7-Figure Leap with Dustin Riechmann

Dustin welcomes back Cassie Shea, a trusted collaborator and business coach who’s been instrumental in his seven-figure journey. They dig into the mindset shifts and identity work that Cassie encouraged Dustin to explore as he faced capacity limits and team-building challenges. Cassie shares her insights on scaling without sacrificing core values, the critical role of community, and why leaders must redefine their identity to create lasting impact. This conversation gives a look into the principles Cassie champions, and Dustin’s firsthand experience with putting them into practice.Chapters:00:00:00 - Diving into Identity for Entrepreneurs00:01:07 - Welcoming Back Cassie Shea00:01:49 - Reflections on Friendship & Business Growth00:02:59 - Quality Time vs. Impact in Business00:05:18 - Crafting the Seven Figure Leap Brand00:07:22 - Milestones on the Path to Seven Figures00:11:13 - Pushing Past Personal and Business Limits00:16:12 - Identity Shifts and Business Evolution00:27:31 - Practical Tactics for Lasting Growth00:30:21 - Designing a Hiring Strategy00:31:45 - Delegation and Operational Essentials00:33:14 - Rethinking Fulfillment for Success00:34:18 - Applying the "Who Not How" Mindset00:37:12 - Transformation in Leadership and Identity00:40:40 - Business Status Check and Future Roadmap00:48:20 - Gratitude Moments and Lessons Learned00:51:13 - Final Reflections and ConnectionsLinks and ResourcesCassie Shea’s Website Cassie Shea on LinkedInLet’s Worry About Everything by Cassie SheaDustin on LinkedIn7 Figure LeapThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Dustin welcomes Mariana Henninger, an Emmy-winning filmmaker turned brand video strategist, who shares how she went from documentary storytelling to helping entrepreneurs create impactful brand videos. She discusses the unique power of story-driven content, explaining how it builds trust, resonates with audiences, and drives business growth. Mariana breaks down her approach to capturing authentic brand stories that convert, revealing how her process equips entrepreneurs to engage deeply with their audience through meaningful, memorable videos.Chapters00:00:00 - The Power of Emotional Impact in Brand Videos00:00:52 - Meet Mariana Henninger: Artist Turned Entrepreneur00:01:43 - From Journalism to Filmmaking: Mariana’s Journey00:02:55 - Building Trust Through Deep Storytelling00:03:48 - The Hidden Challenges of the Entrepreneurial Spirit00:07:02 - Breaking Away: Mariana’s Shift from Corporate to Self-Employed00:11:40 - The Birth of Brand Magnetic and a Dive into AI00:17:30 - What Exactly is a Brand Video?00:21:05 - Leveraging AI: Custom GPT to Enhance Courses00:22:13 - Inside the Podcast Profits Accelerator00:24:05 - Going Deeper: The Signature Offer Unpacked00:27:18 - Elite Services for High-End Brand Clients00:29:46 - Looking Ahead: Future Growth and Vision00:33:22 - How to Craft Your Brand Story for Impact00:37:58 - Connect with Mariana: Final Thoughts and TakeawaysLinks and ResourcesMariana HenningerEmpire Secrets PodcastBrandmagneticMariana on LinkedInMariana on InstagramMariana on YouTubeBrand Magnetic on InstagramDustin on LinkedInSimple Success CoachingEngaged Marriage 7 Figure LeapFireCreek SnacksThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Get a Free Strategy Call with Our TeamGo to https://7FigureLeap.com/strategy

Dustin explores a popular question in podcasting: can introverts thrive as guests? By breaking down real stories of clients who’ve overcome their fears, he debunks myths about personality types and shows how podcast guesting can work for anyone. From the anxious to the ultra-shy, Dustin shares practical strategies that helped introverted clients shine in front of the mic, proving that success doesn’t require a loud personality—just a clear voice, preparation, and a few tricks. Through examples, he demonstrates how introverts can take confident strides toward podcasting success.Chapters00:00:00 Pushing Past Fear with Support00:00:35 Exploring Podcast Guesting for Introverts00:00:49 Introversion vs. Extroversion Unpacked00:01:23 Julie’s Inspiring Success Story00:05:30 Lachey’s Journey to Confidence00:08:28 Mike’s Story of Nailing the Prep00:09:20 Actionable Tips for Guesting Success00:14:22 Encouragement and Final InsightsLinks And ResourcesDustin on LinkedInSimple Success CoachingEngaged Marriage 7 Figure LeapFireCreek SnacksThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Get a Free Strategy Call with Our TeamGo to https://7FigureLeap.com/strategy

