Sandy Lin's a content creator with 500,000 TikTok followers, and the founder of Creobase, the Hubspot for creators. During this chat with Female Founder World host Jasmine Garnsworthy, Sandy shares her experiences and lessons launching and closing a consumer brand, building a tech company, and growing a huge following on social media.  Links Find Sandy Lin on TikTok: @bysandylin Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Recommendation: The Lean Startup book

We’re answering a listener question on the Female Founder World pod today! It’s like an advice column for your ears.  Let us know what you think about this new solo episode format by shooting over a DM on Instagram @jasminegarnsworthy or @femalefounderworld. And let us know how you would handle this over in the Female Founder World community on Geneva.com: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd 

We’ve got Jess Hatzis on the Female Founder World podcast! Jess is the cofounder of Frank Body, one of the OG Instagram-brands that grew into company on track to hit $100M in annual sales (!!). Jess and her cofounders bootstrapped the body-care business after first pooling together $10,000, and launching with a very distinct, cheeky tone of voice. By the end of their third year in business Frank hit $20M in sales, landed in top retailers and had hundreds of thousands of IG-users sharing their product-shots under #letsbefrank and #thefrankeffect. Here's how she did it! Links Become a business bestie: femalefounderworld.com/subscriber Check out Jess’ business: https://www.frankbody.com Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Michelle Cordeiro Grant is BACK on the Female Founder World podcast with Jasmine Garnsworthy.  Michelle built and sold her first business, an underwear company called Lively, for $105 million within just three years. Now, she's entering the beverage space with an energy drink geared towards women. Her new business Gorgie is going to be huge, and we have a front row seat to watch how she's starting and scaling her new venture.  Links Learn more about Gorgie at getgorgie.com  Listen to the original Female Founder World interview with Michelle: https://podcasts.apple.com/us/podcast/female-founder-world/id1593458926?i=1000542447247 Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy  

We have Michelle Hu on the pod! Michelle'ss the founder of Etoile Collective, a brand known for cute beauty accessories, mirrors, and cases.  She started the business from her bedroom in Melbourne, Australia back in 2016, with just 30 acrylic makeup organizers. She created an Instagram account, built a scrappy website and over the course of a month, sold those 30 organizers. Six years later Etoile Collective is a seven-figure business. In 2021 she moved to New York and launched the company in the United States, and within nine months hit seven-figures of annualized revenue. Register for the Group Business Coaching Call with Michelle Hu, Etoile Collective (Subscribers Only): https://momence.com/s/80974454  Links Become a Business Bestie subscriber: femalefounderworld.com/subscriber Check out Michelle's business: www.etoilecollective.com  Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Michelle recommends the Mindset Mentor Podcast

Siff Haider, cofounder of Arrae, is today's guest on Female Founder World with Jasmine Garnsworthy. Siff started her career in journalism, running a blog on the side until it took off and became her full-time gig. When Siff came up for the idea for a natural supplement company, Arrae, she teamed up with her partner and used their weddings savings to launch the brand. As a bootstrapped business, influencer gifting was key to their launch. Siff's influencer strategy tips that we cover in the interview include: Involve aligned influencers even before launch. Siff sent product for feedback in a rolling pre-launch to generate initial buzz. Re-engagement is key. Arrae's gifting assortment is split into 60% sent to new influencers and 40% restocking influencers they'd previously gifted to stay top of mind. Paid partnerships should be lasting partnerships. Arrae doesn't do one-off paid collaborations and only works with creators when they've proven traction and are genuine fans of the brand. Listen to the episode for more about the tactics and tools Siff is using to scale Arrae. Links Join the community and come to an event: www.femalefounderworld.com  www.instagram.com/jasminegarnsworthy www.tiktok.com/@jasgarnsworthy  www.tiktok.com/@femalefounderworld Sign up for the newsletter: https://femalefounderworld.beehiiv.com Learn more about Arrae: https://www.arrae.com/ 

We have a gift for all our besties who aren't based in LA and missed our recent Female Founder World Networking Pop-Up in partnership with Shopify LA: a live recording from the panel! Make sure you're on our email list to get notified about the next event in your city: www.femalefounderworld.beehiiv.com Panelists: Amy Liu, the founder of Tower28, a clean, vegan, cruelty-free cosmetics known for beautiful products that are really safe for sensitive skin and stocked in Sephora and Credo Natalie Holloway, the founder of Bala. Natalie basically reinvented the retro ‘80s ankle and wrist weight into something modern and chic and has built an entire fitness brand around that concept. Julissa Prado, the founder of Rizos Curls, a haircare brand celebrating the beauty of curls, coils and waves stocked in Target and Ulta. Moderator: Creator of Female Founder World, Jasmine Garnsworthy. 

Iskra Lawrence, founder of Saltair, is today's Female Founder World guest! Iskra is a model and body image activist who built a 5 million-strong Instagram following before launching her inclusive body care brand, Saltair. Iskra partnered with The Center, a brand incubator, to launch Saltair. She tapped their expert team to help launch and scale the business without hiring a full team. Without the incubator, Iskra thinks it would have taken her 5x as long to hit the brand's current 20-60k in daily sales revenue—a number they have hit within just 11 months in business. Learn how Iskra and her team are scaling Saltair in today's episode.  Links Join the community and come to an event: www.femalefounderworld.com  www.instagram.com/jasminegarnsworthy www.tiktok.com/@jasgarnsworthy  www.tiktok.com/@femalefounderworld Sign up for the newsletter: https://femalefounderworld.beehiiv.com Learn more about Saltair: https://saltair.com/

Melanie Masarin, founder of Ghia, is today's guest on Female Founder World with Jasmine Garnsworthy! After leaving a senior-level gig at Glossier, Melanie launched her chic non-alc beverage business. Today Ghia has more than 1,100 wholesale accounts and is a leader in the sober-curious movement. Eavesdrop on this chat with Jasmine and Melanie to learn how Melanie engineered a $13k launch day and build an online and offline community. Links Join the community and come to an event: www.femalefounderworld.com  www.instagram.com/jasminegarnsworthy www.tiktok.com/@jasgarnsworthy  Sign up for the newsletter: https://femalefounderworld.beehiiv.com Learn more about Ghia: https://drinkghia.com/   

Jing Gao's the chili crisp queen behind Fly by Jing and today's guest on Female Founder World with Jasmine Garnsworthy! Listen in to learn Jing's hard-learned lessons about business partnerships, gaming the Kickstarter algorithm, and how to 10x your food business in its second year. Links Join the community and come to an event: www.femalefounderworld.com  www.instagram.com/jasminegarnsworthy www.tiktok.com/@jasgarnsworthy  Sign up for the newsletter: https://femalefounderworld.beehiiv.com Learn more about Fly by Jing: https://flybyjing.com/