7-Figure Leap with Dustin Riechmann

Dustin sits down with Mason Cosby, CEO of Scrappy ABM and keynote speaker, to talk about the purpose behind starting a podcast and how to measure its success effectively. Mason breaks down the only three types of podcasts that truly matter: the Content Engine, the Public Figure Podcast, and the Account-Based Podcast. Together, they discuss why downloads are a misleading metric, how to use podcasting to your advantage for business growth, and how to approach podcasting with a clear strategy instead of guesswork. Whether you're just starting out or trying to optimize your existing podcast, this episode will give you so many insights that crush the common assumptions about podcast success.Chapters00:00:00 – The Unexpected Origin of This Special Episode00:02:01 – The Mind Behind Scrappy ABM Steps In00:03:02 – ABM: The B2B Game-Changer Explained00:04:25 – Why Traditional Marketing Often Fails00:06:56 – How Podcasts Fit into the ABM Playbook00:11:16 – The Three-Category Podcast Playbook00:18:16 – The Secret to Building Raving Fans with Podcasts00:25:27 – What It Really Takes to Hit the Top 5%00:26:51 – Beyond Downloads: The Third Path to Podcast Success00:27:26 – Crafting a Million-Dollar Podcast Framework00:29:05 – Why Relationships Drive Podcast ROI00:30:32 – The Overlooked Business Potential of Podcast Content00:32:25 – Blueprint for a Pipeline-Generating Podcast00:37:57 – Adapting Podcast Strategies for Every Niche00:44:36 – Metrics That Actually Matter for Podcast SuccessLinks and ResourcesMason on LinkedInScrappy ABM PodcastDustin on LinkedIn7 Figure LeapThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Dustin welcomes Karl Staib, founder of Systematic Leader, to discuss systems in building sustainable businesses. Karl shares how he ran a mushroom business in college and went on to balance a Fortune 100 career while growing his own ventures. They talk about the importance of identifying friction points, listening deeply to customers, and creating systems that not only solve problems but also drive growth. Karl also explains how entrepreneurs can stop running on chaos, use customer feedback to build better processes, and ultimately create a business flywheel that scales efficiently. This conversation is perfect for entrepreneurs looking to move from vision to execution without burning out.Chapters00:00:00 — Why Systems Are the Silent Superpower00:00:55 — Dinner Table Connections: Meet Karl Staib00:01:33 — The Origin Story: Entrepreneurial Sparks00:02:09 — The Mushroom Hustle: Karl’s First Venture00:05:07 — Marketing Careers and Uncomfortable Lessons00:06:07 — Work Happy Now: A Dream Meets Reality00:09:37 — From Frustration to Foundation: Systematic Leader is Born00:12:50 — Unpacking the Magic of Systems00:20:50 — Friction Points: Where Growth Stalls00:21:31 — Core Values Aren’t Corporate Fluff00:24:53 — Bitcoin Lessons for Business Leaders00:27:13 — The Interview Superpower: Talking to Customers00:30:42 — Turning Feedback into Flywheel Fuel00:36:16 — One Lighthouse, Many Beams: Final TakeawaysLinks and ResourcesKarl on LinkedInSystematic LeaderSystematic Leader PodcastDustin on LinkedIn7 Figure LeapThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

This episode features a full-circle moment as Dustin welcomes Hector Santiesteban, the founder of Amplafy Media and the original producer of this very show. Hector shares his journey from sales and internet marketing to building a thriving podcast production company that emphasizes profitability over vanity metrics. Together, they explore the foundational principles of podcasting success, Hector's 3 Ps framework—platform, perspective, and product—and how to leverage these elements to create a podcast that drives real business results. Packed with insights and advice, this discussion is a must-listen for entrepreneurs and thought leaders looking