81. How to Identify Leads That Can't Afford Your Services

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Have you ever found a lead that wants to hire you as their fractional CFO and you're super excited to work with them? 

👉They're the right size
👉They're in the right industry
👉They have the right mindsets and values

You know they would make an amazing client only to get on the sales call and find out that their revenues are a fraction of what they led you to believe, which means there's no way they're ever going to be able to afford your services.

This is completely frustrating, but it's also completely avoidable.

In this episode of the CFO Report, I'm talking to one of my Inner Circle members, who ran into this exact situation at a recent networking event.

What was the advice that I gave him so that he can make sure this never happens again? 

Let's dive in and find out. 

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WHO AM I? 

I'm Michael King. A nuclear engineer turned Fractional CFO. I've spent the last 7+ years scaling my Fractional CFO firm, KFE Solutions. During that time, I've realized the enormous impact that fractional CFOs can have for their clients, their families, and themselves. Now, I help other fractional CFOs learn how to maximize their own impact! 

 

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