Female Founder World

Parisa Durrani, cofounder of Basma Beauty, is today's guest on the Female Founder World podcast with Jasmine Garnsworthy. Basma Beauty was able to generate $500,000 in sales over one year just through TikTok! In this interview, Parisa shared the strategy that led to these sales, plus the DM that got Basma Beauty into Sephora Accelerate—and then stocked on Sephora.com! Links Basma Beauty Join the TiKTok workshop (it's free!) Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Ashley Mills, cofounder of Obé Fitness, is on the Female Founder World podcast with Jasmine Garnsworthy! Ashley spent about $200 to validate her business idea: a live and on-demand fitness platform that prioritizes entertainment and exercise. She went on to build an absolute tech powerhouse, raising $15 million, producing more than 10,000 classes, and partnering with Disney! Listen to Ashley on the Female Founder World podcast to learn how she validated her business idea, got her first customers, scaled the business, and hired a dream team! Links Obé Fitness Join the TiKTok workshop (it's free!) Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

Larissa May was building Kin Euphorics with founder Jen Batchelor when her nonprofit, #HalfTheStory started taking off. Today’s she’s a digital wellbeing pioneer with a thriving nonprofit who shapes legislation, works with huge companies like Pinterest and Maybelline, and has reached thousands of students with her programming that’s creating a healthier and more equitable digital future.  In this interview, Larz chats with Jasmine Garnsworthy about how to build a nonprofit, cause marketing, partnerships, shaping the culture on your team, and how to reconsider your relationship with technology as a chronically online founder (all of us).  Links #HalfTheStory How We Feel app Freedom app Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Lindsey Lugrin, cofounder of FYPM, is on the Female Founder World podcast!  She's building 'Glassdoor for influencers' a platform that's getting a bunch of attention lately for its list of the best and worst brands to work with, according to influencers. In this episode she talks through her vision for FYPM (as in F You Pay Me), how she got the platform off the ground, and best practices for brands wanting to earn a good reputation with influencers and creators. Links Learn more about FYPM: https://www.fypm.vip/  Read FYPM's list of the best and worst brands to work with, according to creators: https://fypm.medium.com/top-10-best-worst-brands-to-work-with-2022-d035de578e16  Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

We have Bunny Ghatora, cofounder of Blume on the Female Founder World podcast with Jasmine Garnsworthy!  Blume started as a period subscription box and soon pivoted to a Gen Z-focused beauty brand. In 2019 Bunny and her cofounder (and sister) raised a $3M in a seed round—and quickly became one of the gen z beauty brands to cut through what is a very (very!) crowded skincare space right now. Today they're stocked in Ulta and Sephora Canada and count Gigi Hadid as a superfan.  Learn how she's building her beauty business in this episode of Female Founder World. Links Learn more about Blume: https://www.blume.com Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy Watch Simon Sinek's TedTalk: https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action?language=en 

We have Jamie Norwood, cofounder of Stix, on the Female Founder World podcast! Stix is a direct-to-consumer women's health business that delivers pregnancy, yeast infection and UTI tests to your home (because not everyone is cool with hanging out in this aisle at CVS). Jamie and her cofounder Cynthia launched in 2019 with a bootstrapped budget and a Shopify landing page, and have gone on to raise $7 million in funding and reach over 120,000 customers. Listen in to this conversation with Female Founder World host Jasmine Garnsworthy to learn how Jamie and her team are building Stix!  Links Learn more about Stix: https://getstix.co/  Jamie's leadership coach recommendation: https://www.elizabethhowes.com/ Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Meet Olivia Deramus, the bootstrapping baddie behind Communia, a social media app for women and marginalized genders to connect on taboo topics like money, sex and mental health, in a way that doesn't happen on Instagram and Twitter. Communia now has over 100,000 downloads and over 20,000 daily users. Olivia experienced sexual assault at university. It changed the trajectory of her life and was the inspiration behind Communia. Through her legal battles, she felt silenced and unsupported, and wanted a a more supportive online space. So, she took money she was granted through a legal fund and built Communia.  Listen in to this episode of the Female Founder World podcast with Jasmine Garnsworthy to learn how Olivia launched and scaled her app. Links Learn more about Communia: www.ourcommunia.com Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

Bala cofounder, Natalie Holloway, is today's guest on the Female Founder World podcast! Tune in to learn how Bala turned a $10,000 investment into a brand hitting $20 million in revenue by its third year in business—through influencers, press and partnerships. We've got Natalie's biz tips and strategies in this episode of the Female Founder World podcast with Jasmine Garnsworthy. Links Learn more about Bala: www.shopbala.com Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy    

Nathalie Walton built a career in tech before becoming an Expectful user and fan—at the time the app was solely focused on pregnancy meditation. Today, they're a leading tool for expectant mothers with over 500,000 users, and as of January 2023, Expectful’s been acquired by Babylist! Nathalie was asked join as a late-stage co-founder and CEO. Her first task was raising over $4M to pivot the app to capture a bigger market including fertility, pregnancy and motherhood. She did it within 30 days. Hear how Nathalie's been building Expectful on episode 113 of the Female Founder World podcast with Jasmine Garnsworthy. Links Learn more about Expectful: https://expectful.com/  Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

We have Kaylin Marcotte, founder of Jiggy Puzzles, on the Female Founder World podcast! Kaylin was the first employee at successful media startup The Skimm, and started puzzling to unplug from work. It gave her the idea for Jiggy Puzzles: frameable, art-focused puzzles highlighting the designs of female artists. Three years later, she’s sold over 250,000 puzzles and hit $1 million in yearly sales. Once Jiggy Puzzles launched, Kaylin DM’ed influencers and celebrities, and emailed editors to get traction. Then, Covid and lockdowns put a big spotlight on at-home hobbies and fuelled organic growth in 2020. Jiggy Puzzles first sold only through the brand's website, but in 2020 also landed its first retail partner: Anthropology, who found Jiggy Puzzles on Instagram. In 2022, Kaylin focused on wholesale partnerships, corporate gifts, and launching a new membership program and artist marketplace. This helped Jiggy Puzzles generate $1 million in sales. Links Learn more about Jiggy Puzzles: www.jiggypuzzles.com Join the Female Founder World online community home: https://links.geneva.com/invite/00c30313-1566-470a-a764-62010d8301bd  Become a Business Bestie subscriber: femalefounderworld.com/subscriber Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy