This episode features a full-circle moment as Dustin welcomes Hector Santiesteban, the founder of Amplafy Media and the original producer of this very show. Hector shares his journey from sales and internet marketing to building a thriving podcast production company that emphasizes profitability over vanity metrics. Together, they explore the foundational principles of podcasting success, Hector's 3 Ps framework—platform, perspective, and product—and how to leverage these elements to create a podcast that drives real business results. Packed with insights and advice, this discussion is a must-listen for entrepreneurs and thought leaders looking to amplify their voice and impact.

Chapters

00:00:00 - Transforming B2B with a Human Touch
00:00:43 - Who Is Hector Santiesteban?
00:01:28 - From Selling Knives to Amplifying Voices
00:02:14 - How Amplafy Media Came to Life
00:03:24 - Overcoming Podcasting Hurdles
00:05:15 - Where Podcasting Meets Business Growth
00:08:49 - Why Profitability Should Be Your Priority
00:11:08 - The Great Debate: Guesting vs. Hosting
00:18:22 - Bridging the Gap: Turning Listeners into Leads
00:25:38 - AI's Role in Podcasting Today
00:29:39 - Unlocking the Value of Solo Shows
00:30:19 - Creating Smarter Content with AI
00:31:09 - The Changing Landscape of Podcasting
00:32:51 - What Amplafy Media Brings to the Table
00:41:12 - Demystifying the 3 P’s of Podcast Profit
00:48:20 - Aligning Podcasting with Your Business Goals
00:51:52 - The First Steps to Starting Strong
00:55:44 - Parting Advice and Hector’s Final Words

Links and Resources

Hector on LinkedIn
Amplafy Media
Links to Hector’s Podcasts and More
Dustin on LinkedIn
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Secrets to Building Profitable Podcasts from the Ground Up with Hector Santiesteban