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Female Founder World

What to Do When Your First Product Flops

Oct 19, 2023
44:25

Rooshy Roy, the founder of AAVRANI, is on the Female Founder World podcast with Jasmine Garnsworthy!

When Rooshy first created her ayurvedic-inspired skincare line, it didn't exactly do well. She'd made some big mistakes with the branding, and customers weren't buying it. So, she redesigned her brand (all DIY, by the way!), and released something with a very different vibe, and it worked!

Since the relaunch, Rooshy has raised millions of dollars from investors to build the business and is about to launch into Sephora.

This is a really great conversation for anyone who is not sure whether their product or business is on the right track and where to make changes, or who needs some solidarity, inspiration, and advice on how to become a better leader and business owner.

Jump into the show for the full conversation. This is a good one, Business Besties.

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