
Revenue Builders
Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people.
This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information
Latest episodes

Jul 20, 2025 • 13min
Selling to the CFO with Michael Cremen
In this engaging discussion, Michael Cremen, Chief Sales Officer at Elastic, emphasizes the pivotal role CFOs play in sales deals during uncertain times. He explores strategies for early CFO engagement, stressing the importance of asking tough questions and leveraging internal champions. Cremen also reveals how sales professionals can effectively compare their cost justifications against competing initiatives. The conversation highlights the need for strategic language that clearly articulates value, crucial for navigating financial discussions and securing deals.

11 snips
Jul 17, 2025 • 1h 9min
The Role of Emotional Intelligence and Authentic Leadership in B2B Sales with John True
John True, General Partner at Cultivation Capital and an Operating Executive at Insight Partners, dives into the critical role of emotional intelligence in B2B sales. He emphasizes the importance of active listening, self-awareness, and authentic curiosity to foster deeper client relationships. The discussion also touches on the challenges posed by digital interactions, the need for vulnerability in leadership, and the evolving landscape of AI in sales. True shares valuable insights on navigating career paths and the balance between science and art in effective sales leadership.

7 snips
Jul 13, 2025 • 6min
Finding the Right Role
Discover networking strategies that go beyond traditional job hunting techniques. Learn about the importance of energy management and how understanding what energizes you can change your job search. Find out why a lower title at a more reputable company can lead to better long-term growth. Marcy shares insights on the power of mindset in career transitions and stresses the need to differentiate between opportunities and positions. Tune in for practical tips to align your career with your values!

10 snips
Jul 10, 2025 • 1h 1min
Achieving Excellence in Leadership with Kara Gilbert
Kara Gilbert, an executive coach with a rich background in Fortune 500 companies and high-growth startups, discusses the nuances of leadership. She highlights the importance of aligning personal values with professional goals and the transformative power of feedback. Kara emphasizes empathetic listening and self-reflection as key tools for leaders. She also addresses challenges faced by first-time managers and shares insights on balance between personal well-being and professional responsibilities, urging leaders to embrace vulnerability and accountability for growth.

7 snips
Jul 6, 2025 • 7min
Adaptability and Coachability
Adaptability is a vital strength in today's fast-changing job market, yet many view it as a weakness. The discussion emphasizes the evolving perception of career mobility, where job-hopping is now common. Trust issues can hinder coaching, as some fear revealing their knowledge gaps. There's a strong link between being coachable and having the courage to embrace feedback, which can unlock potential. Curiosity is also highlighted as a crucial driver for personal and professional growth.

13 snips
Jul 3, 2025 • 60min
Developing a Performance Mindset in B2B Sales with Joe Eskenazi
Joe Eskenazi, Chief Revenue Officer at Kong, dives into the crucial shift from a knowledge mindset to a performance mindset in B2B sales. He emphasizes goal-oriented strategies like role-playing and navigating objections to enhance sales effectiveness. Joe shares personal anecdotes on the power of intuition in sales conversations and the importance of genuine engagement with clients. He also discusses fostering a high-performance culture at Kong, leveraging AI for API management, and the balance between collaboration and individual empowerment.

5 snips
Jun 29, 2025 • 8min
Scaling and Hiring with George Mogannam
George Mogannam discusses the critical gaps that hinder scalable growth in organizations. He highlights the importance of ideal hiring profiles and robust onboarding processes for effective recruiting. The podcast reveals the hidden costs of remote culture, noting that in-person connections foster better team cohesion and lower turnover. Additionally, George emphasizes the need for internal alignment, as miscommunication can stall hiring efforts. The role of sales kickoffs goes beyond training; they drive crucial peer interactions that enhance performance.

27 snips
Jun 26, 2025 • 1h 4min
Mastering Sales Leadership with Eric Erston
Eric Erston, the CRO of RegScale with a wealth of experience from companies like Rapid7 and Dynatrace, shares insightful strategies for cultivating top-performing sales teams. He discusses the significance of clear goals and effective time management, emphasizing the importance of understanding customer personas. Eric highlights the power of vulnerability in leadership, advocating for a culture of openness and continuous learning. He also addresses the challenges of remote work in sales and the necessity of adapting strategies to meet evolving market demands.

5 snips
Jun 22, 2025 • 8min
Make the Number with Matt Maloney
Dive into the world of sales leadership as Matt Maloney shares pivotal lessons for hitting sales targets. Discover why focusing on a few key use cases can lead to greater success than spreading resources too thin. Explore the importance of aligning sales strategies with the product’s true market fit and the dangers of misclassifying team roles. With insights on collaborating with technical founders and the significance of knowing your ideal customer profile, this discussion is a treasure trove for sales leaders and founders.

13 snips
Jun 19, 2025 • 54min
AI-Driven Sales Innovation with Bobby Morrison
Bobby Morrison, Chief Revenue Officer at Shopify and veteran sales leader, discusses the transformative impact of AI on sales strategies. He reveals Shopify's innovative pod-based approach that blends sales, customer success, and engineering teams. Bobby emphasizes the importance of industry knowledge and shares insights on how AI streamlines workflows and enhances client engagement. He also reflects on navigating organizational changes through the Chaos Monkey initiative, promoting adaptability in sales culture and the need for meaningful customer interactions.