Hey {First Name}, An Insider's Guide to Outbound Sales

The reason I reached out to my next guest is because what he’s doing now is where I believe the future of outbound sales and marketing is headed. What I’m referring to specifically is community building, conversational selling, and micro products. I’m seeing a shift in the market from large online platforms to smaller, niche communities. Facebook groups, Slack channels, Discord servers, Etc. I’m also seeing a shift towards messaging apps like Facebook Messenger, Telegram, WhatsApp, and even good old fashioned text messaging. More sales opportunities and conversations are being found and happening in these communities and on these apps. B2B Enterprises simply can’t ignore this shift that is happening. Which brings us to today. In this interview we’ll take a look at how this serial founder is using community building and conversational selling to create and sell micro SaaS products to rabid customers. Todd Larsen is the owner of a growing portfolio of Micro SaaS companies. He has a systematic approach to researching niche audiences, catering SaaS products directly to their needs, and rapidly releasing a product to generate immediate sales. Some of his products include getfliptool.com, subself.io, and salesandsoftware.com Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Typically my guests discuss using cold outreach for direct selling. They’re starting a sales conversation with a potential customer using email, LinkedIn, direct mail, etc. Well, my guest is using an approach that’s allowing her to tap into large audiences with much less effort than it would take to have sales calls with every potential customer. She’s even leveraging the authority and credibility of others to attract more customers to her brand while making sure that everyone wins in the process. If you’re looking for the fastest way to build up your customer base without spending hours on sales calls, make sure you listen to the very end of this episode. Natalie Luneva is a Growth & Team Performance Coach for Bootstrapped SaaS founders at NatalieLuneva.com. She’s on a mission to help SaaS founders get unstuck, clarify marketing priorities, and grow high performing SaaS teams. Free strategy call with Natalie on how to create your own virtual summit: http://natalieluneva.com/done-for-you-online-summit Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

My guest in today’s episode is using a combination of LinkedIn, Video Sales Letters, and Email to generate new sales meetings and opportunities What’s really interesting about my guest’s approach is that he has an engineering background and he’s used that skillset to create his outbound sales framework He calls this framework “Outbound Engineering” and he routinely uses it to rake In 30+ Demos/Month in 90 Days or Less with 0 SDRs If you want a systematic approach to booking meetings at scale, you’ll want to tune into this entire episode. Joe Petruzzi is the CEO & Principal of the Waylan Consulting Group, a group of Outbound Engineers who design and run potent, visceral outbound cadences and funnels that get you demos on your calendar, customers on your platform and MRR in the bank, period. Outbound Engineering Doc: https://docs.google.com/document/d/1A1_olOnKe42cDM_cakEgu8Jj8Yc4kzrbW_csBkZ0Mac/edit Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

My guest in this episode is using a 5 step email sequence that’s generating 82% open rates, 42% click through rates, and 73% reply rates. We’ll discuss how he builds lists, the copy he uses for his email sequences, and how he leverages personalized landing pages to boost click-through and reply rates. We’ll also learn about a tool you can use to build massive lists of local businesses. You’ll want to stay tuned to the very end on this one. Christian Duval is the founder of Littoral, a sales and marketing automation agency. Eliminate manual, recurring, and tedious tasks that take time away from your sales & marketing teams and grow your business. Increase your sales, offer 24/7 support, and strengthen your brand image. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

What you’re about to listen to is a recording of a consultation that did with the founder of a SaaS company. He wanted help building a cold call script and reaching out to prospective customers. In this call I ask him questions about his ideal customer and the transformation his product provides to that customer, next I use that information to draft a cold call script, finally we take turns making some calls and you get to see how the script works live in the field.  This is a long episode so I’ve put time stamps in the description box that note when we switch from research, to script building, to cold calling for easy reference. Also, we did a screen share for this consultation. I’ll include a link to the video as well. You’re going to get a lot out of the episode, including how to build a cold call script from scratch. Stay tuned to the very end. 02:10 - I ask questions to uncover pain points and determine the perceived/intrinsic value of the product 43:36 - We gather prospects to dial 50:10 - First dial and connected call Please note: this consultation was recorded in August of 2019 - Pre-COVID so my messaging now would be a little bit different. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

In this episode I speak with two co-founders who run a sales development agency for tech companies that have enterprise offerings and long sales cycles. These two take an extremely thoughtful approach and go incredibly deep into their breakdown of how they get the attention of higher level prospects in large organizations to get them on sales calls. If you enjoy detailed episodes, you’ll enjoy this interview because these two founders have one of the most detailed, thoughtful approaches to their sales process that I have ever seen. Raj and Sud are Co-Founders of InsightCraft. Insightcraft is a global sales as a service company. Both founders have been individual sales contributors for several businesses. With over 30 years of combined experience Raj and Sud know what it takes to drive revenue with direct B2B sales. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

This episode’s guest has created a reliable formula for generating warm leads on LinkedIn in several different industries. What I really like about his approach is that you can adapt it to any target market and use multiple data sources and Sales Navigator to accurately narrow down to your exact, ideal customer. This makes your sales messaging more powerful and effective. In this episode you’re going to learn how to identify your target market using LinkedIn as well as a simple messaging cadence to generate warm leads. Ves Georgiev is the Founder of Passion4Growth. Passion4Growth helps IT companies have more conversations with their ideal prospects using social selling strategies on LinkedIn. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

My guest in today’s episode is using a reverse sales funnel strategy to significantly improve his outbound prospecting results. We’ll discuss an initial campaign he ran using multiple channels including postal mail that got huge results as well as a winback campaign that he ran to bring back customers after COVID. We’ll even get to listen in on a follow up phone call to one of his prospects. You’ll want to stay tuned to the very end on this one. Patrick Spielmann is the Founder of Uptics. Uptick helps you Win Customers Faster. Effortlessly launch outbound sales campaigns, pack your deal pipeline, and drive top-line revenue with sales automation. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

If you like case studies about industries outside of the typical sales, marketing, and tech lead generation space, this episode is for you. During this interview my guest went over several examples of how he’s able to read the mind of his client’s prospects and get incredible results with cold email across a variety of different industries. He also used a very clever campaign to generate leads for himself which I know you’ll get a kick out of. Stay tuned to the end because this episode is full of valuable information that will help you generate leads immediately. Richard Mechaly is the Co-Founder of Provoke.Agency. Provoke Agency builds crisp websites, creative designs & social media campaigns that infuse your brand's digital story. Provoke partners with companies who want to make authentic connections with consumers to help make their lives easier -- one sale at a time. Provoke is here for those who believe robots don’t build relationships, people do. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

My guest in this episode has taken an interesting path in his cold outreach journey. He started out with classic, high-volume outreach going for the direct sale but has since shifted to lower volume outreach targeting specific people. I can guarantee his strategy is not what you think it is. Since making this shift, his results have exploded exponentially and he’s bringing in more leads than ever.  Johnathan Grzybowski is the CMO and Founder of Penji, an unlimited graphic design platform that allows you to get the graphic design support you need at a flat monthly rate. Penji creates products that allow people to do more. Whether it’s running a business, growing a startup, scaling an agency, or managing a marketing campaign, Penji makes it more efficient and more affordable. Want unlimited graphic design? Use code MorganW15 to get 15% off your first month with Penji. https://penji.co/ Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.