My Amazon Guy

Steven Pope
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Jun 16, 2024 • 4min

How to Set Alt Text using AI (Rank with Amazon SEO)

Send us a textHere's a powerful AI hack to optimize your Amazon listings with effective alt text for keywords. Join Steven Pope, founder of My Amazon Guy, as he demonstrates how to create a master keyword list, use AI tools for keyword generation, and apply these keywords in your Amazon A+ content. This strategy can significantly boost your keyword indexing and improve your product visibility on Amazon.#AmazonSEO #AIHacks #KeywordOptimization #AmazonAI #AmazonAIHack→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast:  https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - AI Hack Introduction0:15 - Creating a Master Keyword List0:50 - Using AI Tools for Keyword Generation1:45 - Implementing Keywords in Amazon Alt Text2:22 - Using Image Alt Text Viewer2:45 - Applying Alt Text in Brand Story and A+ Content3:20 - Demo in Seller Central3:45 - Conclusion and BenefitsSupport the show
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Jun 15, 2024 • 3min

Amazon PPC: When to Increase, Lower, or Negate Bids

Send us a textIn this video, we go into the strategies for managing your Amazon PPC campaigns effectively. Learn how to determine when to increase or lower your bids, the significance of cautious negation, and how to evaluate sales performance to optimize your advertising costs. Perfect for Amazon sellers looking to improve their ACoS and maximize their sales potential. #AmazonPPC #AmazonAdvertising #EcommerceTips→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:0:00 - Introduction1:04 - Adjusting Bids for High ACoS1:55 - Evaluating Sales Performance2:38 - Importance of Cautious Negation3:16 - ConclusionSupport the show
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Jun 14, 2024 • 1h 29min

Are Your Products Too Niche? - Overcoming Amazon Suspensions, Return Issues, and Hijackers

Send us a textWho says you can't succeed on Amazon? Join us for the Friday Live Q&A with Amazon expert Noah Wickham!This isn't your typical Q&A - it's packed with valuable Amazon insights delivered straight to you.Cut through the noise and improve your sales:→ Live expert advice from Noah Wickham himself→ Real-time solutions to your toughest Amazon challenges→ Weekly sessions to help grow your Amazon businessEvery Friday is your chance to level up:Learn from the best, connect with the community, and take your game to the next level.Don't just watch, take action!Be there or be square. Let's conquer Amazon together!#AmazonFridayLiveQA #AskNoahLive #AmazonPodcast Timestamps:00:00 - Countdown04:58 - Pre-Live Announcements10:00 - Introduction10:26 - Pricing Strategy and Reviews Discussion14:05 - Handling Violation Issues16:42 - Utilizing FBA Inventory for FBM Orders19:17 - Managing Return Settings20:13 - Prime Day Advertising Strategies22:09 - Listing Creation and GS1 Barcodes24:07 - Competitor Ranking and SEO Strategies25:06 - Strategies for Failed Products27:10 - Coupon Clipping and Seller Conduct29:30 - Product Hunting and Brand Registry32:12 - Fixing Stranded Inventory33:37 - Advertising Tools for Prime Day35:52 - Error Code Issues37:22 - Automated Performance Graphs39:17 - Subject Character Fields39:53 - Removing Variation Swatches41:46 - Handling Lost Inventory43:08 - European Tax and Document Issues44:22 - Annual Certification Updates46:02 - Best Practices for Backend Keywords47:01 - PPC Campaign Budgets48:11 - Promoting Restricted Products49:23 - Creating Variations vs. Standalone Listings50:10 - Transparency Codes51:13 - Attracting New-to-Brand Customers52:06 - Timing for Q4 Inventory53:01 - Using Linktree for QR Codes54:19 - Influencer Marketing vs. PPC55:08 - Recovering Rank After Stockouts56:12 - Using Auto Campaigns57:01 - Sponsored Display Ads58:03 - Amazon FC Mixing Inventory59:06 - Creating FN SKUs1:00:08 - Linktree for Business1:01:15 - Selling Globally Settings1:02:20 - Updating Listings with Annual Certifications1:03:13 - Rank and Indexing for Keywords1:04:12 - Managing PPC Budget1:05:09 - Hijackers Editing Listings1:06:01 - Combining Listings and Reviews1:07:08 - Preparing for Q4 Shipping1:08:03 - Managing Returns and Reimbursements1:09:01 - Using Brand Tailored Promotions1:10:03 - Running Broad Campaigns1:11:01 - Utilizing ChatGPT for PPC1:12:10 - Asking for Reviews1:13:06 - Brand Registry and Selling Internationally1:14:01 - QR Code Platforms1:14:52 - Using Transparency1:15:43 - Creating Effective Product Listings1:16:35 - Using Social Media for Promotion1:17:29 - Optimizing Amazon Advertising1:18:22 - Handling Complex Listings1:19:20 - Best Practices for Product LaunchesSupport the show
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Jun 14, 2024 • 5min

