Revenue Builders
From Deals to Recruiting: Owning the Pipeline with Chris Vik
Apr 6, 2025
Chris Vik, the Chief Revenue Officer at Leapwork, shares his insights on the dynamic world of pipeline generation in sales and recruiting. He debunks the myth that pipeline generation is dead, stressing the importance of leaders being actively involved with their teams. Chris emphasizes that recruiting should be a hands-on effort, advocating for leaders to build high-performing teams rather than outsourcing the process. Tune in to learn strategies for inspiring talent engagement even for lesser-known companies and the value of leading by example.
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Quick takeaways
- Active pipeline generation remains vital, requiring leaders to regularly inspire, engage, and support their teams to drive success.
- Recruiting should be a collaborative effort among leaders at all levels, emphasizing the organization's strengths to attract top talent.
Deep dives
The Importance of Pipeline Generation
Pipeline generation is essential for building a successful sales team, and it requires significant effort and commitment from leaders. Effective pipeline generation involves not just creating opportunities but also consistently inspecting and inspiring team members. Leaders must be actively involved, exemplifying the behaviors they want to see in their teams, even if it means facing challenges and failures together. This hands-on approach helps leaders support their reps in navigating complex scenarios and ultimately fosters a culture of accountability and perseverance.
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