Ariana Ferwerda is the co-founder and CEO of Halfdays, a women’s outdoor apparel brand taking on the boring, not-cute, kinda expensive traditional outdoor industry. Her brand is approachable, inclusive, fun—and this approach is working. Between year one and two they 10x'd the business and did 8-figures in revenue.

Ariana's also a Forbes 30 under 30 alum, and this episode chats through what those first few years have looked like going from zero to 8-figures, how she's looking at hiring, and her biggest mistakes in the first few years. 

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• Check out Ariana's biz: https://www.halfdays.com/