My Amazon Guy

Steven Pope
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Feb 3, 2023 • 1h 9min

How to Sell Profitably on Amazon

Send us a textAn Entrepreneur at heart, currently working on training and coaching new Amazon third-party sellers to launch their business on the Amazon marketplace. Skilled in Negotiation, Sales, Team Building, Management, and Start-ups. Strong business development professional with a Master of Business Administration (M.B.A.) focused in Finance from the University of California, Irvine - The Paul Merage School of Business00:00 How to Sell Profitably on Amazon09:56 Introduction11:39 Ahmad Noory as an Amazon sourcing expert16:07 Amazon is not a get-rich-quick scheme18:10 Having a very clear idea of where you want your business to go 20:18 Placing a removal order for your products is going to cost you21:44 Making sure your keywords are embedded throughout your copy 22:41 Prioritization of keyword Focus 25:06 Why focusing on one product during launching is better than having different products26:38 The Rule of 3 when launching a product by Steven Pope27:23 Why reviews matter when launching a product30:00 3 basic questions every business ever needs to understand from their customers31:40 When to get profitable33:42 Why you need to check out “The Source Squad” 34:30 Why should somebody not do sourcing themselves from scratch36:29 When do stocks arrive at the Fulfillment center37:42 Getting ranked on a keyword38:57 Thoughts on external traffic 39:51 The more you focus the more traffic you bring from other sites to Amazon the better your launch is40:37 Getting the right mindset when running an Amazon business44:17 At what point does the seller need a 3pl 45:58 When a product is doing good, maintain this momentum47:25 The best time to launch a product50:10 The best time not to launch a product51:32 Things to do when your launch doesn’t work52:49 How to track inventory54:14 Where to send the external traffic54:50 Enrolling your brand has lots of benefits55:49 Why broad matches have substantially been more valuable 57:02 Lowering your ACOS57:40 How do you optimize a product for an Alexa search?58:47 Not able to restock and got bad reviews59:55 Volume limit got reduced to a low IPI score 1:01:20 How to optimize better (stuffing keywords)1:03:51 Thee honeymoon period is such an enigma within the Amazon world1:05:32 Ahmad’s experience on selling Amazon - mistakes, and lessons learned1:07:32 Visit fbaprofits.us for the coaching program1:08:48 Join Steven Pope, LIVE every Thursday 12noon ESTAn Entrepreneur at heart, currently working on training and coaching new Amazon third-party sellers to launch their business on the Amazon marketplace. Skilled in Negotiation, Sales, Team Building, Management, and Start-ups. Strong business development professional with a Master of Business Administration (M.B.A.) focused in Finance from the University of California, Irvine - The Paul Merage School of BusinessWrite your questions as a comment on this video. Join the channel today at https://www.youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/Write your questions as a comment on this video. Join the channel today at https://www.youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/Support the show
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Feb 2, 2023 • 2min

See Your Top 10 Competitors on Each Keyword - Seller Central Tips & Tricks - Search Query Metrics

Send us a textReference Link:  https://sellercentral.amazon.com/abis/ajax/reconciledDetailsV2?asin=🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Feb 1, 2023 • 2min

Monitor 4 Different Metrics on One Graph in Amazon Ads

Send us a text00:00 Monitor 4 Different Metrics on One Graph in Amazon Ads00:20 Normally we can only select ACOS and Sales 00:29 Showing 2 graphs like one goes up and going down the chart01:03 On the updated version, we have Spent, ACOS and impressions01:09 This way you can find out different metrics and how different metrics are affecting e.g. Impressions or Cost per click01:23 You can add impressions as a graph, Cost per click and then you can also add your Spending01:29 Find out how your spending is affecting your Cost per click01:36 See how much your impression you're getting depending on the Cost per click and depending on the Spend that you're having🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Jan 31, 2023 • 3min

How to Change Brand Name on Amazon

Send us a text00:00 How to Change Brand Name on Amazon00:11 Method #1- go to Help in the top corner00:20 Type in the brand name change 00:29 Recommended solution will pop up and choose option #1 for changing your brand name00:33 Select Rebrand, enter the suggested brand name in the box, and then enter an ASIN00:46 Once you hit next it's going to create a case automatically and then Amazon will hopefully update your brand name 00:55 Method #2- if method #1 didn’t work, open up the flat file then delete the listing, and then re-list it with the correct brand name 01:32 Type in ‘update’ after 24 hours of deleting the listing with the old brand name01:44 Method #3- contact Seller Support 02:03 Click the Get Support button on the bottom of the page then click Selling on Amazon02:09 Fill up the Describe Your Issue box02:19 Click continue to click My Issue is not listed02:29 Select Account related and put your ASIN on the box02:42 Enter your email address and hit Send button02:50 Get your product image ready with the target brand name🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Jan 30, 2023 • 2min

New Historical Total Number of Keywords Trend Access in the Cerebro Console For H10 Elite Members