Matt Garland, President and Co-Founder of SPI Media, talks about the realities of running a business in today’s creator economy. Matt shares his journey from corporate leadership to becoming a driving force behind SPI’s shift from courses to community-based models. He breaks down how simplifying your offer stack can be a game changer, the importance of focusing on recurring revenue, and the evolution of business strategies in a crowded market. If you’re looking for actionable insights on building a future-proof business, this is a conversation you won’t want to miss.Chapters00:00:00 – The Struggles No One Talks About00:00:38 – Meet Matt Gartland: Master of the Creator Economy00:01:22 – From Baseball Cards to Business Mogul00:02:09 – The Bold Leap: Corporate Life to Startups00:03:23 – Surviving and Thriving in the Creator Economy00:04:43 – How Content Publishing Changed Forever00:07:08 – Behind the Scenes with Pat Flynn and SPI00:09:03 – The Secret Shift to Community-Driven Business Models00:15:28 – Reinventing SPI’s Business Model and Offer Stack00:19:03 – Community Offers: What Makes Them Irresistible00:20:56 – Personal Growth Through Business Evolution00:22:37 – Leadership Changes at SPI: A New Era00:24:41 – The Next Big Move for Matt Gartland00:25:49 – Beyond SPI: Expanding Matt’s Vision00:29:56 – Unlocking the Power of Community Engagement00:32:44 – Stay Connected with Matt GartlandLinks and ResourcesMatt on LinkedIn SPI Media Smart Passive Income PodcastSPI MastermindsDustin on LinkedInSimple Success CoachingEngaged Marriage 7 Figure LeapFireCreek SnacksThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Get a Free Strategy Call with Our TeamGo to https://7FigureLeap.com/strategy

Dustin breaks down a simple but effective strategy for creating podcast pitches that get results. He walks through a three-part email template designed to help you land guest spots on top podcasts. Dustin shares insights on how to open with a strong relational anchor, craft compelling bullet points that point out the value you can bring, and finish with a clear call to action. By following these steps, you can drastically increase your chances of getting a "yes" from podcast hosts. Whether you’re new to podcast pitching or looking to improve your approach, Dustin offers a practical guide you can use right away.Chapters00:00:00 - Introduction: The Power of a Personal Touch00:00:52 - Crafting High-Acceptance Podcast Pitches00:01:28 - Cutting Through the Noise with Precision00:01:45 - Breaking Down the Perfect Podcast Pitch Template00:02:41 - A Step-by-Step Guide to Email Success00:04:34 - How to Write Compelling Bullet Points00:08:28 - Why a Clear Call to Action Matters00:10:29 - Expanding Your Pitch Across Platforms00:13:06 - Wrapping Up: Resources and Next StepsLinks And Resources:Dustin on LinkedInSimple Success CoachingEngaged Marriage 7 Figure LeapFireCreek SnacksThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Get a Free Strategy Call with Our TeamGo to https://7FigureLeap.com/strategy

Liz Wilcox shares how she built a successful $500K business through low-ticket memberships, starting with a $9-a-month offer that helps people write better emails. Liz talks about her journey from an RV travel blogger to becoming an email marketing expert, and why she focuses on beginners who don't have a lot of money to spend. She explains how podcast guesting played a huge role in growing her business and how her low-ticket model allows her to serve more people while keeping things simple. Tune in to hear Liz's approach to email marketing and why she believes you don’t need high-ticket offers to succeed.Chapters00:00:00 - How to Get Started with Email Marketing00:00:51 - Meet Liz Wilcox: The Email Marketing Queen00:03:03 - From Travel Blogger to Email Marketing Expert00:04:34 - The $9 Membership Model: Why Low-Ticket Works00:07:15 - Building a Business Around Beginners00:12:22 - The Secret Weapon: Podcast Guesting00:17:45 - Launching and Scaling a Low-Ticket Membership00:25:54 - Liz Wilcox Today: Success, Goals, and Future Visions00:32:27 - Final Thoughts: Why Podcast Guesting and Email Marketing Are a Powerful DuoLinks And Resources:Liz WilcoxLiz on LinkedInLiz on InstagramDustin on LinkedInSimple Success CoachingEngaged Marriage 7 Figure LeapFireCreek SnacksThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Tim Francis, founder of Great Assistant, shares his journey from hitting rock bottom to building a successful business through smart delegation and high-level access. He gives strategies for hiring and working with assistants, while also pointing out the real keys to scaling—focusing less on saving time and more on maximizing your impact by doing what only you can do. Tim also goes into how imposter syndrome, networking, and risk management play a role in long-term success, making this an insightful conversation for entrepreneurs looking to take their business to the next level.Chapters00:00:00 - Navigating Life’s Waters: The Journey Begins00:00:49 - Kindred Spirits: Meet Tim Francis00:01:45 - Quick Wins: 3 Game-Changing Strategies for Hiring Assistants00:04:10 - Tim’s Wake-Up Call: Rock Bottom and the Rise00:06:59 - Pivot or Persevere: The Moment of Truth in Entrepreneurship00:12:30 - The Breakthrough: Optimizing for Exponential Success00:21:42 - The Surgeon’s Secret: High-Level Access and Scaling00:23:41 - Overcoming Imposter Syndrome: Thriving Among Experts00:24:13 - Nailing Your Niche: Finding Value in What You Do00:26:46 - Network Power: How High-Level Connections Accelerate Growth00:27:07 - Event Hosting 101: Building Impactful Relationships00:30:15 - A CEO’s Lifesaver: The True Value of a Great Assistant00:32:16 - Playing It Smart: Risk Management in Entrepreneurship00:38:23 - The Road to a Great Assistant: From Struggles to Success00:43:59 - Start Strong: How to Get Your Own Great AssistantLinks and ResourcesTim on LinkedIn: https://www.linkedin.com/in/realtimfrancis/ Great Assistant: https://greatassistant.com/ Profit Factory:Dustin on LinkedInSimple Success CoachingEngaged Marriage 7 Figure LeapFireCreek SnacksThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Get a Free Strategy Call with Our TeamGo to https://7FigureLeap.com/strategy

