#074: Cold Email + Hyper-personalization: 4 step sequence, 82% open rate, 26% reply rate, 18% interested (Matthew Hunt)
Hey {First Name}, An Insider's Guide to Outbound Sales
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Mastering Outreach Strategies for First-Time CEOs
This chapter focuses on effective outreach strategies tailored for first-time CEOs in the marketing sector, emphasizing the use of tools like LinkedIn Sales Navigator and seamless.ai for building targeted prospect lists. Speakers discuss the importance of understanding client personas, manual verification of leads, and crafting personalized messages to enhance engagement rates. The chapter also covers the success metrics of a cold email campaign, providing insights into structuring outreach efforts that prioritize quality leads over quantity.
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