Where to Start with Brand Registry Revoked - Permanently Affixed Logo Branding

Send us a textJoin us as we go into the complexities of Amazon Brand Registry, focusing on a real-life case of trademark infringement and packaging issues. Learn the importance of branded packaging and how to handle brand registry appeals. Perfect for Amazon sellers looking to navigate brand registry challenges.#AmazonSellers #BrandRegistry #EcommerceTips→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction and Initial Brand Issues00:45 - Brand Registry Revocation Case02:00 - Importance of Branded Packaging03:00 - Permanently Affixed Branding Explanation04:00 - Strategies for Brand Registry AppealSupport the show
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Jun 13, 2024 • 8min

I Lost $2 Million Trying to Build an Amazon SAAS Tool

Send us a textWatch the full show here  @amzoptimized : https://www.youtube.com/watch?v=g3AnHcvDWQgWatch it on Linkedin: https://www.linkedin.com/posts/steven-pope_tune-in-to-episode-15-of-the-agency-operators-activity-7194364675440926721-WvQ5?utm_source=share&utm_medium=member_desktopIn this insightful video, Steven Pope, CEO of My Amazon Guy, looks back into the realities of starting a SAAS Tool for Amazon sellers, sharing personal experiences and lessons learned. Discover why some tech tools thrive while others fail, and get practical advice on balancing investment, development, and profitability in the competitive Amazon marketplace. Whether you're an agency owner or a tech enthusiast, this video offers valuable insights into the dynamic world of Amazon tools and services. → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction00:55 - Starting a SAS Product and Initial Challenges01:36 - The Reality of Amazon Tech Tools02:19 - Calculating Costs for Amazon Tools03:02 - The Importance of Tools with High ROI04:03 - Struggles with Building a SAS Tool04:48 - Potential for Niche SAS Solutions05:44 - Differences Between Agency and SAS Profitability06:39 - Advice on Seeking Investment and Managing FinancesSupport the show
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Jun 12, 2024 • 33min

Steven Pope shares his entrepreneurial journey at The Forbes Books

Send us a textSteven Pope, the founder of "My Amazon Guy," recently guested on the Forbes Books Podcast, hosted by Joe. During the episode, Steven shared the story of his entrepreneurial journey and explained how "My Amazon Guy" simplifies the process of listing and selling products on Amazon. He revealed key strategies for scaling sales, highlighting a success story where he helped a company reach $80,000 in monthly sales within 90 days. Throughout the discussion, Steven offered candid insights into the complexities of selling on Amazon and provided practical advice for launching successful products on the platform.Support the show
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Jun 11, 2024 • 1h 9min

