My Amazon Guy Deep Dive into Sponsored Display Ads
00:00 Deep Dive into Sponsored Display Ads
00:15 sponsor display ads how we can utilize them and what do they really do
00:30 Sponsor display ad structure
00:47 1st bidding type - VCPM
01:28 bidding types should be tested and see which one is working better for you
01:37 In running a Sponsored Display Ads you need to have an image or a video
02:10 2 type of targeting
02:35 1st type: contextual - we are targeting the products or product groups
02:39 2nd type: Audience targeting
03:21 Select Sponsored Display Ads
03:30 Type in campaign name
03:56 Having a structure is the best practice
04:04 Type in your daily budget
04:22 Type in your ad group name
04:36 Choose a bidding type
04:46 1- Optimize for reach - VCPM or
05:22 2- Optimize for page Wizards or optimize for convergence
06:16 Choose an ad formats
07:17 Video is new to Sponsored Display Ads
07:28 Select the product
07:46 Select targeting type
08:18 Choose contextual targeting
09:34 Starting with category targeting
09:53 Target a brand
10:10 Choosing a competitor’s product
10:21 Don't forget that the bidding type will change depending on the bidding strategy that you choose
11:13 Search your own categories
11:17 You can target individual products or enter a list of ASIN’s
12:39 3 different major headlines- Amazon audience, views remarketing and purchases remarketing
13:25 Amazon audiences - we can actually target people who are looking for specific products
16:15 Views remarketing - retarget the people who actually viewed our product