My Amazon Guy

Steven Pope
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Feb 14, 2023 • 10min

The Ultimate Guide to Choosing a Brand Name with Dan Peskorse

Send us a text00:00 The Ultimate Guide to Choosing a Brand Name with Dan Peskorse00:04 Setting and changing a brand name requires time and effort00:18 When choosing a brand name, spend time to share your thoughts with your team and get them involved01:41 When naming a brand also think about the product category or type that you are targeting02:18 Make it sound appropriate02:23 Think of two categories of words list them on a spreadsheet, take those two columns and concatenate them03:17 Add them all together and make possible brand names out of them03:42 Use PPC concatenation tool04:09 Copy the list and put it back in your spreadsheet then add the.com04:36 Sign in to GoDaddy search for the domains 05:13 Export and sort it by price06:00 Keep in mind the character count of the brand name having to put in your Amazon title06:25 Choose the one with a shorter character count06:58 Check for trademarks07:28 Take some notes08:01 You don’t want to associate your brand with something negative08:35 Check if social handles are available09:15 Ask for friends or family’s opinion🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: Support the show
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Feb 13, 2023 • 3min

Maximizing Ecommerce Acquired by My Amazon Guy

Send us a text🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanc...✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list...✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coachi...✅ Pope + Guided Coaching Call where you get to work alongside Steven Pope and have access to group coaching, over 500 SOPs, MAG School courses, and other benefits: https://myamazonguy.com/pope/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone Support the show
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Feb 12, 2023 • 23min

Deep Dive into Sponsored Display Ads

Send us a text00:00 Deep Dive into Sponsored Display Ads00:15 sponsor display ads how we can utilize them and what do they really do 00:30 Sponsor display ad structure00:47 1st bidding type - VCPM01:28 bidding types should be tested and see which one is working better for you01:37 In running a Sponsored Display Ads you need to have an image or a video02:10 2 type of targeting02:35 1st type: contextual - we are targeting the products or product groups 02:39 2nd type: Audience targeting03:21 Select Sponsored Display Ads03:30 Type in campaign name 03:56 Having a structure is the best practice04:04 Type in your daily budget04:22 Type in your ad group name04:36 Choose a bidding type 04:46 1- Optimize for reach - VCPM or05:22 2- Optimize for page Wizards or optimize for convergence 06:16 Choose an ad formats07:17 Video is new to Sponsored Display Ads07:28 Select the product 07:46 Select targeting type 08:18 Choose contextual targeting09:34 Starting with category targeting09:53 Target a brand10:10 Choosing a competitor’s product10:21 Don't forget that the bidding type will change depending on the bidding strategy that you choose11:13 Search your own categories 11:17 You can target individual products or enter a list of ASIN’s12:39 3 different major headlines- Amazon audience, views remarketing and purchases remarketing13:25 Amazon audiences - we can actually target people who are looking for specific products16:15 Views remarketing - retarget the people who actually viewed our product Support the show
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Feb 11, 2023 • 2min

Best Tip to Fix FBA Mismeasurements - 📏Measuring Tape Photo!

Send us a text00:00 Best Tip to Fix FBA Mismeasurements - Measuring Tape Photo!00:10 Amazon doesn't measure your items accurately enough and can cost you hundreds of dollars.00:24 Measure the item with a measuring tape and take a picture of it.00:38 Update these measurements when you file a re-measurement ticket.00:58 Actual measurements numbers with the measuring tape is your fastest and best way to fight the appeal 01:30 When that doesn't work escalate the issue over to Jeff Bezos, cite the case and show your proof01:42 You can file for reimbursements for all the overcharges01:52 Check out My Refund Guy (https://myrefundguy.com/), we helped claw back money that Amazon owes you when they lose your item or damage it at a warehouse 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanc...✅ Beginner Tutorial Playlist: Support the show
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Feb 10, 2023 • 10min

How to Resolve A Retail Contribution Issue?

Send us a text00:00 How to Resolve A Retail Contribution Issue?01:01 Title had disappeared but it is appearing on the back end02:52 Download a Category Listing Report in Canada and compare data between US and Canada03:49 Could be parentage issue or data conflict issue04:05 Retail contribution can be coming from an alternative source05:07 Issues has been brought up to Seller Support as Retail Contribution05:36 Contribution issue is happening on few SKUs06:21 How to deal with the parentage issue06:33 Test it by removing one of the broken SKUs out of the parentage07:22 Retail contribution issue can come from one of multiple locations07:23 1- Vendor Central07:25 2- The Catalog Team07:35 3- An alternative seller07:39 4- An alternative marketplace07:46 5- Coming from your own data07:54 Copy the ASIN into your backend, check if you have duplicate SKU08:04 Make sure UPC is loaded08:38 Steven Pope’s recommendation 09:48 Join Steven Pope every Thursday noon EST🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: Support the show
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Feb 9, 2023 • 6min

How Do You Find a Product Just by Looking At Its Search Volume?

