

My Amazon Guy
Steven Pope
About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube.Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guySubscribe on our YouTube Channel: https://youtube.com/@myamazonguy
Episodes
Mentioned books

Feb 14, 2023 • 10min
The Ultimate Guide to Choosing a Brand Name with Dan Peskorse
Send us a text00:00 The Ultimate Guide to Choosing a Brand Name with Dan Peskorse00:04 Setting and changing a brand name requires time and effort00:18 When choosing a brand name, spend time to share your thoughts with your team and get them involved01:41 When naming a brand also think about the product category or type that you are targeting02:18 Make it sound appropriate02:23 Think of two categories of words list them on a spreadsheet, take those two columns and concatenate them03:17 Add them all together and make possible brand names out of them03:42 Use PPC concatenation tool04:09 Copy the list and put it back in your spreadsheet then add the.com04:36 Sign in to GoDaddy search for the domains 05:13 Export and sort it by price06:00 Keep in mind the character count of the brand name having to put in your Amazon title06:25 Choose the one with a shorter character count06:58 Check for trademarks07:28 Take some notes08:01 You don’t want to associate your brand with something negative08:35 Check if social handles are available09:15 Ask for friends or family’s opinion🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: Support the show

Feb 13, 2023 • 3min
Maximizing Ecommerce Acquired by My Amazon Guy
Send us a text🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanc...✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list...✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coachi...✅ Pope + Guided Coaching Call where you get to work alongside Steven Pope and have access to group coaching, over 500 SOPs, MAG School courses, and other benefits: https://myamazonguy.com/pope/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone Support the show

Feb 12, 2023 • 23min
Deep Dive into Sponsored Display Ads
Send us a text00:00 Deep Dive into Sponsored Display Ads00:15 sponsor display ads how we can utilize them and what do they really do 00:30 Sponsor display ad structure00:47 1st bidding type - VCPM01:28 bidding types should be tested and see which one is working better for you01:37 In running a Sponsored Display Ads you need to have an image or a video02:10 2 type of targeting02:35 1st type: contextual - we are targeting the products or product groups 02:39 2nd type: Audience targeting03:21 Select Sponsored Display Ads03:30 Type in campaign name 03:56 Having a structure is the best practice04:04 Type in your daily budget04:22 Type in your ad group name04:36 Choose a bidding type 04:46 1- Optimize for reach - VCPM or05:22 2- Optimize for page Wizards or optimize for convergence 06:16 Choose an ad formats07:17 Video is new to Sponsored Display Ads07:28 Select the product 07:46 Select targeting type 08:18 Choose contextual targeting09:34 Starting with category targeting09:53 Target a brand10:10 Choosing a competitor’s product10:21 Don't forget that the bidding type will change depending on the bidding strategy that you choose11:13 Search your own categories 11:17 You can target individual products or enter a list of ASIN’s12:39 3 different major headlines- Amazon audience, views remarketing and purchases remarketing13:25 Amazon audiences - we can actually target people who are looking for specific products16:15 Views remarketing - retarget the people who actually viewed our product Support the show

Feb 11, 2023 • 2min
Best Tip to Fix FBA Mismeasurements - 📏Measuring Tape Photo!
Send us a text00:00 Best Tip to Fix FBA Mismeasurements - Measuring Tape Photo!00:10 Amazon doesn't measure your items accurately enough and can cost you hundreds of dollars.00:24 Measure the item with a measuring tape and take a picture of it.00:38 Update these measurements when you file a re-measurement ticket.00:58 Actual measurements numbers with the measuring tape is your fastest and best way to fight the appeal 01:30 When that doesn't work escalate the issue over to Jeff Bezos, cite the case and show your proof01:42 You can file for reimbursements for all the overcharges01:52 Check out My Refund Guy (https://myrefundguy.com/), we helped claw back money that Amazon owes you when they lose your item or damage it at a warehouse 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanc...✅ Beginner Tutorial Playlist: Support the show

Feb 10, 2023 • 10min
How to Resolve A Retail Contribution Issue?
Send us a text00:00 How to Resolve A Retail Contribution Issue?01:01 Title had disappeared but it is appearing on the back end02:52 Download a Category Listing Report in Canada and compare data between US and Canada03:49 Could be parentage issue or data conflict issue04:05 Retail contribution can be coming from an alternative source05:07 Issues has been brought up to Seller Support as Retail Contribution05:36 Contribution issue is happening on few SKUs06:21 How to deal with the parentage issue06:33 Test it by removing one of the broken SKUs out of the parentage07:22 Retail contribution issue can come from one of multiple locations07:23 1- Vendor Central07:25 2- The Catalog Team07:35 3- An alternative seller07:39 4- An alternative marketplace07:46 5- Coming from your own data07:54 Copy the ASIN into your backend, check if you have duplicate SKU08:04 Make sure UPC is loaded08:38 Steven Pope’s recommendation 09:48 Join Steven Pope every Thursday noon EST🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: Support the show

