Female Founder World

Sophie Marshall is the founder of Gentle Habits, the insence-turned-lifestyle brand taking over Australia. As a working mom with two kids, incense became her way to switch off, and the brand eventually became her side hustle. Sophie and the team grew Gentle Habits to a million dollar business within the first two years, primarily thanks to incredible relationships with independent retailers. Now she's making big moves launching into stores like Anthropologie US. In this episode Sophie gives all the tips on doing the same! Links Retail Bootcamp Waitlist: https://bestie.femalefounderworld.com/retail-bootcamp Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023 Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887   Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Sophie's biz: https://www.gentlehabits.com.au/

Ariana Ferwerda is the co-founder and CEO of Halfdays, a women’s outdoor apparel brand taking on the boring, not-cute, kinda expensive traditional outdoor industry. Her brand is approachable, inclusive, fun—and this approach is working. Between year one and two they 10x'd the business and did 8-figures in revenue. Ariana's also a Forbes 30 under 30 alum, and this episode chats through what those first few years have looked like going from zero to 8-figures, how she's looking at hiring, and her biggest mistakes in the first few years.  Links Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023 Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887   Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Ariana's biz: https://www.halfdays.com/

Julie Rice is the all-star co-founder of SoulCycle, the iconic cycle studio. In about 5 years of building, Julie sold her shares to Equinox for a nearly $90 million. Since then, Julie started Peoplehood, a wellness club, with her original SoulCycle co-founder.  In this episode Julie chats all about scaling a brick and mortar company from the ground up and how she's looking at things a second time around, building an incredible internal and community culture, and how she's fostered such a strong co-founder relationship.  Links Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023 Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887   Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Julie's new biz: https://www.peoplehood.com/

Georgina Gooley, the founder of Billie, is on the Female Founder World podcast with Jasmine Garnsworthy! Billie's a razor brand, yes. But founder Georgina Gooley created a movement when she built the first women's razor brand that openly showed body hair and suggested women didn't have to remove it.  She's a brand-building genius—within four years of launching her razor biz sold for $310 million. Before that big milestone though, Georgie had to figure out how to create a thriving ecommerce brand, and eventually launched at Walmart. In this interview she teaches us about finding 'brand-market fit' (rather than 'product-market fit' that everyone talks about), getting attention online, and how she managed to sell Billie razors in 50 US states right after launching.  Links Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887   Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Georgie's brand: https://mybillie.com/

Rooshy Roy, the founder of AAVRANI, is on the Female Founder World podcast with Jasmine Garnsworthy! When Rooshy first created her ayurvedic-inspired skincare line, it didn't exactly do well. She'd made some big mistakes with the branding, and customers weren't buying it. So, she redesigned her brand (all DIY, by the way!), and released something with a very different vibe, and it worked! Since the relaunch, Rooshy has raised millions of dollars from investors to build the business and is about to launch into Sephora. This is a really great conversation for anyone who is not sure whether their product or business is on the right track and where to make changes, or who needs some solidarity, inspiration, and advice on how to become a better leader and business owner. Jump into the show for the full conversation. This is a good one, Business Besties. Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Shop Rooshy's brand: https://aavrani.com/ 

Adriana Carrig, the founder of Little Words Project, is on the Female Founder World podcast with Jasmine Garnsworthy! At college Adriana started beading bracelets for her friends with uplifting messages. People liked them, she spent $5,000 of her savings to turn it into a business, and realized this could be a big idea that blends profit and purpose. She bootstrapped that business to become Little Words Project, a company that hit $20 million in annual sales last year! She has collaborated with huge brands like Dunkin and Barbie, is worn by Taylor Swift, and is sold in 900+ stores including Target and 12 of their own Little Words project boutiques. I'm always fascinated by people who have the confidence to ask questions and show up for their business at such a young age, and build into something impactful. Adriana has some interesting thoughts on this in the show—what it takes to overcome that self-doubt, plus the specific approach that she took and that she believes made her business successful. Jump into the show for the full conversation. This is a good one, besties. Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Shop Adriana's brand: https://www.littlewordsproject.com/en-ca

