My Amazon Guy

Steven Pope
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Nov 10, 2022 • 8min

Does FBA Have room in 2022? [Restock Analysis]

Send us a textRestock limit changes to prepare for the 2022 holiday seasonAs we prepare for the busy holiday season, we want to ensure that we can receive, store, and fulfill products in a timely manner for all sellers using FBA. Therefore, we’re updating restock limits for standard and apparel storage types to allow all sellers to have at least four months of inventory in FBA. The updated limit will currently restrict about 5% of sellers using FBA from being able to restock additional products due to their already having high levels of inventory. For more information on restock limits, go to Restock limits by storage type: Frequently asked questions.00:00 Will Amazon restock limits hurt Q4 in 2022?00:48 Steven’s speculation: Amazon is understaffed but many warehouses are not            full this year00:57 Variety of reasons is due to economic reasons related and not supply chain problems01:15 Consumer demand is down right now01:40 There will be no harsh crackdown on restocking limits this Q4 of 202201:49 About 5% of the accounts are going to hit their cap this year01:59 Amazon will allow  4 months of inventory above your current sales03:00 Now is the time to make the shipment for Christmas sales03:10 Help files for Restock Limits by Storage Type: FAQ04:44 IPI score and Inventory Review04:53 IPI works in 4 metrics but penalizes those with excess stocks at Amazon05:39 Don’t launch a variation just launch a brand new product.05:57 Inventory Performance06:22 If you have a bad IPI, which is usually a result of excess inventory, just fix that06:27 Get rid of the stock, lower the price and get the units out of the door06:37 Check the Restock Inventory Page and review it every so often07:02 Inbound Performance Summaries and Opportunities for the things you should do07:12 How to reduce the excess inventory🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% Off For First 6 Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Nov 9, 2022 • 1h 30min

Identify If You Have A Hidden Suppression - My Amazon Guy FBA Weekly Q&A with Jason Mastromatteo

Send us a text00:00 My Amazon Guy FBA Weekly Q&A with Jason Mastromatteo and Matt Davis - 09.30.202210:21 Amazon switching to new UI11:28 Fall Prime Day on Oct 11 & 12, 202212:00 Can't modify my US listing; My Australia SC is a "winning contributor"13:10 Is the one-EU fulfillment thing (Pan EU Fulfillment) working for your clients14:07 For international marketplaces, we already have the listings ported over, but how can we port over the stores14:37 Are there any differences in creating variations for FBM products compared to FBA15:29 We have a competitor that doesn't list where their product is made (China) on their PDP16:40 What's the overall strategy to grow sales from 300 1st month to 1000 monthly19:06 Lost BSR on all of my account back in 2020, still waiting for Amazon support to fix it22:22 What are the consequences of category manipulation24:49 When I first launched my product, the title character limit was 250, now its 20025:59 Can you please breakdown further what search term data means when it says "7 day sales"28:25 Competitor copying all my designs style and text29:15 Client asked me to launch an herbal health supplement over at Amazon US32:50 I'm buying legit GS1 UPC codes but continue to get messages from Amazon saying they are invalid35:05 I was approached to start an Amazon account but the owner wants their identity to be completely hidden36:31 Difference in search function between broad match modified and phrase match38:51 If I run a broad match modified on the word "garlic press" would you put the same KW in a regular broad match as well40:31 Amazon is offering to optimize my Ads for free44:19 Where can I see if I'm running out of budget47:45 Why is Amazon labeling this prime day as an early access prime day49:45 I'm about to purchase a trademark, how long will it take for Amazon to recognize my brand51:33 The brand I'm referring to is in home & kitchen and does over $15M annual worldwide53:17 Do conversions from KW targeting positively impact ranking more than conversions on product targeting55:18 I have increased my sale price from 19.99 to 24.99 then I have been slowly losing rank1:00:03 Should I use one brand to sell multiple products in diff categories1:01:09 I have a product in a subcategory of Grocery. Most of my competitors are in another sub-category of Grocery. Both are relevant, am I at a disadvantage, listing in a sub where most of my competitors are not1:01:56 Can't enter more than 250 characters on search terms1:03:43 I am selling on Amazon, should I extend to Shopify1:05:38 My listing has been deleted from everyone, is there a way I can revive my UPC, EAN1:06:44 Is there a way to get rid of all variations falling in DPM1:07:11 I'm tracking KWs for ASINs B006H9S3WA & B00KH6PQRY. Lost organic ranking on every single one of my KWs1:09:01 My PPC sales dropped this week, w/o changes done1:11:03 Can you tell me what is the concept of the retail contribution of an ASIN1:12:26 Has been selling under our brand w/c is US trademark registration pending for 9mos. Amazon suppressed listings saying they can't prove our company affiliation w/ the brand1:13:59 I lost my organic KW ranking, none of the relevant KWs are showing or getting indexed1:14:34 Do you use target sponsored PPC campaigns ever and any specific details to make the most efficient they can be1:16:34 I want to sell in a category in w/c the brand is having 8 to 10 listings. Most of the revenue is captured by this brand. How can I survive in this category and make a profit in this category1:17:38 We launched "Brand A" on Amazon 4 years ago. "Brand A" has neverSupport the show
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Nov 8, 2022 • 1h 29min