to amplify their voice and impact.Chapters00:00:00 - Transforming B2B with a Human Touch00:00:43 - Who Is Hector Santiesteban?00:01:28 - From Selling Knives to Amplifying Voices00:02:14 - How Amplafy Media Came to Life00:03:24 - Overcoming Podcasting Hurdles00:05:15 - Where Podcasting Meets Business Growth00:08:49 - Why Profitability Should Be Your Priority00:11:08 - The Great Debate: Guesting vs. Hosting00:18:22 - Bridging the Gap: Turning Listeners into Leads00:25:38 - AI's Role in Podcasting Today00:29:39 - Unlocking the Value of Solo Shows00:30:19 - Creating Smarter Content with AI00:31:09 - The Changing Landscape of Podcasting00:32:51 - What Amplafy Media Brings to the Table00:41:12 - Demystifying the 3 P’s of Podcast Profit00:48:20 - Aligning Podcasting with Your Business Goals00:51:52 - The First Steps to Starting Strong00:55:44 - Parting Advice and Hector’s Final WordsLinks and ResourcesHector on LinkedInAmplafy MediaLinks to Hector’s Podcasts and MoreDustin on LinkedIn7 Figure LeapThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Leadership coach Hakim A. Lakhdar joins Dustin for an eye-opening conversation about leadership in all its forms. Sharing stories from a journey that spans Harvard Law, global reform projects, stunt work, and bartending in Vegas, Hakim explains how clarity, confidence, and compassion shape transformational leadership. He also discusses the surprising twists of his career, the critical role of self-leadership, and why values should guide every decision. If you're an entrepreneur feeling stuck or a leader wanting to grow, Hakim’s insights will inspire and challenge you to reimagine how you lead.Chapters00:00:00 The Comfortable Cat vs. The Wild Hunt00:00:50 LinkedIn Sparks a Game-Changer00:03:00 Kickball Lessons and Peer Counseling00:04:46 ROTC Routines and Leadership Lessons00:07:19 Guitar Duets and Defining Self00:08:54 Stunts, Soap Operas, and Stair Falls00:11:58 From Vegas Bars to Kindergarten00:12:43 Harvard’s Surprise Call00:15:54 Building a Business in Chaos00:18:49 Navigating Entrepreneurial Turbulence00:22:52 What They Don’t Tell You About Leadership00:23:43 Facing the Self-Judgment Mirror00:24:51 The Snapshot That Changes Everything00:25:12 Team Access: Coaching on a New Level00:29:34 Clarity, Confidence, and the Power of Compassion00:31:20 Self-Leadership for the Solopreneur00:33:26 Unearthing Your Personal Core Values00:38:47 The Right People, The Right Time00:41:15 Signing Off with InspirationLinks and ResourcesHakim on LinkedInLakhdar CoachingAccess Your Leadership PodcastSchedule a 30 Minute Connection MeetingDustin on LinkedIn7 Figure LeapThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Dustin welcomes Ernesto Mandowsky, an expert in business systems and the founder of Million Dollar Machine. Ernesto shares the path he took from baking challah bread to designing scalable systems for entrepreneurs. He explains how constraints can drive creativity, the importance of structured systems for growth, and his “Five Recipes” framework that transforms businesses into scalable enterprises. Ernesto also discusses creating freedom through organization, empowering operators to optimize workflows, and the intersection of art and science in delivering exceptional value. You’ll walk away with a lot of information to systematize your business(es) and unlock your full potential.Chapters00:00:00 - Unlocking Personal Vision for Team Excellence00:00:48 - Meet Ernesto Mandowsky: The Systems Maestro00:01:36 - A $30,000 Night: Ernesto’s Hospitality Genesis00:02:22 - Where Hospitality Meets Technology: A Unique Intersection00:03:41 - What Small Businesses Can Learn from Restaurants00:06:21 - The Hidden Power of Systems and Constraints00:09:55 - From Side Hustles to Career Pivots: Ernesto’s Journey00:20:03 - Building a Million Dollar Machine: The Five Recipes00:25:17 - The Roadmap to Scaling: Business