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Ready to start your Amazon brand? Here are the general tips from My Amazon Guy you need to know before diving in!

Join Steven Pope as he shares general Amazon tips with Adam Shaffer on @phelpsunitedLLC podcast: https://www.youtube.com/watch?v=6PtJ5CGUMqQ

Steven Pope dives into the essential yet often overlooked tips for selling on Amazon that can make a huge difference. If you've ever felt like Amazon doesn't care about sellers, you're not alone. But don't worry, Steven is here to help you navigate these challenges and build a strong, profitable brand on the platform.

My Amazon Guy covers a range of topics including the importance of the main image, and why it's the number one hack to grow your sales fastest with the least amount of effort. Discover how adding a keyword to your main image can boost your CTR and drive more traffic and sales.

Steven also discusses real-world examples of how Amazon's policies can impact sellers and what you can do to overcome these obstacles. Find out why CTR, traffic, and conversion are your power metrics and how to improve them for better sales performance.

If you are someone looking to improve your Amazon selling game, this video is packed with actionable advice to help you succeed.

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Timestamps:
00:00 - Introduction and Initial Frustrations with Amazon
00:45 - Steven Pope’s Background and Journey
01:18 - Importance of Branding and Customer Experience on Amazon
02:22 - Real-World Challenges with Amazon Policies
03:18 - Impact of Amazon’s Actions on Sellers
04:34 - Main Image Optimization
05:09 - Effective Use of Keywords in Main Images
07:43 - Strategies for Optimizing CTR, Traffic, and Conversion
08:08 - Successful Keyword Usage Examples
10:07 - Click-Through Rate Control
10:54 - Enhancing Product Listings
13:52 - Framework for Optimizing Listings
15:02 - Using AB Testing and PickFu for Better Listings
16:04 - Importance of Persuasion and Psychology in Marketing
17:02 - Approach to Advertising and PPC on Amazon
19:19 - Defensive Advertising and Competitor Analysis
21:19 - External Traffic Strategies and Challenges
25:04 - TikTok’s Influence and Amazon’s Response
26:07 - Closing Thoughts: Amazon’s Market Power and Future Competition

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