Dustin is discussing an increasingly popular topic of whether you should pay to be a guest on someone else's podcast. While many shows are starting to charge fees, he shares why he believes this is usually not a good idea. From his own experiences and insights from hundreds of clients, Dustin discusses how podcast guesting should be a win-win-win relationship between the guest, host, and audience, and how introducing fees can undermine this dynamic. I explore practical considerations and potential exceptions, but for most entrepreneurs, the answer is simple: Don’t pay to play.Chapters00:00:00 - Introduction: Navigating the Ethics of Paid Podcast Appearances00:00:44 - The Trend Everyone’s Talking About: Paid Guest Spots on Podcasts00:01:34 - Why Paying to Be a Podcast Guest Could Backfire for Your Business00:03:50 - The Triple Win Strategy: Guest, Host, and Audience Thrive Together00:07:03 - Real Talk: The Hidden Pitfalls of Paying for Podcast Features00:10:17 - The Fine Line: When Money Complicates the Guest-Host Relationship00:13:31 - When it’s Worth It: Smart Exceptions to the No-Pay Rule00:16:02 - Closing Thoughts: Debate, Dilemmas, and an Invitation to Weigh InLinks And Resources:Dustin on LinkedInSimple Success CoachingEngaged Marriage 7 Figure LeapFireCreek SnacksThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Get a Free Strategy Call with Our TeamGo to https://7FigureLeap.com/strategy

Dustin breaks down one of the FAQs he receives about whether entrepreneurs should use podcast booking agencies to land guest spots or not. He explains why, for most business owners, these agencies don't offer the strategy or value needed to really grow a business. Instead, he is offering a smarter, repeatable approach that helps entrepreneurs turn podcast guesting into a business asset. Dustin walks through his 5P framework, showing how you can create a system that drives real results, without relying on expensive agencies that don’t align with your business goals.Chapters00:00:00 – Introduction: The Strategic Edge of Podcast Guesting00:00:35 – FAQ: Should You Use a Podcast Booking Agency?00:01:40 – When a Podcast Booking Agency Makes Sense00:02:37 – The Downside of Podcast Booking Agencies00:03:01 – Three Key Reasons to Avoid Outsourcing00:04:50 – The 5P Framework for Podcast Success00:07:25 – How to Build a Sustainable, Repeatable System00:08:30 – Turning Podcast Guesting Into a Business Asset00:12:51 – Using a Virtual Assistant to Scale Guesting00:17:02 – Conclusion: Taking Control of Your Guesting StrategyLinks And Resources:Dustin on LinkedInSimple Success CoachingEngaged Marriage 7 Figure LeapFireCreek SnacksThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Get a Free Strategy Call with Our TeamGo to https://7FigureLeap.com/strategy

Dustin breaks down how he sold out his first mastermind, bringing in over $50K, despite having any prior experience running high-ticket programs. Dustin shares the step-by-step process he followed, the challenging moments, and how he went from offering one-on-one coaching to launching a full group. You'll hear about the highs and lows of the journey, including lessons learned from a bad mastermind experience, and how faith and persistence played a key role in making it all happen. If you've ever wanted to know how to launch a successful mastermind, this episode is for you.Chapters:00:00:00 – Why Curation Is Everything in Mastermind Groups00:01:03 – How I Sold Out My First Mastermind00:02:17 – From One-on-One Coaching to Scaling with Groups00:05:06 – The Nerve-Wracking Launch of My First Group Coaching Program00:07:36 – My First Mastermind Experience: The Good, the Bad, and the Lessons Learned00:09:53 – Stress, Setbacks, and Overcoming the Challenges of Launching00:12:40 – Big Wins, Early Sales, and Unexpected Setbacks00:17:08 – Gaining Momentum: How I Filled the Group00:20:07 – Pricing Strategies That Work: From $15K to $7.5K00:22:00 – Navigating the Diverse Dynamics of My First Group00:24:16 – Key Takeaways from My First Group's Success00:25:53 – Scaling and Referrals: The Secret Sauce00:28:30 – Lead Generation 101: Podcast Guesting and LinkedIn Power Plays00:31:07 – Final Thoughts: Why You Should Start a Mastermind NowLinks And Resources:Dustin on LinkedInSimple Success CoachingEngaged Marriage 7 Figure LeapFireCreek SnacksThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Get a Free Strategy Call with Our TeamGo to https://7FigureLeap.com/strategy