Amazon PPC AMA Live with Kevin Sanderson and Jake Zaratsian

Send us a textGet an exclusive discount on @junglescout here: https://myamazonguy.com/jsReady to improve your Amazon campaigns?Join us for an exclusive AMA session with Kevin Sanderson and special guest Jake Zaratsian, Video Content Creator at Jungle Scout. Learn the best tips to take your Amazon campaigns to the next level.Why should you tune in?↳ Discover strategies to make your Amazon campaigns better↳ Get expert advice from Jake Zaratsian↳ Participate in a real-time Q&A with industry experts for valuable insightsDon't miss this chance! Mark your calendar and join us for an insightful session!See you at the forefront of Amazon's success!#AmazonPPC #AmazonAdsCampaign #AmazonSellerTips Timestamps:00:00 - Countdown09:57 - Introduction and Overview10:54 - Guest Introduction: Jake from Jungle Scout13:13 - Keyword Optimization Strategies16:04 - Importance of Longtail Keywords18:04 - Backend Keywords and Strategies20:04 - Launching Strategies for New Products25:03 - Best Campaign Structure for PPC27:29 - Handling Seasonal Fluctuations in PPC30:34 - Budget Allocation and Keyword Strategies34:02 - Manual vs. Auto Campaigns37:08 - Launching Luxury Brands on Amazon41:05 - Managing Campaigns for Product Variations48:03 - Using Product Targeting Campaigns55:41 - General Tips for Effective PPC Campaigns1:07:04 - Closing RemarksSupport the show
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Jun 11, 2024 • 6min

Amazon PPC Strategies: Why You Shouldn't Negate Good Keywords

Send us a textSecrets revealed behind effective PPC marketing strategies with My Amazon Guy! In this video, we delve into Auto campaigns, emphasizing the importance of long-term performance and correct keyword management. Learn from real-life data, as we explore how to optimize your Amazon ads without losing valuable historical data. Perfect for both new and seasoned sellers looking to enhance their PPC approach and maximize returns.#AmazonPPC #KeywordOptimization #EcommerceMarketing #AmazonSellers #PPCStrategy→ Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG-----------------------------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwTimestamps:00:00 - Introduction to PPC Marketing Strategy00:45 - Personal Investment and Real-Life Data01:22 - Effective Use of Auto Campaigns02:03 - Keyword Negation Misconceptions03:10 - Analyzing Campaign Performance04:28 - Continuous Optimization TipsSupport the show
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Jun 10, 2024 • 3min

How to Learn to Sell on FBA with My Amazon Guy

Send us a textOur clients shared their experiences and testimonials about how they discovered My Amazon Guy through YouTube! From problem-solving to learning new Amazon strategies, hear how our detailed videos have helped sellers enhance their businesses.#AmazonFBA #AmazonSeller #AmazonTips → Use Data Dive with code MAG for exclusive savings!↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG--------------------------------------------------------------------Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/Follow us:Twitter: https://twitter.com/myamazonguyInstagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Please subscribe to the podcast at: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
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Jun 9, 2024 • 1h 35min

Grow an Agency AMA Live with Steven Pope

Send us a textJoin our stream and ask Steven Pope about how to grow Amazon Agency live!Few reminders:→ Make sure your mic and cam are on before joining the Streamyard session.→ Prefer typing? Drop your questions in the chatbox and we'll cover them live.→ Have your agency-related question handy for a focused discussion.→ For Amazon-specific topics, join us on Tuesday for the PPC AMA with Kevin Sanderson or catch the Friday Q&A with Noah Wickham. Why is this Agency Owner AMA a game-changer?Because you’re not just an audience member — you’re a live co-star, grilling Steven Pope with your most pressing agency conundrums!Set a reminder for June 6, 12 PM ET.Here’s the rundown:→ Jump onto the virtual stage, mic and camera at the ready, to ask Steven your top questions in real-time!→ Prefer typing? No sweat. Hit up the chat box during the stream with your questions.→ Get the insights you need for agency success — live, unfiltered, and direct from the source.This isn't just another podcast. It’s a turning point for your agency. Be there, be seen, be heard. The streamyard link will be shared tomorrow!#MyAgencyGuy #AmazonAgency #AgencyOwnersPodcast #AskStevenPope #AgencyAMASupport the show

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