Rachel Liverman, founder of Glowbar, is on the Female Founder World podcast with Jasmine Garnsworthy! Through the height of the pandemic Rachel Liverman did the impossible. She launched and scaled her brick and mortar business, a clinical 30 minute facial bar, Glowbar, across New York and beyond. Since launching in 2019 Rachel has raised $10M, launched 10 Glowbar locations, and now employs over 150 people, including a huge team of aestheticians. Rachel’s first step for bringing her vision to life was to raise money from investors. After getting 100 'no's' from investors, she finally closed her fundraise.  In this episode Rachel shares how she took a non-traditional route to raising money from investors (no really, no one does what she did!), and how she handled all that rejection in the beginning. With the first $1M investment in the bank, Rachel opened her first Glowbar in New York. Their marketing approach was very grassroots, and it’s an approach they still use today, including partnering with local businesses and posting fliers in the neighborhood.  Listen to this episode of the Female Founder World podcast to hear Rachel's story and to get business tips you can copy and paste.  Links Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Join our free workshop series, Launch Lab: https://www.femalefounderworld.com/launch-lab Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Shop Rachel's brand: https://glowbar.com/ 

Tara Bosch, the founder of SmartSweets, is on the Female Founder World podcast with Jasmine Garnsworthy! Tara was 22 years old when she started her better-for-you candy company. After only four years of hard work and growing incredibly quickly, she sold the majority of her company for $360M so that they could scale globally.  Tune into Tara's interview on the Female Founder World podcast to learn how she was able to grow SmartSweets leveraging debt, how she landed nationwide distribution so early, and the mindset Tara needed for incredible success.  Links Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Shop Tara's brand: https://smartsweets.com/ Check out Tara's $25,000 pitch contest: https://www.boldbeginnings.com/

Emma Moon's on the Female Founder World podcast with Jasmine Garnsworthy!   Emma's the go-to affiliate marketer for brands like Kinfield, Golde, Great Jones, and Jones Road. She's the Founder of Praize, a content-led affiliate marketing studio, has been featured in TIME and Huffpost, and is the person to teach you how to level up your affiliate PR strategy. In this episode Emma's chatting through how brands you love are landing mentions in major publications and driving revenue in a big way. This episode is a quick look into the workshop that Emma will be hosting as part of our six week LAUNCH LAB series starting 12 September. In Emma's workshop we'll cover:  what's affiliate PR and how can it help your business; how to build your affiliate PR engine; platforms to use; how to write your affiliate PR pitch; and more. Links Come to a Female Founder World online or IRL event: https://www.femalefounderworld.com/events  Join our group chat for entrepreneurial girlies: https://links.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber and join the group chat: https://bestie.femalefounderworld.com/ Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Check out Emma's agency: https://praize.studio/ Emma's recommended affiliate tools: ShareASale, PepperJam, Impact, Commission Junction

Juliet cofounder, Allison Luvera, is on the Female Founder World podcast with Jasmine Garnsworthy! Allison's in the early days of a big opportunity: she's reinventing the boxed wine category by giving it a luxury rebrand. She just raised money from friends and family and is spending on product, PR and content create to build an elevated brand in a space that folks do not associate with luxury. Allison knew she wanted to pivot her fashion career into the wine space, and started working weekends at a wine shop while holding down a day job in marketing. It's then that her and her cofounder spotted an opportunity to reinvent boxed wine, used savings to get some traction, and then raised nearly $4 million from friends, family and angel investors. Listen to the pod to learn what they have planned, what's worked so far, and her recommendations to other brand builders. Links Come to a Female Founder World online or IRL event: https://www.femalefounderworld.com/events  Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber and join the group chat: https://bestie.femalefounderworld.com/ Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Shop Allison's brand: https://drinkjuliet.com/