Revenue Builders

Training Your Teams for Complex Enterprise Sales with Frederik Maris

34 snips
Mar 27, 2025
Frederik Maris, Chief Revenue Officer at Atoss Software SE, brings a wealth of B2B sales leadership experience. He discusses the importance of recruiting sales talent with qualities like intelligence, character, and coachability. Frederik emphasizes the need for a strong discovery process to deeply understand client challenges. He also highlights the crucial role of first-line managers in fostering continuous learning and accountability within teams, coupled with the power of self-awareness in driving sales success.
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ADVICE

Qualify Everything

  • Qualify everything, from deals and recruits to customers and your own company.
  • Constantly evaluate if your actions align with your long-term goals.
ADVICE

Conscious Competence

  • Strive for conscious competence by understanding why you know things and their importance.
  • Don't just rely on intuition; know the reasoning behind your actions.
INSIGHT

Pain and Champions

  • Successful sales start with understanding the customer's pain and identifying a potential champion.
  • Focus on personal wins, fears, and pains to effectively build champions.
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