
#074: Cold Email + Hyper-personalization: 4 step sequence, 82% open rate, 26% reply rate, 18% interested (Matthew Hunt)
Hey {First Name}, An Insider's Guide to Outbound Sales
Building Long-Term Relationships for Effective Lead Generation
This chapter highlights the significance of a long-term lead generation strategy centered on nurturing meaningful relationships with prospects. It advocates for emphasizing quality in list-building and engagement, particularly through platforms like LinkedIn, to foster true brand advocates.
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