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InTouch with Terri

Latest episodes

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Mar 16, 2022 • 31min

Setting Your Practice Apart with a High Performing Website

Terri Ross is joined by the new president of Influx Marketing, Erica Crawford, to dissect the do’s and dont's when it comes to your aesthetic practice’s website.   Erica explains the following: The top 5 components that make a not just a good website, but a great one How many leads should someone expect from working with a high-end marketing company The importance and correlation between training and marketing? And more! Contact Influx Marketing: https://www.influxmarketing.com If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.  If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.
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Mar 1, 2022 • 33min

Making $1M in Months in your New Aesthetic Practice with Dr. Amanda Satterwhite

Join Terri Ross as she sits down with Dr. Amanda Satterwhite discussing her journey into the aesthetics space, and how her strategic game plan has brought her nearly $1M in just a few months from opening. In this episode you will learn: - What have some of your challenges been and how did you overcome them? - The biggest lessons in learning what it takes to run a successful aesthetics practice that   everyone can benefit from? - The journey of making the move from one medical profession industry, to another. - What advice would you give the audience if they have a practice and want to scale, are struggling, or even just starting to help them get further faster? - And more! If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.  If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.
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Feb 9, 2022 • 21min

The Value of Mentorship in Running A Successful Business

Join Terri Ross in this thought-provoking episode all about team mentoring in the aesthetic space.   In a report from the Association for Talent Developments, companies that offer mentorship programs increase employee engagement and increase retention rates by 50%.   Terri discusses the "ins and out’s" of developing a mentorship in your practice including… The 3 different ways you can set up a mentorship arrangement How mentorship benefits on only team members but also team leaders The steps to creating a mentorship program And much more! If you are ready to create change and want to learn more about APX, please visit https://apxplatform.com to schedule a discovery call.
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Feb 4, 2022 • 36min

Lessons Learned in Running a Successful Medical Spa

Join Terri Ross in this heartfelt episode with APX member, dear friend, and COO and practice manager of Advance Image Med Spa and Elite Wellness Center, Karen Janitell. Karen’s shares her remarkable journey from fortune 500 executive to cancer survival, to aesthetic medicine professional, and all the ups and downs along the way.   Listen to learn… Karen’s take on how managing a practice different than working in corporate? The 3 biggest lessons in learning what it takes to run an successful aesthetics practice that everyone can benefit from? How implementing the APX Platform positively impacted Karen’s practice? What advice would Karen would give the audience if they have a practice and want to scale, are struggling or even just starting to help them get further faster? And more! If you found this episode valuable, please share this with a friend or colleague that would benefit from listening.  If you are ready to create change and want to learn more about APX, please visit apxplatform.com to schedule a discovery call.
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Jan 21, 2022 • 15min

The Value of a Forecast and Setting Goals in 2022

We are thrilled to kick off 2022, with Season 5 of the In Touch With Terri Podcast.    Join Terri Ross in this powerful episode going beyond our limiting beliefs that good is acceptable, and move into the unlimited curiosity of possibilities, with a focus in forecasting for 2022, pafrticularlly bringing it back to basics. Tune in to learn: What a forecast is Why forecasting is so important What information you need Other factors that play into forecasting and more!  If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo.   To learn more about forecasting, and how to get started, check out our blog All About Forecasting.Make sure to like, share and leave a comment about what YOU would like to learn more about.   blog.apxplatform.com Importance of Forecasting Using Last Year's Data (and why it matters) Ideally the time to forecast is prior to the start of the new year; however, if you have not done so yet, it is not too late!
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Dec 2, 2021 • 19min

Looking Back at 2021

Join Terri Ross in this raw and candid episode as she wraps up Season 4 of InTouch with Terri by reflecting back on the whirlwind that was 2021, Terri dives into trials, tribulations, and triumph of the year, highlighting the top 7 and how she’s using them to set the path for 2022!   If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo. Make sure to like, share and leave a comment about what YOU would like to learn more about.   Contact Terri Ross mitch@terriross.com terri@terriross.com Follow Terri Ross  www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media  www.bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos  www.bit.ly/InBoundFilms www.bit.ly/AestheticVideos  
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Nov 16, 2021 • 53min

