InTouch with Terri

Join Terri Ross and long time industry friend, colleague and expert when it comes to analytics and KPI's - Izhak Musli. In this episode you will learn the importance and differences of measuring data for Medical Spas vs. Plastic Surgery Practices, including: The fundamental difference in the business model of medspa vs plastic surgery Critical KPIs that should be monitored for Plastic surgery and MedSpa How should Plastic surgery practices that also have a medical spa analyze their numbers And more... If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo. Make sure to like, share and leave a comment about what YOU would like to learn more about. Contact Terri Ross terrirossconsulting.com mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos bit.ly/InBoundFilms bit.ly/AestheticVideos www.instagram.com/inbounddigitalmedia/ tim@inboundfilms.com 310-844-1983

Terri Ross welcomes the newest members of the APX team, Director of Client Success, Dana Hatch. Dana has 14 years of experience in medical aesthetic space, has run 4 diamond resort properties, large and high end medical spas, and was the area manager and trainer for one of the largest medical aesthetic organizations in the country. Terri and Dana discuss perfecting the art of practice management, what characteristics are important to lookout for in hiring a practice manager, creating success through positive company culture, and more! If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo. Make sure to like, share and leave a comment about what YOU would like to learn more about. Contact Terri Ross terrirossconsulting.com mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos bit.ly/InBoundFilms bit.ly/AestheticVideos www.instagram.com/inbounddigitalmedia/ tim@inboundfilms.com 310-844-1983

Join Terri Ross as she is joined by long time friend, Media Expert, Entrepreneur, and International Speaker Keri Murphy. Keri is the Founder and CEO of Inspired Living, helping business owners and entrepreneurs to become confident on camera, master your message, be more visible, and convert more clients. Terri and Keri take a dive deep into the importance of investing in your practice, the importance of video marketing, and how mastering your unique message will make your practice soar! Visit Inspired Living TV If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo. Make sure to like, share and leave a comment about what YOU would like to learn more about. Contact Terri Ross terrirossconsulting.com mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos bit.ly/InBoundFilms bit.ly/AestheticVideos www.instagram.com/inbounddigitalmedia/ tim@inboundfilms.com 310-844-1983

Join Terri Ross as she kicks off Season 4 with InTouch with Terri, a power-packed podcast for the Medical Aesthetic Industry, providing valuable insights and best practices for medical aesthetic practices. Terri kicks off season 4 with key statistics that every medical aesthetic practice needs to know in order to be successful and profitable. If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo. Make sure to like, share and leave a comment about what YOU would like to learn more about. Contact Terri Ross terrirossconsulting.com mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos bit.ly/InBoundFilms bit.ly/AestheticVideos www.instagram.com/inbounddigitalmedia/ tim@inboundfilms.com 310-844-1983

Join Terri Ross as she speaks with friends and marketing experts Max Baybak and Erica Crawford, Co-Founder and Chief Revenue Officer of Influx Marketing. With over 20+ years of combined experience in Marketing and PR, they lead the Influx team, who specialize in custom web design and comprehensive digital marketing serving private medical practices both a compelling visual brand and a strategically managed digital presence. Listen in to learn… As a new practice or medspa, where are the best places to focus your marketing budget early on. At what point as your practice scales should owners look to branch out to other marketing channels What marketing initiatives should practices do in-house, vs. outsource to an agency. And so much more… Make sure to check out Influx Marketing at www.influxmarketing.com. If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com or book a demo HERE. Make sure to like, share and leave a comment about what YOU would like to learn more about.

Join Terri Ross as she is hosting a very special guest, friend and world renowned Plastic Surgeon, Dr. Heather Furnas. Dr. Furnas is a clinical associate professor at Stanford and co-editor of The Business of Plastic Surgery. She has chaired several conferences, committees, and plastic surgery societies and has published practice management articles in peer-reviewed journals. She is also the founder, along with Dr. Paco Canales, of Plastic Surgery Associates and Allegro Medical spa in Santa Rosa, CA. Terri and Dr. Furnas speak on a topic that can't be ignored: DATA. What data to look at in managing your practice How to use your data to make informed decisions that can create exponential growth? The importance of being involved in your practice, working "ON" the business not just "IN" the business. If you enjoyed this episode, and are ready to create change and want to learn more about APX, please visit www.apxplatform.com Make sure to like, share and leave a comment about what YOU would like to learn more about world renowned Plastic Surgeon, Dr. Heather Furnas: https://enhanceyourimage.com/sonoma/ Contact Terri Ross terrirossconsulting.com mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos bit.ly/InBoundFilms bit.ly/AestheticVideos www.instagram.com/inbounddigitalmedia/ tim@inboundfilms.com 310-844-1983

