Hey {First Name}, An Insider's Guide to Outbound Sales #074: Cold Email + Hyper-personalization: 4 step sequence, 82% open rate, 26% reply rate, 18% interested (Matthew Hunt)
Jul 27, 2020
In this insightful discussion, Matthew Hunt, founder of Automation Wolf, shares his expertise on automating lead generation for B2B companies. He delves into the power of hyper-personalization in cold emailing, revealing his tested strategies that have achieved staggering open and reply rates. Matthew emphasizes relationship-building as key to successful outreach, even likening sales to dating. He highlights the importance of community in sharing outreach techniques and the value of nurturing long-term client relationships to truly scale sales.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 2min
Supporting Agencies: Leveraging Time and Maximizing Results
01:54 • 2min
Exploring Coaching Programs and Case Studies
04:13 • 4min
Mastering Outreach Strategies for First-Time CEOs
07:53 • 21min
Strategies for Effective Cold Emailing and Personalization
28:50 • 3min
Mastering Cold Email Engagement
31:53 • 19min
Building Long-Term Relationships for Effective Lead Generation
50:40 • 3min