The CFO Report

Join me at The CFO Accelerator Live in Dallas, TX, May 15-17, 2024. This is our conference that is exclusively for Fractional and Virtual CFOs! Click the link below to secure your ticket: https://www.thecfoacceleratorlive.com ---------------------------------------------------------------------------------------------------------------------------------------- I got the dreaded breakup text from a client recently. When clients cancel, I take that as an opportunity to see if I can figure out what went wrong and how my firm can grow from it. I also try to see if there's anything I can do to save the client. In this week's episode, I'm diagnosing where things went wrong, what we're doing about it going forward, and what I'm doing to try to save the relationship.LINKS REFERENCED IN THIS VIDEO -✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon CHECK OUT MY FREE WEEKLY NEWSLETTER -  😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) -https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE: 💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients - https://cfo.thecfoaccelerator.com/sales MY FRACTIONAL CFO PROGRAMS: 👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle 👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy MY FAVORITE FIRM TECH:  ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon ✅ Ignition - The only platform I trust for contracts and payments. Save 50% for 3 months: https://cfo.thecfoaccelerator.com/ignition ✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv MY KEY LINKS 🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn - https://www.linkedin.com/in/iammichaelking WHO AM I?  I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent the last 7+ years scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that fractional CFOs can have for their clients, their families, and themselves. Now, I help other fractional CFOs learn how to maximize their own impact!  PS - Some of the links in this description are affiliate links that I get kickbacks from 😀  

Join me at The CFO Accelerator Live in Dallas, TX, May 15-17, 2024. This is our conference that is exclusively for Fractional and Virtual CFOs! Click the link below to secure your ticket: https://www.thecfoacceleratorlive.com ---------------------------------------------------------------------------------------------------------------------------------------- $500,000 That's how much just ONE fractional CFO client could be worth to your firm. When you consider how much is on the line, you realize how vitally important it is to close every (good) lead that comes your way.  In this week's episode of The CFO Report, I'm sharing 3 things I do AFTER the sales call that helps me land more clients.   📌 PS - I PROMISE you aren't doing all three of these!LINKS REFERENCED IN THIS VIDEO -✅ Ignition - The only platform I trust for contracts and payments. Save 50% for 3 months: https://cfo.thecfoaccelerator.com/ignition CHECK OUT MY FREE WEEKLY NEWSLETTER -  😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) -https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE: 💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients -https://cfo.thecfoaccelerator.com/sales MY FRACTIONAL CFO PROGRAMS: 👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy MY FAVORITE FIRM TECH:  ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon✅ Ignition - The only platform I trust for contracts and payments. Save 50% for 3 months: https://cfo.thecfoaccelerator.com/ignition✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv MY KEY LINKS 🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn - https://www.linkedin.com/in/iammichaelking WHO AM I?  I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent the last 7+ years scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that fractional CFOs can have for their clients, their families, and themselves. Now, I help other fractional CFOs learn how to maximize their own impact!  PS - Some of the links in this description are affiliate links that I get kickbacks from 😀

Join me at The CFO Accelerator Live in Dallas, TX, May 15-17, 2024. This is our conference that is exclusively for Fractional and Virtual CFOs! Click the link below to secure your ticket: https://www.thecfoacceleratorlive.com ---------------------------------------------------------------------------------------------------------------------------------------- One of my favorite quotes of all time is "You will be the same person in five years as you are today except for the people you meet and the books you read." - Charlie ‘Tremendous’ Jones.That is why I’ve read over 300 books in the last 10 years.Today, I’m going to reveal 3 books that I’ve read that have had the most profound impact on my life and business.BOOKS MENTIONED IN THIS VIDEO -1. The 7 Habits of Highly Effective People by Stephen R. Covey→ https://amzn.to/43PU9442. Unreasonable Hospitality by Will Guidara → https://amzn.to/3Kloz7C3. The Advantage by Patrick Lencioni → https://amzn.to/3OzFUMD CHECK OUT MY FREE WEEKLY NEWSLETTER -  😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale,  and optimize your CFO services (and you can read it in 5 minutes or less!) - https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE: 💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients - https://cfo.thecfoaccelerator.com/sales MY FRACTIONAL CFO PROGRAMS: 👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy MY FAVORITE FIRM TECH:  ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon✅ Ignition - The only platform I trust for contracts and payments. Save 50% for 3 months: https://cfo.thecfoaccelerator.com/ignition✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv MY KEY LINKS 🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn - https://www.linkedin.com/in/iammichaelking WHO AM I?  I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent the last 7+ years scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that fractional CFOs can have for their clients, their families, and themselves. Now, I help other fractional CFOs learn how to maximize their own impact!  PS - Some of the links in this description are affiliate links that I get kickbacks from 😀

