
InTouch with Terri
Terri Ross Is The Aesthetic Industry’s Premier Sales Training Expert
Strategic Growth Consultant, Author, and International Speaker
Latest episodes

Oct 20, 2021 • 40min
MedSpa vs. Plastic Surgery Data and the Benchmarks you MUST Know
Listen to the end of the episode to learn how you can save 10% off of your first year with APX! Join Terri Ross as she sits down with APX Co-CEO Izhak Musli for part two from their previous episode all about Medspa Data vs. Plastic Surgeon Data. Due to the extreme popularity of their last episode, they sat down to keep the discussion rolling by diving even deeper into the benchmarks you NEED to know. In this episode you will learn: The fundamental difference in the business model of medspa vs plastic surgery What are the Core KPIs to know in relation to Revenue? What are the Core KPIs to know in relation to Expenses? What are the Core KPIs to know in relation to Earnings and Balance Sheet? What are some MEDSPA SPECIFIC KPI’s… and why? What are some Plastic Surgery KPI’s… and why? What is a growth goal… and does it apply to both business types? If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo. Make sure to like, share and leave a comment about what YOU would like to learn more about. Contact Terri Ross mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media www.bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos www.bit.ly/InBoundFilms www.bit.ly/AestheticVideos

Oct 6, 2021 • 18min
5 Steps to Never Missing a Lead
Terri Ross dives deep into the 5 key steps to never missing a lead. Whether it’s a phone call, an email in your inbox or a consultation request through your website, your next steps are critical. Join Terri as she walks through the crucial nurturing process to convert that inquiry, into a long-term patient in your practice. Sales is the lifeblood of nay successful business. To learn more about our sales training in our APX Platform, please visit https://www.apxplatform.com. Contact Terri Ross mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media www.bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos www.bit.ly/InBoundFilms www.bit.ly/AestheticVideos

Sep 22, 2021 • 25min
The First Step to Patient Conversion is Education
Join Terri Ross as she sits down with Nick Magruder, Co-Founder and CEO of FriendMedia, Inc., a technology start-up founded in the Silicone Valley that is changing the way aesthetic brands and their providers are able to connect with consumers at the point of care. Nick and Terri get down and dirty on how FriendMedia and APX mutually benefit one another and bring added value to every aesthetic practice. Why...? Consumers are now able to receive the latest industry information on treatments and services, but the question is… is your team able to convert them? Sales is the lifeblood of nay successful business. To learn more about our sales training in our APX Platform, please visit https://www.apxplatform.com. Contact Terri Ross mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos bit.ly/InBoundFilms bit.ly/AestheticVideos

Sep 9, 2021 • 40min
Becoming the Leader of Your Company Culture
Terri Ross is joined by entrepreneur, friend, and long time client Dr. Yolanda Mangrum to discuss the importance of leadership and company culture. Tune in to learn… How to build and maintain a strong and positive company culture Leaders are not born they are cultivated, how to do that How communication and emotional intelligence plays a pivotal part in company culture. Culture and expectations = success and happy partners Contact Dr. Yolanda Mangrum: 707-478-6394 YolandaMangrum@fortunemgmt.com https://www.fortunemgmt.com/index.cfm?Page=Yolanda-Mangrum Webinar - The Importance that CULTURE plays in your practice Register for this upcoming LIVE webinar by APX http://learn.apxplatform.com/webinar-register-dr-yolanda-mangrum The missing link to profitability for aesthetic practices: https://www.apxplatform.com Contact Terri Ross mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos bit.ly/InBoundFilms bit.ly/AestheticVideos www.instagram.com/inbounddigitalmedia/ tim@inboundfilms.com 310-844-1983

Aug 27, 2021 • 20min
The Key to Success is in the Sale
Join Terri in the solo episode of InTouch with Terri as she dives deep into the importance of sales, and how “selling” moreover education is truly the lifeblood of any successful business. Tune in to learn what it takes to move, inspire, and motivate others to reach their goals and beyond! Make sure to like, share and leave a comment about what YOU would like to learn more about. Contact Terri Ross terrirossconsulting.com mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos bit.ly/InBoundFilms bit.ly/AestheticVideos www.instagram.com/inbounddigitalmedia/ tim@inboundfilms.com 310-844-1983