Changing The Manufacturer Attribute on an ASIN - Weekly PPC Q&A with Matt Davis and Faith Denniston - 09.27.2022

Send us a textYouTube Link: https://youtu.be/7hHGV2hMovY00:00 Weekly PPC Q&A with Matthew Davis and Faith Denniston - 09.27.202210:37 Do you target the given KW in all match types, or just exact13:48 Do you set the bids of extracted search terms to be whatever the CPC of the given term was from the search term report16:32 Do you  make a concerted effort to ensure you are not targeting the same KW in other campaigns19:43 Can you give a brief rundown of what Amazon DSP is25:36 Can you explain page views vs sessions27:39 How to change the manufacturer attribute on an ASIN28:57 Can you verify that for every Ad sale you make, you make 3 organic sales thus improving TACOS32:48 Just created a variation for a particular profession. 2 sell ok 3 do not. Currently have auto/broad/exact/ASIN campaigns for all many same KWs. Should I deactivate campaigns of the lowest sales, current ACOS is high35:09 I have 1 listing w/ 1 sale, 0 reviews for over 80days active by now. Steven suggested I create a new listing but running into constant issues w/ AMZ for the new listing (rejected GTIN)39:57 I asked Steven about the HOTD mug, and he said to do it. It's high-risk high reward play43:23 Should I go for all exact KWs that have high relevancy/high SV or will I benefit more if I focus on 1 or 2 long tail KWs only46:47 Should you evaluate TACOS per ASIN48:32 If I have a new video I want to run as an add on the existing product should I run it targeting the same KW that I know I'm already highly converting for in other campaigns49:46 Should I also separate my SBV and KWs the same way I do my SP Ads50:59 Category changed, still works. BSR was 18,000, now plummeted to 210K. Category/product type still reads the same in the flat file, does it take time for BSR to update52:00 I have sent in a 2nd FBA variation. 1st variation did not do well earlier, just 20 reviews not a good rating w/the existing FBA inventory. Should I relist the 1st variation and sell both anew53:45 Does "sold by Amazon" under the add to cart button mean Amazon owns the brand54:15 I have a main KW in an exact single KW campaign & its plural form in a campaign w/ 4 other KWs. The plural form is getting a lot of impressions and clicks and has used up nearly $30 and no sales. Main KW has SV of 150K and plural form has 250056:40 What PPC tactics would be used for an off-season product like inflatable pool floats58:50 What is the implication of using ASINs in the backend instead of EANs for the product ID type1:00:29 What would you do if you are a US brand w/a brand registry in the US only and selling in Europe only via authorized partners1:02:03 I made separate campaigns for exact, phrase, and broad but none of these campaigns were getting impressions1:05:02 What is good for PPDC first, auto or manual1:07:22 If you add a new TM'd brand to your existing brand in BR, can you switch your existing ASINs to the new TM'd brand1:07:54 How long does it take for Amazon to investigate missing units from closed shipments1:09:17 I'm expecting PPC costs to be high going into Q4 for "gift" and "seasonal" KWs, how can we best manage this1:12:30 Wanted to sell a product which is having asked for a Hazmat review. For the time being I think I will clear it, do you think this category can cause more problems in the future1:14:24 How should a person motivate himself while waiting for the inventory to reach Amazon warehouse1:17:42 How do I calculate TACOS1:18:20 Listing displays earphones but our product is food. Unable to update the image. Amazon says there's another contributor1:19:34 Do you recommend crying, screaming, or swearing at your computer to Support the show
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Nov 7, 2022 • 3min

NEW Seller Central Navigation Hack - How to Add Bookmarks

Send us a textYouTube Link: https://youtu.be/bO074d6lTT400:00 New Seller Central Navigation Hack00:13 There's a bookmark button!00:50 Adding bookmarks01:52 This new navigation menu looks like for mobile phone🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% Off For First 6 Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Nov 6, 2022 • 15min

NEW Sponsored Display 🎥 VIDEO ads on Amazon (Watch my Closed Beta Access Setup)

