Female Founder World

Emma Moon's on the Female Founder World podcast with Jasmine Garnsworthy!   Emma's the go-to affiliate marketer for brands like Kinfield, Golde, Great Jones, and Jones Road. She's the Founder of Praize, a content-led affiliate marketing studio, has been featured in TIME and Huffpost, and is the person to teach you how to level up your affiliate PR strategy. In this episode Emma's chatting through how brands you love are landing mentions in major publications and driving revenue in a big way. This episode is a quick look into the workshop that Emma will be hosting as part of our six week LAUNCH LAB series starting 12 September. In Emma's workshop we'll cover:  what's affiliate PR and how can it help your business; how to build your affiliate PR engine; platforms to use; how to write your affiliate PR pitch; and more. Links Come to a Female Founder World online or IRL event: https://www.femalefounderworld.com/events  Join our group chat for entrepreneurial girlies: https://links.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber and join the group chat: https://bestie.femalefounderworld.com/ Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Emma's agency: https://praize.studio/ Emma's recommended affiliate tools: ShareASale, PepperJam, Impact, Commission Junction

Juliet cofounder, Allison Luvera, is on the Female Founder World podcast with Jasmine Garnsworthy! Allison's in the early days of a big opportunity: she's reinventing the boxed wine category by giving it a luxury rebrand. She just raised money from friends and family and is spending on product, PR and content create to build an elevated brand in a space that folks do not associate with luxury. Allison knew she wanted to pivot her fashion career into the wine space, and started working weekends at a wine shop while holding down a day job in marketing. It's then that her and her cofounder spotted an opportunity to reinvent boxed wine, used savings to get some traction, and then raised nearly $4 million from friends, family and angel investors. Listen to the pod to learn what they have planned, what's worked so far, and her recommendations to other brand builders. Links Come to a Female Founder World online or IRL event: https://www.femalefounderworld.com/events  Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber and join the group chat: https://bestie.femalefounderworld.com/ Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Shop Allison's brand: https://drinkjuliet.com/ 

Lauren Chan is back with Jasmine Garnsworthy with a quick bonus episode solo on the Female Founder World podcast today!  We're chatting through Lauren's #dayinthelife back when she was building Henning, compared to what her day looks like now, post-acquisition. Let me know if you're into these bonus episodes! I'm @jasminegarnsworthy on Instagram and my DMs are always open.  Links Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Join our next event https://bestie.femalefounderworld.com/events  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Lauren Chan, the founder of Henning, is on the Female Founder World podcast with Jasmine Garnsworthy! Lauren Chan was working as a model and editor when she saw a glaring gap in the fashion world for luxury plus-sized fashion. In 2018 she launched Henning, the answer to that white space, and this year it was acquired by Universal Standard.  Listen in on Lauren's interview on the Female Founder World podcast to learn how she funded her idea (hint: it wasn't the typical VC-route), how she landed some amazing partnerships, and for Lauren's growth tactics you can copy and paste into your business.  Links Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Join our NYC hangout with Babba Rivera  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Shop Lauren's brand: https://www.universalstandard.com/signup/henning

Raquel Bouris, founder of Who Is Elijah, is on the Female Founder World podcast with Jasmine Garnsworthy! Raquel was 23 years old when she launched her luxury perfume brand, Who Is Elijah. She was at Coachella when she fell in love with her friend's perfume oil, and knew she needed to recreate it in Australia. Now 5 years since launch, Who Is Elijah is valued at $20M and can be found in 700+ stores worldwide.  Listen to Raquel on the Female Founder World podcast to learn how she managed to scale her business to a be valued at $20M, how she's scaled up her team, the marketing tactics that landed her in 700+ stockists and how she's building a growing ecommerce empire. Links Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Join our NYC hangout with Babba Rivera  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Shop Raquel's brand: https://whoiselijah.com.au/