Send us a text00:00 How Do You Find a Product Just by Looking At Its Search Volume?00:38 Introduction00:44 Finding a product on just looking at volume01:13 What are you a world expert on?01:28 What is something about tennis that you understand that almost nobody else does?01:45 What is something that would reduce errors, like a product?02:09 Who is going to win the guy with better gear or worse gear?02:21 Think of a tennis accessory  02:36 Do not based on search volume and keywords 02:43 First, understand your product by starting with solving a problem03:11 Don’t go after trendy products that will last only for a short period of time03:23 Think of how can you be consistent or how are you going to have a successful product04:01 Looking at search volumes and trends might not be useful04:16 Once you stick to what you know you can supplement it with the research04:34 Getting ungated in the baby niche05:22 Join Steven Pope, LIVE every Thursday noon EST🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...✅ A+ Enhanced Brand Content Support the show
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Feb 8, 2023 • 11min

How Do I Stop Cannibalizing the PPC Ads from Wasting Money?

Send us a text00:00 How Do I Stop Cannibalizing the PPC Ads from Wasting Money?00:38 Introduction01:36 Showing ads which are relevant or have the highest bid03:20 Running a branded ad even if you’re on top of organic search03:50 How does an average person sees your ad04:26 Older people may not understand the difference between an organic and a paid listing04:47 Having a better main image for the product 05:50 Adding your packaging in the image would make your CTR go up tremendously06:25 How to deal with listing got being reported by competitor who are Chinese sellers08:14 Steps to prevent your listing from being yanked08:36 Send cease and desists letter09:36 3 things to beat the competitor11:13 Join Steven Pope, LIVE every Thursday noon EST🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-ser...✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanc...✅ Beginner TutoriSupport the show
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Feb 7, 2023 • 10min

How Do We Change the UPC Codes Inside the Catalog?

Send us a text00:00 How Do We Change the UPC Codes Inside the Catalog?00:36 Introduction00:53 Changing UPC codes inside the Catalog02:05 A great sample of Amazon doing mindless work on the logistic side03:20 Quick tip for fragile items04:39 Method 1 on changing UPC codes - via flat file04:47 Method 2 on changing UPC codes - file a ticket on Seller Support04:54 Method 3 on changing UPC codes - merge ASINs05:25 How to merge new and old ASINs05:44 MAG’s UPC to GS1 Barcode Change Service (https://myamazonguy.com/upc-change-gs...)06:07 Duplicate ASINs and merge the 2 SKUs06:44 Being more specific about your problem when dealing with Seller Support06:55 Avoid please, thank you and other euphemisms08:11 Pros and cons of not merging the ASINs 08:45 Exemptions to the rule09:44 Join Steven Pope, LIVE every Thursday noon EST🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: Support the show
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Feb 6, 2023 • 2min

Contact Customers Who Left Negative Reviews - Amazon Seller Central Tips and Tricks - Amazon FBA

Send us a text00:00 Amazon has brought back the ability to reach out to customers who left negative reviews00:19 Go to Amazon Seller Central and go to Brands and go to Customer reviews00:24 Reach out to opted-out buyers and offer a courtesy refund00:38 Click the button "Contact Customer"00:45 You can click Customer Support for product issues or Courtesy Refund🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/✅ Pope + Guided Coaching Call where you get to work alongside Steven Pope and have access to group coaching, over 500 SOPs, MAG School courses, and other benefits: https://myamazonguy.com/pope/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Feb 5, 2023 • 2min

How to See an ASIN's Hidden Back End Search Terms & Data - Amazon Seller Central Tips & Tricks

Send us a textRefer to this link: https://sellercentral.amazon.com/abis/ajax/reconciledDetailsV2?asin=00:00 How to See an ASIN's Hidden Back End Search Terms & Data00:14 Go to sellercentral.amazon.com/abis/ajax/reconciledDetailsV2?asin=B08TRTL71Z00:25 Put in the ASIN00:31 Press enter at the end00:41 Press Control+F for Search terms01:06 You can also search for other product details that are not available in the front or product detail page🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

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