Join me at The CFO Accelerator Live in Dallas, TX, May 15-17, 2024. This is our conference that is exclusively for Fractional and Virtual CFOs! Click the link below to secure your ticket: https://www.thecfoacceleratorlive.com ---------------------------------------------------------------------------------------------------------------------------------------- One of the most common questions I get asked is:Mike, if you were going to start a firm from scratch tomorrow, what would you do? So I decided to answer that question in this week's episode of The CFO Report!  I'm sharing The CFO Starter Blueprint. These are the EXACT steps I would take if I was going to start over from scratch.LINKS MENTIONED IN THIS VIDEO -👉 G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon👉 Ignition - The only platform I trust for contracts and payments. Save 50% for 3 months: https://cfo.thecfoaccelerator.com/ignition👉 How to Build Your Entire CFO Firm's Strategy (2023): https://youtu.be/CCzJwTG0E38 CHECK OUT MY FREE WEEKLY NEWSLETTER -  😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) -https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE:💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients - https://cfo.thecfoaccelerator.com/sales MY FRACTIONAL CFO PROGRAMS:👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm -https://cfo.thecfoaccelerator.com/academy MY FAVORITE FIRM TECH: ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon✅ Ignition - The only platform I trust for contracts and payments. Save 50% for 3 months: https://cfo.thecfoaccelerator.com/ignition✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv MY KEY LINKS🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn - https://www.linkedin.com/in/iammichaelking WHO AM I?  I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent the last 7+ years scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that fractional CFOs can have for their clients, their families, and themselves. Now, I help other fractional CFOs learn how to maximize their own impact!  PS - Some of the links in this description are affiliate links that I get kickbacks from 😀  

Join me at The CFO Accelerator Live in Dallas, TX, May 15-17, 2024. This is our conference that is exclusively for Fractional and Virtual CFOs! Click the link below to secure your ticket: https://www.thecfoacceleratorlive.com ---------------------------------------------------------------------------------------------------------------------------------------- If you are even thinking about starting a fractional CFO firm in 2023 then you have to be aware of the 4 roadblocks that stop fractional CFO firm owners.In this episode, I’m going to explain:👉 Why RIGHT NOW is the best time in history to start a fractional CFO firm.👉 The 4 roadblocks that are stopping people before they start.👉 The 4 secrets to success - how maximize getting started and being successful!If you'd like to check this episode out on YouTube you can do so here --> https://www.youtube.com/watch?v=st1TEIRAyrc CHECK OUT MY FREE WEEKLY NEWSLETTER -  😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) - https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE: 💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients - https://cfo.thecfoaccelerator.com/sales MY FRACTIONAL CFO PROGRAMS: 👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle 👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy MY FAVORITE FIRM TECH:  ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon ✅ Ignition - The only platform I trust for contracts and payments. Save 50% for 3 months: https://cfo.thecfoaccelerator.com/ignition ✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv   MY KEY LINKS🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn - https://www.linkedin.com/in/iammichaelking WHO AM I?  I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent the last 7+ years scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that fractional CFOs can have for their clients, their families, and themselves. Now, I help other fractional CFOs learn how to maximize their own impact!  PS - Some of the links in this description are affiliate links that I get kickbacks from 😀

