Female Founder World

Welcome to our summer content series all about launch marketing where we drive into the exact tactics driving real traction for brands in 2023. This podcast series will culminate in LAUNCH LAB, a video workshop series with experts and brands who know how to get your new thing seen. Sign up to the Launch Lab workshop series waitlist: https://www.femalefounderworld.com/launchlab Female Founder World creator Jasmine Garnsworthy is solo on the podcast this week chatting all things community—how to create one for your business, what it really means, what your role is when you create community, and what platform you should be using.  Listen to hear Jasmine's inside tips from launching and scaling communities like Female Founder World.  Links:  Get on the waitlist for Launch Lab: https://www.femalefounderworld.com/launchlab Enter the Grant to End Gatekeeping to win $1000: https://www.femalefounderworld.com/grant-to-end-gatekeeping Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Join a group coaching call https://bestie.femalefounderworld.com/events  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Coco & Eve founder, Emily Hamilton, is on the Female Founder World podcast with Jasmine Garnsworthy!  Would you sell your house to fund your business?  That’s exactly what Emily Hamilton did nearly a decade ago to fund her beauty business, Coco & Eve—starting with a hair mask. Fast forward six years since starting her biz, Coco & Eve sells 600 of that OG hair mask every day! Listen in to hear how Emily bootstrapped, started, and scaled her brand to where it is today, and how she recently spent a $10,000 launch marketing budget Links:  Listen to Dulma Altan's podcast, 'Due Diligence' https://podcasts.apple.com/us/podcast/due-diligence/id1632703211  Join our NYC event on June 9th: https://momence.com/Female-Founder-World/IRL%3A-Meet-Your-Business-Besties-at-Pop-Up-Grocer-in-NYC/86661426 Enter the Grant to End Gatekeeping to win $1000: https://www.femalefounderworld.com/grant-to-end-gatekeeping Check out Emily's business, Coco & Eve https://ca.cocoandeve.com/  Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Join a group coaching call https://bestie.femalefounderworld.com/events  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Nyakio Grieco, founder of thirteen lune, is on the Female Founder World podcast with Jasmine Garnsworthy!  What would you do if you sold your business to Unilever? Move to an island somewhere, maybe? Delete the email app from your phone? Not Nyakio Grieco. She decided one win wasn't enough, and went on two build two more incredible companies. Her first biz that sold to Unilever is Nyakio Beauty, but after the exit she raised $12M to launch thirteen lune, an e-commerce destination designed to inspire the discovery of beauty brands created by Black and Brown founders that resonate with people of all colors. This became the inspiration for a third business, Relevent. This woman knows her stuff! Listen to the interview to learns what Nyakio knows about starting and scaling a business, the future of beauty, how to pick investors, and the mistakes she made in her first business—but that you can avoid. Links:  Listen to Dulma Altan's podcast, 'Due Diligence' https://podcasts.apple.com/us/podcast/due-diligence/id1632703211  Check out Nyakio's business, thirteen lune https://thirteenlune.com/en-ca?sscid=51k7_wd05w Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Join a group coaching call https://bestie.femalefounderworld.com/events  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

