Hey {First Name}, An Insider's Guide to Outbound Sales

My next guest is using a cultural phenomenon to bring back prospects who have ghosted him and close 7-figure deals. When I saw what he was doing on Facebook I immediately reached out to him to bring him on the show. I’ve seen people use this particular strategy and tactic before but I haven’t seen someone executing at this level You’re going to want to stick around to the very end because my guest is going to provide actionable, tactical information that you can start using today, immediately...right now. Drewbie Wilson is the Vice President of Break Free Academy and an action taker with his finger on the pulse, who focuses on service, above all else, leading him to produce more than seven figures in revenues no matter what industry he worked. A servant first, operating with utmost integrity and humility, but not afraid to tell it like it is. Confidence and empathy are his superpowers. By going all-in on every area of life, he strives to inspire success-driven winners to become the most elite version of themselves. How does he do it? Living by the motto "Crush The Day Before It Crushes You!" Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

I really enjoyed interviewing my next guest and I bet you’ll like the interview too. The reason is my guest isn’t a lead generation professional. He owns a service business and created a simple process for generating leads with email. Everything from the sales process, to the targeting, to the setup, to the copy is extremely simple. See, I really love sharing what’s new and exciting in the world of cold outreach with you all but not everyone is an outbound sales nerd like me. If you’re a listener of my podcast, you may be someone who just wants to get in, learn just enough to be dangerous, implement immediately, and get results. If so, you’re really going to like this episode. Stick around until the end so you can understand the entire process and then give it a try for yourself. I’ll see you on the other side. Marc Bromhall is the Co-Founder of Contentellect, a content marketing agency that creates Blog content for SaaS & SME's. Through excellently researched and written content, they’ll take your blog from basic to brilliant. Improve your search rankings, become a thought leader, and nurture prospects down the funnel with great content. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email. Marc's company: https://www.contentellect.com

My guest in today’s episode is using personalized video on LinkedIn to find new customers for his LinkedIn lead generation agency. Video prospecting isn’t what you probably think it is. You don’t have to use cameras with special lenses, perfect three point lighting, or a green screen. In fact, my guest is using his cell phone to make a quick video in one take. The best part is he isn’t spending hours shooting videos. He’s been able to find the perfect balance between personalization and automation to send the same video to hundreds of prospects but have it be perceived as one-to-one contact. Prospecting on LinkedIn isn’t spamming if you do it the right way. In this episode you are going to learn the right way. Braden Wallake is the CEO of HyperSocial an agency that creates engaging, personable marketing campaigns that result in real, targeted leads and sales. Through social media, HyperSocial brings businesses and their ideal customers together for a return on investment that has their clients coming back to them every month with higher revenues and better close rates. BTW - during this episode my guest was traveling cross country so you may hear some ambient noise in the background. My editor has done his best to remove the noise so please excuse any background noise and listen to the very end to hear all the gems that my guest has to offer. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Imagine being brand new in a sales role - it’s your first day on the job. You sit at your desk and all you have is your phone, your computer, and a list of prospects to contact. How would you bring in new business? Where would you start? My guest in this episode will reveal how to do this and more - She’s a tech sales rep here in Chicago and she’s made a name for herself in the industry by being an extremely diligent, skilled, and fearless prospector. She’s not afraid to pick up the phone and reach out to prospects day after day to set new meetings and drive in new business. If you’re looking to drive in new business from scratch using the phone. Pay attention to this entire episode until the very end as my guest brings tons of value all throughout our conversation. Stay tuned. Alexine Mudawar is a Major Account Executive at Displayr. Displayr is an all-in-one statistical analysis and reporting tool designed for survey data. Analyze, visualize and share beautiful dashboards & interactive reports. Carrying 7+ years of SaaS sales experience, Alexine is backed by numerous President’s Club awards, quarterly high achievement recognitions, and a consistent track record of surpassing quota. Outside of her day-to-day sales role, she's an Adjunct Professor and teaches sales courses for Aspireship, Victory Lap, and Re:Work Training. Alexine is also a champion for diversity and inclusion in the workplace and has founded two women-focused Employee Resource Groups. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