Growth Phases00:27:55 - Balancing Vision and Operations for Success00:29:49 - How Systems Create Freedom in Business00:33:29 - Empowering Operators to Drive Business Growth00:35:31 - Ernesto’s Vision for a Scalable Future00:40:41 - The Growth Scorecard: Your Path to Clarity00:47:01 - Wrapping Up: Key Insights and Next StepsLinks and ResourcesErnesto on LinkedInMillion Dollar MachineDustin on LinkedIn7 Figure LeapThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Dustin welcomes Dennis Yu! He’s a search engine engineer, author, and speaker. Dennis explains the formula for leveraging mentorship and strategic micro-targeting to create visibility and success in the digital world. He shares how powerful it is to make real connections, boost your content through the dollar-a-day strategy, and systematize mentorship to open doors. Dennis discusses the process of building influence, claiming your digital footprint, and making your network work for you. Whether you’re starting out or scaling up, this conversation will challenge how you approach digital marketing and personal branding.Chapters00:00:00 - Introduction: Leveraging Success in the Digital World00:00:57 - Meet Dennis: The Traveling Entrepreneur00:01:51 - The Power of Mentorship and Relationships00:03:20 - Real-Life Success Stories with Dollar a Day00:04:21 - The Importance of Being Seen00:07:49 - Choosing Quality Over Quantity00:13:05 - Empowering the Next Generation00:20:37 - The Value of Networking and Amplification00:24:45 - The Power of Borrowed Credibility00:28:24 - Amplification Strategies for Success00:32:16 - Creating Engaging Podcast Content00:35:56 - Understanding Digital Marketing Mistakes00:36:43 - Leveraging Google Knowledge Panels00:39:31 - Practical Steps to Improve Your Online Presence00:43:54 - Conclusion and Final ThoughtsLinks and ResourcesDennis Yu Dennis on LinkedIn Dennis on InstagramAre You Googleable?Dustin on LinkedIn7 Figure LeapThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Get a Free Strategy Call with Our TeamGo to https://7FigureLeap.com/strategy

Dustin shares how to create "win-win-win" outcomes by making clients the heroes of their own success stories. He breaks down a simple three-step process for capturing feedback, celebrating client wins, and turning those stories into powerful case studies. Using the example of Lashay Lewis, he explains how collaboration can lead to amazing business results, including a five-figure workshop generated from just two LinkedIn posts. This episode dives into strategies for spotlighting client achievements while growing your own business.Chapters00:00:00 - A Triple Win Unveiled00:01:00 - Becoming the Guide: A Storytelling Breakthrough00:01:34 - Elevating Clients: Celebrating Success Stories00:04:34 - The Power of Feedback: A 3-Step Blueprint00:06:00 - Case Study Spotlight: The Transformation of Lashay Lewis00:09:16 - Collaboration in Action: Workshop Secrets00:17:01 - From Inspiration to Action: Next Steps That Drive SuccessLinks And Resources:Dustin on LinkedIn7 Figure LeapThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Get a Free Strategy Call with Our TeamGo to https://7FigureLeap.com/strategy

Dustin welcomes back Cassie Shea, a trusted collaborator and business coach who’s been instrumental in his seven-figure journey. They dig into the mindset shifts and identity work that Cassie encouraged Dustin to explore as he faced capacity limits and team-building challenges. Cassie shares her insights on scaling without sacrificing core values, the critical role of community, and why leaders must redefine their identity to create lasting impact. This conversation gives a look into the principles Cassie champions, and Dustin’s firsthand experience with putting them into practice.Chapters:00:00:00 - Diving into Identity for Entrepreneurs00:01:07 - Welcoming Back Cassie Shea00:01:49 - Reflections on Friendship & Business Growth00:02:59 - Quality Time vs. Impact in Business00:05:18 - Crafting the Seven Figure Leap Brand00:07:22 - Milestones on the Path to Seven Figures00:11:13 - Pushing Past Personal and Business Limits00:16:12 - Identity Shifts and Business Evolution00:27:31 - Practical Tactics for Lasting Growth00:30:21 - Designing a Hiring Strategy00:31:45 - Delegation and Operational Essentials00:33:14 - Rethinking Fulfillment for Success00:34:18 - Applying the "Who Not How" Mindset00:37:12 - Transformation in Leadership and Identity00:40:40 - Business Status Check and Future Roadmap00:48:20 - Gratitude Moments and Lessons Learned00:51:13 - Final Reflections and ConnectionsLinks and ResourcesCassie Shea’s Website Cassie Shea on LinkedInLet’s Worry About Everything by Cassie SheaDustin on LinkedIn7 Figure LeapThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Dustin welcomes Mariana Henninger, an Emmy-winning filmmaker turned brand video strategist, who shares how she went from documentary storytelling to helping entrepreneurs create impactful brand videos. She discusses the unique power of story-driven content, explaining how it builds trust, resonates with audiences, and drives business growth. Mariana breaks down her approach to capturing authentic brand stories that convert, revealing how her process equips entrepreneurs to engage deeply with their audience through meaningful, memorable videos.Chapters00:00:00 - The Power of Emotional Impact in Brand Videos00:00:52 - Meet Mariana Henninger: Artist Turned Entrepreneur00:01:43 - From Journalism to Filmmaking: Mariana’s Journey00:02:55 - Building Trust Through Deep Storytelling00:03:48 - The Hidden Challenges of the Entrepreneurial Spirit00:07:02 - Breaking Away: Mariana’s Shift from Corporate to Self-Employed00:11:40 - The Birth of Brand Magnetic and a Dive into AI00:17:30 - What Exactly is a Brand Video?00:21:05 - Leveraging AI: Custom GPT to Enhance Courses00:22:13 - Inside the Podcast Profits Accelerator00:24:05 - Going Deeper: The Signature Offer Unpacked00:27:18 - Elite Services for High-End Brand Clients00:29:46 - Looking Ahead: Future Growth and Vision00:33:22 - How to Craft Your Brand Story for Impact00:37:58 - Connect with Mariana: Final Thoughts and TakeawaysLinks and ResourcesMariana HenningerEmpire Secrets PodcastBrandmagneticMariana on LinkedInMariana on InstagramMariana on YouTubeBrand Magnetic on InstagramDustin on LinkedInSimple Success CoachingEngaged Marriage 7 Figure LeapFireCreek SnacksThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Get a Free Strategy Call with Our TeamGo to https://7FigureLeap.com/strategy

Dustin explores a popular question in podcasting: can introverts thrive as guests? By breaking down real stories of clients who’ve overcome their fears, he debunks myths about personality types and shows how podcast guesting can work for anyone. From the anxious to the ultra-shy, Dustin shares practical strategies that helped introverted clients shine in front of the mic, proving that success doesn’t require a loud personality—just a clear voice, preparation, and a few tricks. Through examples, he demonstrates how introverts can take confident strides toward podcasting success.Chapters00:00:00 Pushing Past Fear with Support00:00:35 Exploring Podcast Guesting for Introverts00:00:49 Introversion vs. Extroversion Unpacked00:01:23 Julie’s Inspiring Success Story00:05:30 Lachey’s Journey to Confidence00:08:28 Mike’s Story of Nailing the Prep00:09:20 Actionable Tips for Guesting Success00:14:22 Encouragement and Final InsightsLinks And ResourcesDustin on LinkedInSimple Success CoachingEngaged Marriage 7 Figure LeapFireCreek SnacksThanks so much for joining us this week. Want to subscribe to 7-Figure Leap? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!Mentioned in this episode:Get a Free Strategy Call with Our TeamGo to https://7FigureLeap.com/strategy