Join me at The CFO Accelerator Live in Dallas, TX, May 15-17, 2024. This is our conference that is exclusively for Fractional and Virtual CFOs! Click the link below to secure your ticket: https://www.thecfoacceleratorlive.com ---------------------------------------------------------------------------------------------------------------------------------------- If you ignore these tips for your Fractional CFO firm, you're probably going to regret it later.  Whether your firm is stuck and you're👉 Not gaining any traction👉 Not getting any new clients👉 Not increasing revenue and it’s just plateaued It's probably because of one of these seven mistakes that we're going to talk about today.  LINKS I MENTIONED IN THIS EPISODE - 👉  Ignition - The only platform I trust for contracts and payments. Save 50% for 3 months: https://cfo.thecfoaccelerator.com/ignition👉 FREE 8 Step CFO Framework: https://www.cfosalesframework.com/ CHECK OUT MY FREE WEEKLY NEWSLETTER - 😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) - https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE: 💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients -https://cfo.thecfoaccelerator.com/sales MY FRACTIONAL CFO PROGRAMS: 👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle 👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy MY FAVORITE FIRM TECH:  ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon ✅ Ignition - The only platform I trust for contracts and payments. Save 50% for 3 months: https://cfo.thecfoaccelerator.com/ignition ✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv MY KEY LINKS 🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn - https://www.linkedin.com/in/iammichaelking WHO AM I?  I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent the last 7+ years scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that fractional CFOs can have for their clients, their families, and themselves. Now, I help other fractional CFOs learn how to maximize their own impact!  PS - Some of the links in this description are affiliate links that I get kickbacks from 😀 

Join me at The CFO Accelerator Live in Dallas, TX, May 15-17, 2024. This is our conference that is exclusively for Fractional and Virtual CFOs! Click the link below to secure your ticket: https://www.thecfoacceleratorlive.com ---------------------------------------------------------------------------------------------------------------------------------------- The lifetime value of a fractional CFO client can easily exceed half a million dollars.  That's why it breaks my heart to see so many new fractional CFOs making the same five big mistakes when it comes to sales calls. 💔 Even one of these mistakes can be the difference between landing a client and losing them forever. Over the last seven years of running my own firm, I've made these mistakes. Countless times, and it's cost me millions of dollars.  I’m breaking down each of these five mistakes, and I'm gonna show you how you can avoid them forever. LINKS I MENTIONED IN THIS EPISODE - 👉  Ignition - The only platform I trust for contracts and payments. Save 50% for 3 months: https://cfo.thecfoaccelerator.com/ignition👉 FREE 8 Step CFO Framework: https://www.cfosalesframework.com/ CHECK OUT MY FREE WEEKLY NEWSLETTER -  😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) - https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE: 💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients - https://cfo.thecfoaccelerator.com/sales MY FRACTIONAL CFO PROGRAMS: 👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle 👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy MY FAVORITE FIRM TECH:  ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon✅ Ignition - The only platform I trust for contracts and payments. Save 50% for 3 months: https://cfo.thecfoaccelerator.com/ignition✅ Kajabi - Love this for my website and marketing:https://app.kajabi.com/r/WaFg8TLv MY KEY LINKS 🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn - https://www.linkedin.com/in/iammichaelking WHO AM I?  I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent the last 7+ years scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that fractional CFOs can have for their clients, their families, and themselves. Now, I help other fractional CFOs learn how to maximize their own impact!  PS - Some of the links in this description are affiliate links that I get kickbacks from 😀

Join me at The CFO Accelerator Live in Dallas, TX, May 15-17, 2024. This is our conference that is exclusively for Fractional and Virtual CFOs! Click the link below to secure your ticket: https://www.thecfoacceleratorlive.com ---------------------------------------------------------------------------------------------------------------------------------------- We all have the same 1,440 minutes each day, so time management becomes a crucial differentiator to achieving your goals and finding balance. Learn how to be strategic, intentional, and disciplined with your time to maximize your productivity and impact with my time management system that I call the ACE method.LINKS I MENTIONED IN THIS EPISODE - 👉 Pomodoro Timer https://pomofocus.io/👉 Stop Wasting Time (Time Management for CFOs) https://youtu.be/uYsdojOWll0 CHECK OUT MY FREE WEEKLY NEWSLETTER -  😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) -https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE: 💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients- https://cfo.thecfoaccelerator.com/sales MY FRACTIONAL CFO PROGRAMS: 👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy MY FAVORITE FIRM TECH: ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon✅ Ignition - The only platform I trust for contracts and payments. Save 50% for 3 months: https://cfo.thecfoaccelerator.com/ignition✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv MY KEY LINKS 🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn - https://www.linkedin.com/in/iammichaelking WHO AM I?  I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent the last 7+ years scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that fractional CFOs can have for their clients, their families, and themselves. Now, I help other fractional CFOs learn how to maximize their own impact!  PS - Some of the links in this description are affiliate links that I get kickbacks from 😀