Send us a text00:00 Helium 10 Rolled out a new tool for Elite Members00:13 Cerebro Search00:20 Blue Button that shows Historical Trend00:29 Shows a graph that can be sorted via keyword type00:32 or Keyword Distribution across products00:41 Total Number of Keywords Organic and Paid01:20 Can pull data, export, and compare to check what was missing01:40 Can check if keywords have gone down significantly🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Jan 29, 2023 • 1h 40min

What is BSR - Why It Matters and How To Improve It - My Amazon Guy Friday Q&A - 12.16.2022

Send us a text00:00 My Amazon Guy Friday Q&A w/ Jason Mastromatteo & Faith Denniston09:55 Introduction11:33 A Helium 10 update, a new feature on Cerebro which shows historical trend13:21 ​An FBA product landed cost / Amazon charges add up to more than market selling price15:36 When to add daily budget and optimize bids17:01 Criteria Amazon using to display social posts20:42 Bid higher to get more impressions21:57 When do holiday Q4 sales start to trend down from the spike? 24:23 Supplement category requires short title of product listing27:47 Using background pictures convert better32:36 Coffee mug product landed on the “books” category34:53 What is BSR - why it matters and how to improve it?38:22 Can you add a video to a product without having one of your images get cut off on the carousel?38:43 Newly product launch got a 1 star rating with no purchases39:42 Managing refunds in FBA wholesale business41:57 How to get a client43:51 Is the title field weighted equally when it comes to search relevancy compared to generic keyword field from an SEO point of view?45:47 Testing main photo to see if it gets flagged or not47:24 Freight forwarder recommendation 48:30 How to fix an SKU that does not match any ASIN and contains invalid value(s) for attributes required for creation of a new ASIN?51:03 GS1 barcodes issue52:09 ​What is the "Global Promotion Sales" in the top right of the SC home page?53:06 About rule base bidding55:18 My Amazon Guy’s project based or full service contract https://myamazonguy.com/full-service-management/57:47 Showing videos on Amazon product listing58:50 Downloading a flat file template1:01:02 Received first ip complaint, is it something to worry about?1:02:17 Getting brand registry vs selling generic1:06:05 Why sales are lower on weekend?1:07:22  In the dashboard "Final Sales" is that the total after Amazon fees (Net), or gross?1:08:50 Doing FBM because of restocking limits1:09:37 Current check in time at Amazon warehouses1:11:12 When to ease up restocking restrictions?1:12:37 Using trademark in advertising keywords but not SEO1:14:21 Changing brand name on Amazon1:16:30 How do you all track the PPC split test?1:17:20 Best option to add products to campaigns in bulk1:18:40 Videos keep switching1:19:08 Does Amazon consider it a "stock out" if FBA runs out but I still have FBM readily available for the same ASIN?1:19:52 The future of Amazon FBA?1:21:46 Can we rank old listing product with low demand?1:22:36 How to decide what should be the sourcing price for new FBA product?1:24:57 Updating search terms in variation1:26:58 Does Amazon artificially limit accounts? 1:30:03 Relaunching an ASIN1:31:02 Indexing keywords1:33:39 Does your stock level effect how much Amazon shows your ads?1:35:55 Listing closed because we’ve run out of stock, can it still be able to receive reviews?Write your questions as a comment on this video. Join the channel today at https://www.youtube.com/myamazonguyRead nearly 100 testimonials about My Amazon Guy at https://myamazonguy.com/testimonials/Watch the most popular Amazon Tutorial playlists at https://myamazonguy.com/amazon-seller-fba-tutorials-guides-videos/Support the show
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Jan 28, 2023 • 1h 26min

What Are Your Top Amazon KPI?