Aug 11, 2021 • 31min
Managing Data in Medical Spas vs. Plastic Surgery Practices
Join Terri Ross and long time industry friend, colleague and expert when it comes to analytics and KPI’s - Izhak Musli. In this episode you will learn the importance and differences of measuring data for Medical Spas vs. Plastic Surgery Practices, including: The fundamental difference in the business model of medspa vs plastic surgery Critical KPIs that should be monitored for Plastic surgery and MedSpa How should Plastic surgery practices that also have a medical spa analyze their numbers And more... If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo. Make sure to like, share and leave a comment about what YOU would like to learn more about. Contact Terri Ross terrirossconsulting.com mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos bit.ly/InBoundFilms bit.ly/AestheticVideos www.instagram.com/inbounddigitalmedia/ tim@inboundfilms.com 310-844-1983

Jul 29, 2021 • 23min
Perfecting the Art of Practice Management
Terri Ross welcomes the newest members of the APX team, Director of Client Success, Dana Hatch. Dana has 14 years of experience in medical aesthetic space, has run 4 diamond resort properties, large and high end medical spas, and was the area manager and trainer for one of the largest medical aesthetic organizations in the country. Terri and Dana discuss perfecting the art of practice management, what characteristics are important to lookout for in hiring a practice manager, creating success through positive company culture, and more! If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo. Make sure to like, share and leave a comment about what YOU would like to learn more about. Contact Terri Ross terrirossconsulting.com mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos bit.ly/InBoundFilms bit.ly/AestheticVideos www.instagram.com/inbounddigitalmedia/ tim@inboundfilms.com 310-844-1983

Jul 14, 2021 • 32min
How To Use Video To Grow Your Practice
Join Terri Ross as she is joined by long time friend, Media Expert, Entrepreneur, and International Speaker Keri Murphy. Keri is the Founder and CEO of Inspired Living, helping business owners and entrepreneurs to become confident on camera, master your message, be more visible, and convert more clients. Terri and Keri take a dive deep into the importance of investing in your practice, the importance of video marketing, and how mastering your unique message will make your practice soar! Visit Inspired Living TV If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo. Make sure to like, share and leave a comment about what YOU would like to learn more about. Contact Terri Ross terrirossconsulting.com mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos bit.ly/InBoundFilms bit.ly/AestheticVideos www.instagram.com/inbounddigitalmedia/ tim@inboundfilms.com 310-844-1983

Jul 5, 2021 • 22min
What it Takes to SLAY in the Aesthetic Space
Join Terri Ross as she kicks off Season 4 with InTouch with Terri, a power-packed podcast for the Medical Aesthetic Industry, providing valuable insights and best practices for medical aesthetic practices. Terri kicks off season 4 with key statistics that every medical aesthetic practice needs to know in order to be successful and profitable. If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo. Make sure to like, share and leave a comment about what YOU would like to learn more about. Contact Terri Ross terrirossconsulting.com mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos bit.ly/InBoundFilms bit.ly/AestheticVideos www.instagram.com/inbounddigitalmedia/ tim@inboundfilms.com 310-844-1983

May 12, 2021 • 44min
Prioritizing Your Marketing Efforts for Optimal ROI
Join Terri Ross as she speaks with friends and marketing experts Max Baybak and Erica Crawford, Co-Founder and Chief Revenue Officer of Influx Marketing. With over 20+ years of combined experience in Marketing and PR, they lead the Influx team, who specialize in custom web design and comprehensive digital marketing serving private medical practices both a compelling visual brand and a strategically managed digital presence. Listen in to learn… As a new practice or medspa, where are the best places to focus your marketing budget early on. At what point as your practice scales should owners look to branch out to other marketing channels What marketing initiatives should practices do in-house, vs. outsource to an agency. And so much more… Make sure to check out Influx Marketing at www.influxmarketing.com. If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo HERE. Make sure to like, share and leave a comment about what YOU would like to learn more about.