When Amanda Zuckerman was looking for bedding for her college dorm she was not thrilled with what was out there, and like any normal 18 year old (totally kidding, Amanda’s next level) she turned to her mom and said “we should design our own!” 12 years later Amanda’s vision has become Dormify, a cult-loved multi-million dollar brand, raising over $5.6M from some pretty incredible investors like American Eagle Outfitters. Links Download Grant Guide: https://www.femalefounderworld.com/2023-grant-and-accelerator-program-calendar Check out Amanda's business, Dormify, www.Dormify.com Join a Group Business Coaching Call: https://bestie.femalefounderworld.com/events Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Lo Bosworth, founder of Love Wellness, is on the Female Founder World podcast with Jasmine Garnsworthy!  Most of you will know Lo Bosworth as the reality TV girlie from The Hills or Laguna Beach, but she’s dedicated the past seven years to building an incredible supplement business, Love Wellness.  Lo's business is doing tens of millions in revenue now, but the way Love Wellness started is pretty relatable. She spent the first two years building this business herself—DIY-ing the website, Googling how to find manufacturers, using her own savings and literally just doing the scrappy stuff we all do. By 2019 the business hit eight figure revenue and today Love Wellness is a best-seller at Target. After we recorded this session, Lo was a guest speaker at our Female Founder World’s 'Network and Chill' morning in New York City at Chillhouse last week. It was a pretty great time! We have a bunch more events coming up, so make sure you’re on our email list at femalefounderworld.com to get notified about what’s happening.    Links Check out Lo's business, Love Wellness: lovewellness.com Register for Group Business Coaching with Stephanie Lee on May 25: https://momence.com/s/86356955  Join a Group Business Coaching Call: https://bestie.femalefounderworld.com/events  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Stephanie Lee, founder of Selfmade, is on the Female Founder World podcast with Jasmine Garnsworthy!  Stephanie didn't know celebrities and investors when she started her beauty business, Selfmade. Instead, she used her savings to start the brand, built a waitlist of 4,000 potential customers, and then went on to raise $1.5 million from investors. Her business explores the relationship between the nervous system, mental health and skin. In a pretty crowded beauty market, Selfmade's got an interesting POV, great branding, and coverage in Vogue, Byrdie, and The Cut. Links Register for Group Business Coaching with Stephanie Lee on May 25: https://momence.com/s/86356955  Checkout Stephanie's brand, Selfmade and use code FFWORLD15 for 15% off: www.beselfmade.co Join a Group Business Coaching Call: https://bestie.femalefounderworld.com/events  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Leigh Campbell, cofounder of Brillo Beauty, is on the Female Founder World podcast with Jasmine Garnsworthy!  Leigh is an OG beauty girlie. She hosts Australia’s largest beauty podcast called YouBeauty, which also has a Facebook group with more than 75,000 members, was Beauty Director at Cosmopolitan Magazine Australia, then Head of Lifestyle at Huffington Post in Australia, and is now at Mamamia—a huge women’s publishing and podcasting brand in Australia. Recently she cofounded a beauty brand called Brillo Beauty just five months ago, and we spend a lot of time in this ep talking about how she spotted a gap in the market in a very crowded beauty industry, finding a cofounder, overcoming her fear to start her own business, and how Brillo got traction. It’s not often we get to hear from someone really on the ground floor of something that I think is going to be huge, and I think it’s really helpful for anyone who is in the early days of their own founder story.  Leigh and her cofounder invested $260,000 of their own money to start Brillo, and made $180,000 back in the first three months of business just through sales on the website. We have a full breakdown of how they spent that first investment too: the website cost $5k, formulation and all the testing you need to launch a beauty product was $30k, their first run of product including packaging was $150k, they spend another $50k on branding and content, $10k on legal and admin, and another $15k or so on other random startup costs.  Links Checkout Leigh's brand, Brillo Beauty: https://brillobeauty.com Join a Group Business Coaching Call: https://bestie.femalefounderworld.com/events  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

A video recording of this episode is available now to Business Bestie subscribers. Become a subscriber at femalefounderworld.com/subscriber Three years after Erin Deering launched her bikini brand, Triangl, she became one of only eight women on the BRW Young Rich List in Australia with a net worth reported at $36 million.  So how does someone go from a job in retail to starting one of the most hype swimwear brands in the world, and what are the steps to get there. And what happens to your sense of self when you leave the company you cofounded?  In this interview, Jasmine Garnsworthy sat down with Erin to talk about all of the absolute cult hit that is Triangl, and the lessons she wants to share with other brand builders today.  If you enjoy the show, don’t forget to tell someone. The number one rule around here is no gatekeeping, so share on Instagram Stories and tag @femalefounderworld so we can repost.  Links Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Your Super founder, Kristel de Groot, is on the Female Founder World podcast with Jasmine Garnsworthy! Think you’re too young to start a business? Nah. Nine years ago when Kristel de Groot was 23 years old she started superfood business Your Super. Since then, Kristel and her cofounder raised over $34M, hit more than $200M in revenue, were named the fastest growing food and beverage company by Inc. Magazine, and finally sold the biz to The Healing Company. It took nearly a decade, but she made it happen. Here's how. Links Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Check out Kristel's book, Your Super Life

BeautyBlender founder, Rea Ann Silva, is on Female Founder World with Jasmine Garnsworthy! Everything Rea Ann Silva knows about business, she taught herself—and uh she knows a lot: Rea Ann's sold more than 50 million units of her invention, BeautyBlender! She doesn’t have an MBA, but what she does have is 100% ownership of a big beauty business that she grew without any investors. And while we couldn’t get revenue numbers, know this: BeautyBlender is stocked in Sephora, Ulta, Nordstrom, Net-a-porter,  Revolve, Blue Mercury and dozens of other retailers; has more than 3 million Instagram followers; and has been featured in every major beauty publication you could think of. Rea Ann started the business in 2003 while working as a celebrity makeup artist and raising her daughter as a single mom. Over the next two decades she built something truly mind blowing. Tune into this episode of the Female Founder World podcast to learn more.  -- Female Founder World is the place to meet your business besties online and IRL! Get on the list for our next event at femalefounderworld.com  -- Links Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Buy a BeautyBlender (or just browse): beautyblender.com Follow Rea Ann on Instagram: @reaannsilva