One of the biggest factors of success in your cold outreach campaigns has nothing to do with what you write in your emails. It doesn’t even involve who’s on your prospect list. You see when you send someone a cold email, there are steps that the recipient goes through before they respond to you. These things can involve visiting your website, your LinkedIn, or even Googling your name or your company. When someone checks you out you want to make sure that they’re compelled to respond to you. You want the the thought in their head to be “this is exactly who or what I am looking for.” How do you set yourself up for success in the best possible way? My guest in this episode is going to tell us how to do that. By the end of this episode you’ll discover how to create email campaigns that generate 6 - 7 meetings a week. I’ll see you on the other side. Liam Redmond is the Founder of Optimize Outbound, a self-professed group of geeks who are obsessive over optimizing outbound sales processes with data-driven decision making. He’s also the Growth Manager at Clearbanc, the largest e-commerce investor in the world. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

David Hurley, Co-founder and CTO of Conversify, shares insights on the future of B2B lead generation emphasizing the importance of meaningful conversations. He discusses innovative outreach strategies on LinkedIn, highlighting methods to identify responsive prospects and craft engaging messages. David dives into successful case studies, including campaigns with Citibank, showcasing the impact of personalization and non-spammy communication. With real data and results, he demystifies how to effectively turn conversations into sales opportunities.

Do you know the fastest way to generate leads? There’s no shortage of software, templates, tools, personalization, hyper-personalization and hacks for cold outreach - but once you strip everything down to it’s core do you know the most efficient way to quickly generate leads. Getting bogged down in the tech can leave you stuck in analysis paralysis. So where do you start? What do you do? And most importantly how do you keep it simple? My guest today is Alex Gray - the co-founder of an agency that specializes in sales development for manufacturing tech companies. In this episode, you’ll learn how Alex creates outbound sales campaigns that don’t fail and how he got a meeting with SpaceX for his client. If you’re looking for a simple process to start generating B2B leads immediately for your business or day job, you’ll definitely want to tune in. By the end of this episode, you’ll know exactly how to quickly generate sales conversations and optimize underperforming campaigns. Make sure you listen to the entire episode. I’ll see you on the other side. By the end of this episode, you’ll know exactly how to do prospect research that makes your outreach stand out from the crowd, get noticed, and start generating sales conversations. You’re not going to want to miss this one. Stay tuned. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

We all know that it’s important to personalize your outreach to increase your reply rate and meeting book rate. That you should make your messaging relevant, personalized, and provide context for what’s going on in your prospect’s world. So - why don’t we personalize our messaging every time we reach out to a prospect? One word - Time...It takes time to research an individual, company, and industry. It takes time to put together a creative way for getting their attention. It takes time to elegantly connect your solution to their pain points so you can make working with you a no-brainer. Why should you spend your time creating the perfect message for someone who statistically won’t reply? How do you figure out where to start, how much time you should actually spend doing this, and how do you determine which information is actually important? My guest today is the Chief Revenue Officer of a sales development agency that specializes in researching accounts for sales organizations. During this episode, you’ll learn his exact methodology, the tools his teams uses, and his process for finding the right information about the right prospects as quickly as possible. If you’re looking for a way to get that one prospect’s attention who never responds, or you need a way to start getting responses and meetings in general (and quickly)....listen to this episode. By the end of this episode, you’ll know exactly how to do prospect research that makes your outreach stand out from the crowd, get noticed, and start generating sales conversations. You’re not going to want to miss this one. Stay tuned. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Lloyd Yip is the Founder of Attract & Scale. he helps online entrepreneurs selling high-ticket solutions and products scale from zero to multi-six figures in profit organically, in under a year. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

In this insightful discussion, Matthew Hunt, founder of Automation Wolf, shares his expertise on automating lead generation for B2B companies. He delves into the power of hyper-personalization in cold emailing, revealing his tested strategies that have achieved staggering open and reply rates. Matthew emphasizes relationship-building as key to successful outreach, even likening sales to dating. He highlights the importance of community in sharing outreach techniques and the value of nurturing long-term client relationships to truly scale sales.