InTouch with Terri

MedSpa vs. Plastic Surgery Data and the Benchmarks you MUST Know

Oct 20, 2021
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ADVICE

Pair Data With Training To Act On KPIs

  • Combine data analytics (Apex) with hands-on practice training to act on insights.
  • Use dashboards plus coaching so teams know what to change and how to coach to those KPIs.
INSIGHT

Business Model Drives Different Benchmarks

  • Med spas and plastic surgery practices share customers but operate as fundamentally different business models.
  • Profit margins and scalability (many non-surgeon providers) drive medspa growth while surgery retains far higher per-procedure margins.
ADVICE

Break Revenue Into Actionable Buckets

  • Track total revenue over time and compare year-over-year, quarter-over-quarter, and month-over-month.
  • Break revenue down by provider, service category, lead source, hour, and retail to identify where to grow.
Get the Snipd Podcast app to discover more snips from this episode
Get the app