Join Terri Ross, expert Practice Management Consultant, Founder and CEO, APX by Terri Ross and Terri Ross Consulting this week as she speaks candidly and openly about the necessary steps to take to bring your practice from average, to next level. There is nothing average about success, and you can't get to the top while keeping habits at the bottom. From increasing revenue, staff productivity, and overall profitability she's heard it all, and give you best practices that have proven to grow practices $1M+. APX by Terri Ross https://www.apxplatform.com Contact Terri Ross terrirossconsulting.com mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos bit.ly/InBoundFilms bit.ly/AestheticVideos www.instagram.com/inbounddigitalmedia/ tim@inboundfilms.com 310-844-1983 APX by Terri Ross https://www.apxplatform.com Contact Terri Ross terrirossconsulting.com mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos bit.ly/InBoundFilms bit.ly/AestheticVideos www.instagram.com/inbounddigitalmedia/ tim@inboundfilms.com 310-844-1983

Join Terri Ross, expert Practice Management Consultant, Founder and CEO, APX by Terri Ross and Terri Ross Consulting this week as she sits down with her close friend, Jake Mellman, the founder of WebUpgrade. WebUpgrade is a team of marketing engineers who use a data driven approach to website building and SEO. Terri is especially excited to have Jake on InTouch with Terri as he and his team are the ones who built out all the features and backend of Terri's new APX Platform. Listen in as Terri and Jake talk all about what SEO really is and why it matters, trends for the future, and what it can do for your website. https://webupgrade.com APX by Terri Ross https://www.apxplatform.com Contact Terri Ross terrirossconsulting.com mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos bit.ly/InBoundFilms bit.ly/AestheticVideos www.instagram.com/inbounddigitalmedia/ tim@inboundfilms.com 310-844-1983

Terri Ross, who is an Expert Practice Management Consultant, Founder and CEO, APX by Terri Ross and Terri Ross Consulting is joined by long time friend, brilliant analyst and consultant, and beloved member of the APX by Terri Ross team, Robbi Grayson. Terri Ross and Robbi Grayson celebrate Robbi's 1 year anniversary with a candid conversion about their experience in the industry, how Robbi started and owned one of the first day spa's, and sold it to private equity. They also discuss the industry challenges most practices face, which led them to write and develop the Financial Foundations course highlighting the 3 key steps you need to know and how to make your numbers work for you.All of this content and more can be found in their new Business Intelligence Platform, APX. To learn more visit www.apxplatform.com Contact Terri Ross mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos bit.ly/InBoundFilms bit.ly/AestheticVideos www.instagram.com/inbounddigitalmedia/ tim@inboundfilms.com 310-844-1983

Join Terri in the newest episode of InTouch with Terri: Garbage In, Garbage Out: How to Ensure Your Aesthetic Practice's Financial Data is Accurate. Terri is joined by the brilliant Izhak Musli, current Chief Revenue Officer of Symplast. Izhak has over 15 years in leadership and management experience across multiple industries, including SaaS, and has worked with aesthetic practices since 2015, developing two software solutions companies, AtlasKPI and MedicalPRM, which have since been acquired. Terri and Izhak speak on the reason why having accurate data is so critical in the growth, efficiency and profitability of an aesthetic practice and the common reasons why practices are NOT able to continually input or provide accurate data. Additionally, they speak on how Symplast is able to simplify and automate the input of "accurate" data, and how Terri's new APX platform is an innovative solution that is very different from a practices current software or EMR and how and why they work together to give you what you need to make informed decisions that will move the needle. Terri invites you to learn more at her FREE educational webinar, MONEY = TIME: How Aesthetic Practices are Recouping Lost Revenue by Tracking their 'Revenue Per Hour', on Wednesday, March 3rd at 3pm EST / Noon PST. Register HERE! To learn more about Symplast, and see how it can be the best fit for your aesthetic practice, book a demo HERE! APX by Terri Ross https://www.apxplatform.com Contact Terri Ross terrirossconsulting.com mitch@terriross.com terri@terriross.com Follow Terri Ross www.youtube.com/channel/UCxOkt_vcZd4lXKwcGbgMYaQ www.facebook.com/terrirossconsulting/ www.instagram.com/terrirossconsulting/ www.linkedin.com/in/terriross/ twitter.com/terrirossmb Need Website and Marketing Videos? Contact InBound Digital Media bit.ly/InBoundDigitalMedia InBound Films Aesthetic Marketing Videos bit.ly/InBoundFilms bit.ly/AestheticVideos www.instagram.com/inbounddigitalmedia/ tim@inboundfilms.com 310-844-1983