My Amazon Guy My Amazon Guy Friday Live Q&A with Zachary Useche and John Erban
Join us for this informative session of My Amazon Guy's Live, where our Senior Brand Managers, Zachary Useche and John Erban, tackle a wide range of Amazon Seller Central topics.
From navigating the new inventory page layout and managing unauthorized sellers to optimizing PPC campaigns and boosting your apparel sales in Q4, this session is packed with actionable insights. Whether you’re a seasoned seller or new to the Amazon game, you’ll find valuable tips on improving your listings, managing ad spend, and handling tricky situations like trademark infringements and international marketplace issues.
Don’t miss out on these expert strategies to help scale your Amazon business!
Timestamps:
00:00 - Countdown & Intro Music
09:57 - Introduction and Welcome
11:02 - Viewing All Variations Under One Parent in Seller Central
13:30 - Amazon Inventory Page Changes and AB Testing
14:09 - Dealing with Unauthorized Sellers and Trademark Infringement
16:54 - Reporting Infringements Through Amazon Brand Registry Portal
21:30 - PPC vs Organic Sales: Why You Still Need PPC
23:58 - The Importance of PPC for New to Brand Customers
25:01 - Issues with ASIN Merging on Amazon
28:33 - Error 414 in Amazon Vine Program: Troubleshooting
30:17 - Optimizing Titles and Bullet Points for SEO and Conversion
33:59 - Handling Locked Fields in Amazon Category Flat Files
37:24 - Managing Amazon Ad Spend: Tools and Tips
39:58 - Tips for Doubling Apparel Sales in Fall and Winter
44:54 - How Long Can You Rely on Organic Sales Without PPC?
49:05 - Using Brand Analytics for SEO and Keyword Strategy
52:08 - Using Customer Images from Reviews in Product Listings
55:07 - Creating Free Item Claim Codes and Promotions on Amazon
57:13 - Reporting Unauthorized Sellers Without Retaliation
59:59 - Third-Party Ad Managers for Amazon PPC
1:02:00 - Brand Carousel Placement Above A+ Content
1:04:54 - Optimizing PPC Campaigns for High ACOS Keywords
1:08:30 - Adding Legacy ASINs to Brand Registry
1:09:57 - Handling Brand Hijacking in International Marketplaces
1:14:00 - Reliable Supplier Selection for Importing Products
1:21:16 - Frequency of Modifying Amazon Listings for Better Performance
1:27:22 - Handling UPC Errors and Recovering Subscribers on Amazon
1:32:39 - Closing Remarks and Next Live Session Information