Send us a text00:00 What Are Your Top Amazon KPI?10:11 Introduction11:13 Age of Sage newly launch products11:49 It’s possible to launch a product without using external traffic12:45 Legal entity best practices19:32 What qualifies for a Premium A+ content submission25:58 Tips in merging ASINs and changing UPCs30:06 How to un-enroll on brand registry37:16 Process of fixing listing (particularly in a toy category) at risk of removal42:45 When will they ease up the restocking restrictions on all Amazon FBA accounts?44:09 Why brand registry gets rejected47:08 BSR not showing up59:52 Best-selling tips for the last 2 weeks before Christmas1:00:41 Where will a 15% referral fee apply?1:01:02 Is it worth it to sell ladies clothes fashion on Amazon?1:02:12 Running an a/b tests on Standard A+ vs Premium A+ on Momstir Gift Set1:02:45 Tips for gun-related accessories product1:05:18 Best option to display a product with patent1:05:43 Name showing up on the FSKU1:07:01 Seller executive email to escalate Amazon seller’s problem jeff@amazon.com1:07:33 Is it possible to cross 7 figure in Amazon Wholesale in a year?1:08:00 Filing a trademark with My Amazon Guy1:08:53 What are your top KPIs on Amazon?1:13:03 What’s the current check in tim at Amazon warehouses?1:13:48 Adding “fragile” via flat file1:14:39 Dealing with listing problem1:15:21 Buybox getting disable with new listing1:15:32 Can I parent two ASINs with different brands?1:16:16 Do you believe bullet points 6 to 10 help in ranking and indexing?1:17:06 If i wanted to change the name of my LLC with the state, would this cause issues with Amazon?1:17:27 Ranking up organically through sales1:18:16 Can I remove Child ASINS from a parent and link them to a new Parent?1:18:40 Inventory stuck in FC transfer because of Christmas rush1:19:08 If Amazon messed up your shipment check out https://myrefundguy.com/1:19:50 What keywords to include in your title1:21:11 Dealing with lost buy box1:21:45 Creating a new Amazon and forget about the 15 year old account1:21:58 Does children products always require "Child Product Certificate" for clothing for example1:22:17 Can u move a ASIN from a household category to the HANDMADE category (approved from handmade)1:22:59 Is below 20 or above a good ACOS?1:24:22 Being eligible for PPC internship1:25:58 Type in "Amazon Catalog Management" in the comment sectionAsk a question on camera and join this link:  https://streamyard.com/fxxc3qk6dfIf you are a US Amazon Seller and have any business questions, we invite you to come to the show. Get featured and be bold to ask Steven Pope any questions, live on camera.Tune in to your favorite social media platforms as this event will be simultaneously broadcasted to YouTube, Facebook, and LinkedIn. Save the Date every Thursday, Noontime!Reminders for Dec 15 at 12:00noon ESTYou can join the live session when it opens 10 minutes before going live. Turn on your camera and microphone beforehand. 1. Click the "Join Live Session" button to enter StreamYard studio.2. The live session will only allow 10 people at any given time.3. You will be notified upon entry once the studio is at full capacity.4. If you got in, you can leave your question on the private chat within two minutes after entering the studio5. Once your question gets selected, be ready to get on camera with me.6. You will be removed from the stream after your question has been answered. 7. Continue to join us and tune in on your favorite social media platforms as this event will be sSupport the show
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Jan 27, 2023 • 10min

Counterfeiters are Evil! How do I report them to Amazon?

Send us a text00:00 Counterfeiters are Evil! How do I report them to Amazon?00:47 James’ main problem is listing hijackers01:15 Whenever you're dealing with hijackers or people co-opting your listings it's never a fun day on Amazon01:28 James' products are decals01:46 James' frustrations about Amazon02:10 Differences of the unauthorized seller, counterfeiter, and a hijacker02:40 Why counterfeiters are evil 03:08 Having a trademark can eliminate counterfeiters03:49 Making a purchase of the counterfeit good on a separate account04:24 Are there additional steps to do?05:08 James shows his decal listing05:34 Image is easy to photoshop06:11 Best way to cut down counterfeiters06:32 A great example is Age of Sage having a branded packaging box07:00 PRO TIP: Adding branding to the main image 07:09 Steven Pope’s recommendation for getting off the current hijackers07:45 Being a candidate for Amazon transparency08:03 Filing a complaint using a personal account08:53 Main image hack09:27 Join Steven Pope every Thursday at noon EST, LIVE!🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Jan 26, 2023 • 2min

How to Check if a Trademark is Registered - Amazon Brand Registry - Serial Number AMZ Tips & Tricks

Send us a text00:00 How to Check if a Trademark is Registered - Amazon Brand Registry - Serial Number AMZ Tips & Tricks0:05 how to do a trademark search to see potential leads0:15 Type in USPTO TESS search, and you'll go to the search database here and0:20 Click this little gray button that says, Tess0:29 Search the term of your brand, e.g., “Age of Sage”0:43 Check the status of the trademarks are live or dead0:53 E.g. “Sage of the age” this trademark is dead, so they can apply for this1:08 For a super generic brand name, it’s gonna be tough1:19 There are multiple records for the term e.g., “greeny”1:31 Different classifications within the USPTO, there's a chance that they can get the trademark1:47 Pro tip #1: Make it unique so example1:58 Pro tip #2: Shorter brand names are better🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show
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Jan 25, 2023 • 26sec

Scrollable Images on Amazon Product Detail Pages ?!?! -- New Amazon Seller Central Features

Send us a textSeller Alert: Amazon's new product listing feature lets customers scroll through images before deciding to buy. We know how much work goes into creating a great listing, so we're excited to share that you can now scroll through product images within Amazon product listing. Now is the perfect time to revamp your photos! Product images are among the most important aspects of your listing. So make sure your photos are stellar!00:00 Scrollable Images on Amazon Product Detail Pages ?!?! -- New Amazon Seller Central Features0:03 Is this new?0:06 You can scroll through images on the listing🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20❓ Do you want to grow your Amazon sales or solve a problem? Go to www.myamazonguy.com and get help✅ Support us, buy some Swag: MyAmazonGuy.com/Swag✅Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/🎤My Podcast Setup:GoPro Hero10 https://amzn.to/3HghK4iRode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNIRode Swivel Mount: https://amzn.to/3O9ruzFRODECaster Pro Podcast Production Studio https://amzn.to/39mKko8Sony Alpha a6400 Camera https://amzn.to/3xoEnPFSigma 16mm Sony E Lenshttps://amzn.to/3xJLYtvFavorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8RSupport the show

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