Join me at The CFO Accelerator Live in Dallas, TX, May 15-17, 2024. This is our conference that is exclusively for Fractional and Virtual CFOs! Click the link below to secure your ticket: https://www.thecfoacceleratorlive.com ---------------------------------------------------------------------------------------------------------------------------------------- Are you a fractional CFO looking to take your firm to the next level? One crucial skill you need to master is camera confidence.    Camera confidence will help with:  ✅ CFO Calls ✅ Sales Calls ✅ Live Webinars ✅ Social Media Posts In this episode, I share the 6 hacks that helped me develop camera confidence which has had one of the highest ROIs of any other business skill that I’ve developed.   CHECK OUT MY FREE WEEKLY NEWSLETTER - 😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) -https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE:💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients - https://cfo.thecfoaccelerator.com/salesMY FRACTIONAL CFO PROGRAMS:👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle 👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy   MY FAVORITE FIRM TECH: ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon ✅ Ignition - The only platform I trust for contracts and payments. Save 50% for 3 months: https://cfo.thecfoaccelerator.com/ignition ✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv MY KEY LINKS🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn - https://www.linkedin.com/in/iammichaelking WHO AM I?  I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent the last 7+ years scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that fractional CFOs can have for their clients, their families, and themselves. Now, I help other fractional CFOs learn how to maximize their own impact!  PS - Some of the links in this description are affiliate links that I get kickbacks from 😀

Join me at The CFO Accelerator Live in Dallas, TX, May 15-17, 2024. This is our conference that is exclusively for Fractional and Virtual CFOs! Click the link below to secure your ticket: https://www.thecfoacceleratorlive.com ---------------------------------------------------------------------------------------------------------------------------------------- Do you need a partner to build a successful CFO firm in 2023?    In this week's episode, Carlos discusses whether partnerships might be a good idea for you.    Plus, he offers 3 big ideas for creating and maintaining a strong partnership. CHECK OUT MY FREE WEEKLY NEWSLETTER - 😀 The 5 Minute Fractional CFO - Every week I share 1 actionable tip to help you start, scale, and optimize your CFO services (and you can read it in 5 minutes or less!) -https://cfo.thecfoaccelerator.com/newsletter MY FREE ONLINE COURSE:💰 CFO Sales Masterclass - My 8 Step Sales Framework for closing CFO clients - https://cfo.thecfoaccelerator.com/salesMY FRACTIONAL CFO PROGRAMS:👉 The Inner Circle - Live training every month to help you scale your Fractional CFO firm - https://cfo.thecfoaccelerator.com/innercircle👉 The CFO Academy - My flagship course for quickly starting and scaling your CFO firm - https://cfo.thecfoaccelerator.com/academy MY FAVORITE FIRM TECH: ✅ G-Accon - I save 40 hours a month with G-Accon. Save 30% here: https://cfo.thecfoaccelerator.com/accon✅ Ignition - The only platform I trust for contracts and payments. Save 50% for 3 months: https://cfo.thecfoaccelerator.com/ignition✅ Kajabi - Love this for my website and marketing: https://app.kajabi.com/r/WaFg8TLv MY KEY LINKS🌎 Website - https://www.thecfoaccelerator.com👋 LinkedIn - https://www.linkedin.com/in/iammichaelking WHO AM I?  I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent the last 7+ years scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that fractional CFOs can have for their clients, their families, and themselves. Now, I help other fractional CFOs learn how to maximize their own impact!  PS - Some of the links in this description are affiliate links that I get kickbacks from 😀