Revenue Builders

Navigating the CRO Role while Building a Great Culture with Matt Nolan

16 snips
Apr 24, 2025
Matt Nolan, Chief Revenue Officer at Redwood Software, dives into his extensive journey in global revenue strategies and scaling automation solutions. He discusses the crucial role of company culture in recruitment and the art of hiring proactively, emphasizing that strong leadership significantly influences team success. Matt shares insights on navigating board relations, the impacts of remote teamwork during the pandemic, and the importance of creating a high-performance culture that drives growth. Listeners gain practical strategies for building winning sales organizations.
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INSIGHT

CRO Sets Company Culture

  • As a CRO, you must realize every word you say is deeply internalized by your team.
  • You set the cultural tone not just for sales but often for the entire company.
INSIGHT

CRO Focuses on Systems Thinking

  • CRO role shifts from individual deals to systems thinking at scale.
  • Success depends on hiring strong leaders and enabling them to manage customer relationships.
ADVICE

Build Trust Through Authenticity

  • Be authentic and open to build trust with your team.
  • Blend legacy and new leadership to maintain and evolve company culture.
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