
Revenue Builders
Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people.
This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information
Latest episodes

20 snips
Feb 20, 2025 • 1h 8min
Lessons from the Grind: Tackling Complex Enterprise Sales
Steve Fitz, a seasoned Chief Revenue Officer with a wealth of experience in enterprise software sales, shares invaluable insights on navigating complex sales cycles. He emphasizes the importance of effective customer discovery and building trust to overcome skepticism in sellers. Fitz discusses the balance of active listening and strategic questioning as keys to relationship-building. He also highlights the challenges posed by procurement departments and the significance of long-term perspectives in achieving success in enterprise sales.

Feb 16, 2025 • 8min
Sales Competencies at a Startup with Sunil Dhaliwal
Sales leadership in startups comes with intense pressure. Sunil Dhaliwal emphasizes the importance of knowing when to walk away from deals. Transparency in sales forecasting is crucial to prevent team morale from plummeting. Exceptional sales leaders possess key competencies like market assessment and adaptability. The conversation also touches on the emotional toll of sales leadership and the need for honest communication with the board. Asking the right questions can make all the difference in achieving success in a startup environment.

35 snips
Feb 13, 2025 • 1h 4min
No Shortcuts: Accelerate Your Sales Process with John Donnelly
John Donnelly, Chief Revenue Officer at Qumulo, shares his wealth of experience in enterprise software sales. He emphasizes the vital role of listening and building relationships over merely pushing features. The conversation dives into the transformative impact of AI on sales processes, including automation and personalized customer interactions. Donnelly also discusses the importance of urgency in selling and how emotional connections can empower clients to become champions of their solutions. His insights reflect a dynamic blend of technology and human connection in modern sales.

Feb 9, 2025 • 16min
Breaking Down the Traits of a Champion with Anne Gary
Anne Gary, Managing Director at Force Management, shares her expertise on the traits of sales champions. She delves into distinguishing between business and technical champions, emphasizing the importance of influence over positional authority. Listeners learn to utilize organizational and power charts to identify key players and change agents. Gary highlights how the right relationships can drive decision-making and improve business outcomes, offering invaluable strategies for sales success.

Feb 6, 2025 • 1h 13min
The Reflective Journey from Sales Leader to CRO with Alex Varel
Alex Varel, the CRO at Multiverse and seasoned sales leader, dives into his journey spanning media, software, and technology. He emphasizes the power of vulnerability and authenticity in leadership, sharing personal stories that highlight their role in fostering strong team connections. Varel discusses the importance of data-driven decisions and iterative improvements for scaling sales. He balances recruiting talent internally versus externally and stresses the need for effective operating rhythms to drive growth and cultivate a culture of continuous learning.

6 snips
Feb 2, 2025 • 7min
Adaptability and Coachability
Exploring the power of adaptability, the discussion highlights its role as a strength rather than a weakness. Job-hopping is now seen as a norm, reflecting the evolving job market. The podcast delves into the psychology behind resistance to change, linking coachability and curiosity to personal growth. Leaders are urged to understand trust dynamics and the root causes of employee resistance to coaching. Ultimately, embracing change is key to reaching full potential in business and leadership.

19 snips
Jan 30, 2025 • 1h 5min
A Board Member’s Perspective on Sales Leadership with Sunil Dhaliwal
Sunil Dhaliwal, a seasoned venture capitalist and founding partner of Amplify Partners, shares insightful perspectives on the intricacies of startup sales leadership. He discusses the vital traits required for success, such as adaptability and effective communication. Dhaliwal highlights how the role of sales leaders evolves with a company's growth stages and emphasizes the importance of aligning board presentations with core metrics. He also explores emerging tech trends and the significance of self-awareness for career satisfaction.

5 snips
Jan 26, 2025 • 8min
Lessons Learned as a Leader and Manager
Join a tech executive as he shares insights from his journey in leadership. Discover how to navigate the tricky transition from manager to leader while emphasizing the importance of team dynamics. Learn how to overcome imposter syndrome, especially when leading experienced team members. The conversation highlights the value of empowering others and hiring top talent. It's all about fostering an environment where relationships and a shared mission drive success.

Jan 23, 2025 • 1h 9min
The Importance of Recruiting Behavioral Traits with Chaz MacLaughlin
Chaz MacLaughlin, Chief Revenue Officer at Nucleus Security, shares his expertise in B2B sales recruiting and interviewing. He highlights the crucial behavioral traits like hard work, curiosity, and teamwork essential for candidates' success. Chaz emphasizes the need for patience in hiring and stresses the importance of continuous recruitment. The conversation also explores the significance of cultural fit and the complexities of trust in recruitment, providing insightful strategies for leaders and recruiters to enhance their hiring processes.

4 snips
Jan 19, 2025 • 4min
How to Stress Accurate Forecasts to Your Teams
Discover the art of accurate forecasting and its impact on sales success. Jim Kelliher shares how sandbagging can harm organizations and emphasizes the need for a supportive, educational culture. The discussion highlights the role of leadership in fostering accountability and addressing variances mid-quarter. Learn how a leader's connection with their team reflects through forecasting accuracy, ultimately driving better decision-making and consistent growth.