Why Aesthetic Practices Convert Less Leads Than They Should

Tune into this exciting new episode of InTouch with Terri as Terri Ross is joined by Charlie Winn, CRO of LIINE, the AI-Powered call tracking platform that simplifies and improves how healthcare practices acquire new patients.   In this episode Terri and Charlie discuss: The most common reasons new leads do not schedule the initial consultation? In your opinion and after reviewing your analytics and listening to calls, what % of the time do you feel the calls are good, and what % could use training What type of experience do you feel one needs to excel at the front desk roll to be able to successfully manage and convert leads effectively? How should someone answer questions about pricing over the phone? What data you should  be measuring to assess the performance of your patient acquisition funnel? Should you incentive your front desk staff to care about converting more leads? If so, why isn’t it part of their responsibility? If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo. Make sure to like, share and leave a comment about what YOU would like to learn more about.   Contact Terri Ross mitch@terriross.com terri@terriross.com Follow Terri Ross  www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media  www.bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos  www.bit.ly/InBoundFilms www.bit.ly/AestheticVideos  
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Nov 4, 2021 • 23min

How to Create Goals and Why They Matter

Join Terri Ross in this power packed episode as she takes on one of her most in-demand topics, GOALS.  With the new year right around the corner, it’s the perfect time to sit down and create your goals for the upcoming year, but where do you start? The importance of setting goals for yourself, your team, and your practice. How to create goals, based on information you already have How to communicate your goals to your team The key to sticking to your goal, and achieving it And so much more... If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo. Make sure to like, share and leave a comment about what YOU would like to learn more about.   Contact Terri Ross mitch@terriross.com terri@terriross.com Follow Terri Ross  www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media  www.bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos  www.bit.ly/InBoundFilms www.bit.ly/AestheticVideos  
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Oct 20, 2021 • 40min

MedSpa vs. Plastic Surgery Data and the Benchmarks you MUST Know

Listen to the end of the episode to learn how you can save 10% off of your first year with APX!   Join Terri Ross as she sits down with APX Co-CEO Izhak Musli for part two from their previous episode all about Medspa Data vs. Plastic Surgeon Data. Due to the extreme popularity of their last episode, they sat down to keep the discussion rolling by diving even deeper into the benchmarks you NEED to know. In this episode you will learn: The fundamental difference in the business model of medspa vs plastic surgery  What are the Core KPIs to know in relation to Revenue? What are the Core KPIs to know in relation to Expenses? What are the Core KPIs to know in relation to Earnings and Balance Sheet? What are some MEDSPA SPECIFIC KPI’s… and why? What are some Plastic Surgery KPI’s… and why? What is a growth goal… and does it apply to both business types? If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo. Make sure to like, share and leave a comment about what YOU would like to learn more about.   Contact Terri Ross mitch@terriross.com terri@terriross.com Follow Terri Ross  www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media  www.bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos  www.bit.ly/InBoundFilms www.bit.ly/AestheticVideos  
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Oct 6, 2021 • 18min

5 Steps to Never Missing a Lead

Terri Ross dives deep into the 5 key steps to never missing a lead. Whether it’s a phone call, an email in your inbox or a consultation request through your website, your next steps are critical. Join Terri as she walks through the crucial nurturing process to convert that inquiry, into a long-term patient in your practice. Sales is the lifeblood of nay successful business. To learn more about our sales training in our APX Platform, please visit https://www.apxplatform.com. Contact Terri Ross mitch@terriross.com terri@terriross.com Follow Terri Ross  www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media  www.bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos  www.bit.ly/InBoundFilms www.bit.ly/AestheticVideos  

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