Send us a textYouTube Link: https://youtu.be/0V5zqFoEqHQ00:00 New Sponsored Display Video Ads on Amazon00:32 New video Ad format section inside Sponsored Display 00:47 Walkthrough setting up01:47 Setting audiences type04:37 What product we are actually advertising06:28 How does the video Ad work for this07:22 Uploading the video07:43 Video dimensions requirement: 1920x1080 or larger09:24 It's a close beta and probably hit in the middle of Q410:48 Key Features11:31 Where will the video creative show11:55 What will the video Ad look like12:13 Which marketplaces will it be available12:30 How different is Amazon DSP online video (OLV)13:02 How is it different from Sponsored Brands Video or streaming TV Sponsored Brands13:35 Video specs🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% Off For First 6 Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Nov 5, 2022 • 25min

How to Increase Your Keyword Market Share on Amazon with 5 Mins of Effort

Send us a textYouTube Link: https://youtu.be/zDLKNnMb7Qw00:00 How to Increase Your Keyword Market Share on Amazon with 5 Mins of Effort00:42 Search Query Performance02:22 The ICAP Marketing Funnel03:37 Use Case: B09C2L41QN05:07 Result after optimization based on the report07:43 It automatically sorts your KWs09:37 Integrating exact match KW into your listing12:54 MAG do different SEOs on different phases19:22 You look inside Search Query Performance using the ASIN21:01 Creating a PPC campaign23:16 Goal is to create SEO and PPC campaigns for KWs that shows up in the Search Query Performance Report23:50 Enroll now at MAG School24:15 Visit myamazonguy.com/seo for free MAG SEO Phase 1🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% Off For the First 6 Months with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Nov 4, 2022 • 6min

NEW Amazon Account Health 💊 Scoring System - How will You be Effected?

Send us a textYouTube Link: https://youtu.be/WrPleFJJI1k00:00 NEW Amazon Account Health Scoring System00:45 How are they scoring it02:40 All new sellers start with a score of 20003:36 Multiple violations of the same policy will impact the account health in 2 ways04:38 Personal speculations🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% Off For First 6 Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Nov 3, 2022 • 31min

Find Out Why These 3 Amazon FBA Checks Are A MUST-HAVE FOR ANY Amazon FBA Seller

Send us a textYouTube Link: https://youtu.be/09le_AgnDUoAmazon FBA Must-Have Check00:00 Introduction00:11  Age of Sage on Seller Central00:24 Amazon Seller Central dashboard does add value00:42 Start by checking on restocking01:17 Check out PickFU’s video to get your main images right01:31 Check the stock per SKU04:15 Check the shipment IDs at the shipment summary04:49 Check Main Image06:04 You can load a video to answer a question on the Question & Answer section of the listing07:04 Put keywords on the Question & Answer section because customers' questions do index07:21 Apply for local business tags07:26 Check bullets and emojis07:34 Have your Brand story up on your listing07:44 Identify Customer Avatar07:56 Optimize product description with A+ Content or Premium A+ Contents08:00 Age of Sage has Premium A+ Contents08:35 Submit 15 A+ Contents to get access to Premium A+ Content10:14 Showcase other products through Product Grid10:23 SEO masterclass phases 1 to 410:45 Difference between indexing and ranking a keyword11:36 Phase 1 - Indexing, your goal is to simply show up12:06 Phase 2 - Incremental indexing - makes room for new Search terms13:00 Phase 3 - Strike zone keyword update14:04 Golden keyword ratio of 1:217:46 Age of Sage needs to have an exact match for men’s soap20:54 Be sure to audit your listings at least every quarter22:28 Phase 4 - is all about market share22:34 Search Query Performance Report - Shows data on the ASIN level23:45 Top Keywords shown on the Search Query Performance report give you an understanding of what keywords you need to focus on in both SEO and PPC28:54 ICAP Marketing funnel29:30 Losing some of the men's vote maybe because of the brand story with girlie stuff🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 20% Off For Your First Six Months with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Nov 2, 2022 • 20min

Tips to Revive Sales on Amazon

Send us a textYouTube Link: https://youtu.be/x7grcyb1HyA00:00 How do you revive an old brand01:02 Brand store just been published01:21 You can follow brands in Amazon02:26 Create a sub pages03:01 Get everything in the entire catalog listed for sale in Amazon04:17 We don't have brand story and A+ content06:08 Setting up SEO08:11 Setting up variations09:12 Doing some KW research11:49 MAG SEO Phase 015:43 Spanish KW should be on your list of KW research16:31 Duplicate the SKUs🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Nov 1, 2022 • 13min

Litmus Test: When to 🔥Fire an Employee

Send us a textYouTube Link: https://youtu.be/GKaO1Eb0SXw00:00 How to know when to fire an employee00:55 Does the employee get it, want it, and have the capacitiy to do it?03:37 Core Values06:39 Manager Values08:14 Does the empoyee lack a key element of delivery to their role?09:44 Does this employee lose MAG money? Do they lose us clients? Are there excess client complaints?11:07 Additional: Employee Handbook🏫 https://mag-school.com/ - PPC, SEO, Design, Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅Get 50% Off First Month with Helium 10 https://bit.ly/3z1sijm✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

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