Feb 9, 2023 • 6min
How Do You Find a Product Just by Looking At Its Search Volume?
Send us a text00:00 How Do You Find a Product Just by Looking At Its Search Volume?00:38 Introduction00:44 Finding a product on just looking at volume01:13 What are you a world expert on?01:28 What is something about tennis that you understand that almost nobody else does?01:45 What is something that would reduce errors, like a product?02:09 Who is going to win the guy with better gear or worse gear?02:21 Think of a tennis accessory 02:36 Do not based on search volume and keywords 02:43 First, understand your product by starting with solving a problem03:11 Don’t go after trendy products that will last only for a short period of time03:23 Think of how can you be consistent or how are you going to have a successful product04:01 Looking at search volumes and trends might not be useful04:16 Once you stick to what you know you can supplement it with the research04:34 Getting ungated in the baby niche05:22 Join Steven Pope, LIVE every Thursday noon EST🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...✅ A+ Enhanced Brand Content Support the show

Feb 8, 2023 • 11min
How Do I Stop Cannibalizing the PPC Ads from Wasting Money?
Send us a text00:00 How Do I Stop Cannibalizing the PPC Ads from Wasting Money?00:38 Introduction01:36 Showing ads which are relevant or have the highest bid03:20 Running a branded ad even if you’re on top of organic search03:50 How does an average person sees your ad04:26 Older people may not understand the difference between an organic and a paid listing04:47 Having a better main image for the product 05:50 Adding your packaging in the image would make your CTR go up tremendously06:25 How to deal with listing got being reported by competitor who are Chinese sellers08:14 Steps to prevent your listing from being yanked08:36 Send cease and desists letter09:36 3 things to beat the competitor11:13 Join Steven Pope, LIVE every Thursday noon EST🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanc...✅ Beginner TutoriSupport the show

Feb 7, 2023 • 10min
How Do We Change the UPC Codes Inside the Catalog?
Send us a text00:00 How Do We Change the UPC Codes Inside the Catalog?00:36 Introduction00:53 Changing UPC codes inside the Catalog02:05 A great sample of Amazon doing mindless work on the logistic side03:20 Quick tip for fragile items04:39 Method 1 on changing UPC codes - via flat file04:47 Method 2 on changing UPC codes - file a ticket on Seller Support04:54 Method 3 on changing UPC codes - merge ASINs05:25 How to merge new and old ASINs05:44 MAG’s UPC to GS1 Barcode Change Service (https://myamazonguy.com/upc-change-gs...)06:07 Duplicate ASINs and merge the 2 SKUs06:44 Being more specific about your problem when dealing with Seller Support06:55 Avoid please, thank you and other euphemisms08:11 Pros and cons of not merging the ASINs 08:45 Exemptions to the rule09:44 Join Steven Pope, LIVE every Thursday noon EST🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: Support the show

Feb 6, 2023 • 2min
Contact Customers Who Left Negative Reviews - Amazon Seller Central Tips and Tricks - Amazon FBA
Send us a text00:00 Amazon has brought back the ability to reach out to customers who left negative reviews00:19 Go to Amazon Seller Central and go to Brands and go to Customer reviews00:24 Reach out to opted-out buyers and offer a courtesy refund00:38 Click the button "Contact Customer"00:45 You can click Customer Support for product issues or Courtesy Refund🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/✅ Pope + Guided Coaching Call where you get to work alongside Steven Pope and have access to group coaching, over 500 SOPs, MAG School courses, and other benefits: https://myamazonguy.com/pope/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

Feb 5, 2023 • 2min
How to See an ASIN's Hidden Back End Search Terms & Data - Amazon Seller Central Tips & Tricks
Send us a textRefer to this link: https://sellercentral.amazon.com/abis/ajax/reconciledDetailsV2?asin=00:00 How to See an ASIN's Hidden Back End Search Terms & Data00:14 Go to sellercentral.amazon.com/abis/ajax/reconciledDetailsV2?asin=B08TRTL71Z00:25 Put in the ASIN00:31 Press enter at the end00:41 Press Control+F for Search terms01:06 You can also search for other product details that are not available in the front or product detail page🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show


