Product Collabs Helped Her Jewelry Biz Hit $20M in Annual Sales

Adriana Carrig, the founder of Little Words Project, is on the Female Founder World podcast with Jasmine Garnsworthy!

At college Adriana started beading bracelets for her friends with uplifting messages. People liked them, she spent $5,000 of her savings to turn it into a business, and realized this could be a big idea that blends profit and purpose.

She bootstrapped that business to become Little Words Project, a company that hit $20 million in annual sales last year! She has collaborated with huge brands like Dunkin and Barbie, is worn by Taylor Swift, and is sold in 900+ stores including Target and 12 of their own Little Words project boutiques.

I'm always fascinated by people who have the confidence to ask questions and show up for their business at such a young age, and build into something impactful. Adriana has some interesting thoughts on this in the show—what it takes to overcome that self-doubt, plus the specific approach that she took and that she believes made her business successful.

Jump into the show for the full conversation. This is a good one, besties.

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• Shop Adriana's brand: https://www.littlewordsproject.com/en-ca