Matthew Hunt

In this insightful discussion, Matthew Hunt, founder of Automation Wolf, shares his expertise on automating lead generation for B2B companies. He delves into the power of hyper-personalization in cold emailing, revealing his tested strategies that have achieved staggering open and reply rates. Matthew emphasizes relationship-building as key to successful outreach, even likening sales to dating. He highlights the importance of community in sharing outreach techniques and the value of nurturing long-term client relationships to truly scale sales.