a month in salesHere's how I did it:A lot of catalog workI loaded about 100 template files to Amazon in under 90 days for one brand.Why? Because they had UPC issues, and 84 products to launch.I cleared every single UPC issue (hijacked by the Chinese)I registered 5 of their brands, build brand stores, and setup the SEOI was almost in tears trying to fix the template issues and hired an assistant by week 2. I really doubt I made money on this client in the first 90 days. But I gave it my heart and soul.It's become a rallying cry for me. And this client has become a loyal part of my 400 brand portfolio.Today I manage 800+ million on GMV on Amazon.P.S. I had 0 design skills and made a brand store then shot a YouTube clip about how I made a brand store and it got 250,000 views on YT generating me more clients than any other activity I've ever done. If I can do it, so can you! (Make content)#AmazonSales #EcommerceGrowth #AmazonSEO #PPCStrategies #MyAmazonGuy → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to My Amazon Guy00:17 - Challenges Faced by Initial Client00:43 - Strategies Implemented for Growth01:16 - Client Success Story and Methodologies01:49 - Offering Free Amazon Brand Audits02:12 - Main Image Optimization and CTR Hack02:41 - Importance of Traffic and Conversion03:16 - Understanding Customer Avatar03:30 - The Power of Specific Marketing03:50 - Success of My Amazon Guy Agency04:04 - OutroSupport the show
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Jun 17, 2024 • 5min

Breaking Seller News: Amazon Adds Subscribe & Save to FBM!

Send us a texthttps://sellercentral.amazon.com/gp/headlines.html?ref_=xx_news_favb_xxhttps://sellercentral.amazon.com/sns/manage?ref=nslp_all_GEM23NGMH8M8S2UJ_en-US_nslnk_1Stay updated with the latest Amazon seller news! In this video, Steven Pope, founder of My Amazon Guy, discusses the major update that allows Subscribe and Save for FBM (Fulfilled by Merchant) sellers. Learn how this can boost your conversions, drive repeat purchases, and grow your brand. This video also walks through setting up default discounts and managing pending orders.#AmazonSellerNews #AmazonBreakingNews #AmazonNews #SubscribeAndSave #FBM → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Breaking Seller News00:30 - Subscribe and Save Program Overview01:00 - Benefits of Subscribe and Save01:45 - Default Discount Settings02:30 - Managing Pending Orders03:00 - Setting Default Enrollment Discounts03:50 - Impact of Increased Discounts04:40 - Revenue Management and Inventory Control05:20 - OutroSupport the show

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