Jasmine's solo on the Female Founder World podcast today!  We're looking at Barbie's marketing budget and what brands need to know about Mattel's next big move, how to DIY a midyear reset, and big changes coming to TikTok that will impact the way we all do business on the platform.  If you're into these solo episodes, let me know! I'm @jasminegarnsworthy on Instagram and my DMs are always open.  Links Midyear reset TikTok: https://www.tiktok.com/@ttaylarosee/video/7248914583048473863?_t=8eRkONx7NDK&_r=1 Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Join our next event https://bestie.femalefounderworld.com/events  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Jera Foster-Fell (aka Jera Bean) is on the Female Founder World podcast with Jasmine Garnsworthy! Jera is a social media educator, speaker and coach. With 1.5M followers on TikTok, she's deep diving in how new businesses can leverage social media to create community and drive sales in 2023, how founders can be showing up online, and how we can be thinking about our content strategy a little bit differently.  Sign up to the Launch Lab workshop series waitlist: https://www.femalefounderworld.com/launchlab Links:  Enter the Grant to End Gatekeeping to win $1000: https://www.femalefounderworld.com/grant-to-end-gatekeeping Check out Jera on TikTok: https://www.tiktok.com/@jera.bean?_t=8dbO91qREcI&_r=1 Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Join a group coaching call https://bestie.femalefounderworld.com/events  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Elle Liu, founder of Eucalypso Home, is on the Female Founder World podcast with Jasmine Garnsworthy! Elle was working in corporate fin-tech alongside a ton of founders when she thought, "actually, I’d like to do that, too." She hit a million dollars in sales while still working her full time job and operating the business as a side hustle! Now 5 years since launching her own business, Elle’s sheets brand, Eucalypso, is on track to do 8-figures in revenue. Listen to Elle on the Female Founder World podcast to learn how she managed to scale her business to a million dollars in revenue without any full time and while working her full time job. In this chat we talk about paid ads, affiliate marketing, influencer marketing, how to DIY your warehouse, and when to quit your day job to take a side hustle full time. Links Check out Elle's business: https://eucalypsohome.com/?gad=1&gclid=Cj0KCQjwho-lBhC_ARIsAMpgModwV0qp76Yd8J0mR2-zLfxLoFtqGE9gwcLaGdiDG4glEpxm9wcBUdcaArxtEALw_wcB Join Elle Liu's workshop (it's free!) Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Julianne Fraser is on the Female Founder World podcast with Jasmine Garnsworthy! Julianne is a digital marketing expert and the founder of Dialogue New York, the influencer marketing agency constantly recommended by founders in our community. Julianne and her team have started and scaled influencer marketing progams for all the brands you love—Sakara, Golde, Ghia, Little Spoon, and more. In today's interview, Julianne shares two cases studies and her approach to generate millions of dollars worth of sales for consumer brands.  Sign up to the Launch Lab workshop series waitlist: https://www.femalefounderworld.com/launchlab Links:  Get Julianne's Curation Checklist (Business Bestie subscribers only): https://bestie.femalefounderworld.com/products/digital-goods/categories/2152744682/posts/2169128940  Enter the Grant to End Gatekeeping to win $1000: https://www.femalefounderworld.com/grant-to-end-gatekeeping Check out Julianne's business, Dialogue: https://www.dialoguenyc.com/ Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Join a group coaching call https://bestie.femalefounderworld.com/events  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy    

Showpo founder, Jane Lu, is on the Female Founder World podcast with Jasmine Garnsworthy!  If your first business failed and left you in massive debt would you try again with another business or go back to a 'safe' job? Jane Lu decided to try again, despite being $60,000 in debt. Now, her fashion company is a global household name doing nine-figures in revenue.  Listen in to hear how Jane started her business from $60,000 in debt, and scaled it to $100 million+ in revenue.  Links:  Listen to Dulma Altan's podcast, 'Due Diligence' https://podcasts.apple.com/us/podcast/due-diligence/id1632703211  Enter the Grant to End Gatekeeping to win $1000: https://www.femalefounderworld.com/grant-to-end-gatekeeping Check out Jane's business, Showpo, https://www.showpo.com/us/  Take Jane's business class: https://www.thelazyceo.com/ Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Join a group coaching call https://bestie.femalefounderworld.com/events  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy