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00:00 How Do I Stop Cannibalizing the PPC Ads from Wasting Money?
00:38 Introduction
01:36 Showing ads which are relevant or have the highest bid
03:20 Running a branded ad even if you’re on top of organic search
03:50 How does an average person sees your ad
04:26 Older people may not understand the difference between an organic and a paid listing
04:47 Having a better main image for the product
05:50 Adding your packaging in the image would make your CTR go up tremendously
06:25 How to deal with listing got being reported by competitor who are Chinese sellers
08:14 Steps to prevent your listing from being yanked
08:36 Send cease and desists letter
09:36 3 things to beat the competitor
11:13 Join Steven Pope, LIVE every Thursday noon EST

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