Dustin sits down with Mason Cosby, CEO of Scrappy ABM and keynote speaker, to talk about the purpose behind starting a podcast and how to measure its success effectively. Mason breaks down the only three types of podcasts that truly matter: the Content Engine, the Public Figure Podcast, and the Account-Based Podcast. Together, they discuss why downloads are a misleading metric, how to use podcasting to your advantage for business growth, and how to approach podcasting with a clear strategy instead of guesswork. Whether you're just starting out or trying to optimize your existing podcast, this episode will give you so many insights that crush the common assumptions about podcast success.

Chapters

• 00:00:00 – The Unexpected Origin of This Special Episode
• 00:02:01 – The Mind Behind Scrappy ABM Steps In
• 00:03:02 – ABM: The B2B Game-Changer Explained
• 00:04:25 – Why Traditional Marketing Often Fails
• 00:06:56 – How Podcasts Fit into the ABM Playbook
• 00:11:16 – The Three-Category Podcast Playbook
• 00:18:16 – The Secret to Building Raving Fans with Podcasts
• 00:25:27 – What It Really Takes to Hit the Top 5%
• 00:26:51 – Beyond Downloads: The Third Path to Podcast Success
• 00:27:26 – Crafting a Million-Dollar Podcast Framework
• 00:29:05 – Why Relationships Drive Podcast ROI
• 00:30:32 – The Overlooked Business Potential of Podcast Content
• 00:32:25 – Blueprint for a Pipeline-Generating Podcast
• 00:37:57 – Adapting Podcast Strategies for Every Niche
• 00:44:36 – Metrics That Actually Matter for Podcast Success

Links and Resources

• Mason on LinkedIn
• Scrappy ABM Podcast
• Dustin on LinkedIn
• 7 Figure Leap

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