
Hey {First Name}, An Insider's Guide to Outbound Sales
Are you running outbound sales campaigns but not getting replies or meetings? Are you looking to get started with outbound sales and cold outreach but don’t know where to start? If so, you’re in the right place. Each week, B2B outbound sales expert Morgan Williams interviews SaaS founders, agency owners, and offers his own unique insight about proven cold outreach tactics that get replies and book meetings so you can quickly grow MRR without wasting time on things that don’t work: Learn cold email, LinkedIn and other social media, cold calling, and direct mail. Tune in and subscribe right now!
Latest episodes

Jul 20, 2020 • 39min
#073: LinkedIn: 10 warm leads/wk, 60% connect rate, 20% reply rate, 30% lead through rate (Adam Springer)
Adam Springer, founder of StartupSales.io, helps B2B startups engage and convert more prospects into paying clients by creating simple sales processes so they can grow and scale their companies. Adam is here to talk about specific results he and his clients have gotten using LinkedIn as an outbound sales channel. In this episode, we discuss how craft a LinkedIn message that gets responses, how to connect with prospects without coming off like a spammer, and a follow up cadence generates a predictable flow of leads.
Join a community of SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Jul 13, 2020 • 47min
#072: 5 meetings/wk, 60% open rate, 20% CTR, 12% reply rate, $70k - $500k deal size (Justin Stephens)
Justin Stephens is the President of Prospecting Done For You, prospecting Done for You is built to take the headache of lead generation and prospecting off of high-trained closers and instead let them focus solely on closing. Their team of expert business development reps take leads through an 17 step follow-up process. This process allows them to build a relationship with the customer and then once they are ready for help solving a problem, they bring in the highly skilled salespeople who need to do the complex design and building process of the scope.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Jul 6, 2020 • 31min
#071: How to 4x Your Sales Meetings Using Hyper-Personalization with Ian Naylor
Ian Naylor is the Co-Founder of Hyperise. Hyperise allows you to personalize your website and Grow your conversions without code. Delight visitors by personalizing your images and website content. In this episode, we discuss how to drastically low your customer acquisition cost, a few out-of-the-box ways to get your potential customer's attention in 2020, and a growth hack for getting your ideal prospects to send you emails telling you about their business problems and asking to collaborate with you.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Jul 1, 2020 • 29min
#070: LinkedIn Ads Strategies for Getting Larger Customers with Anthony Blatner
Anthony Blatner is the advertising director of ModernMedia, a LinkedIn advertising agency that scales your B2B products & services. After working with 100s of Software Products, SaaS Platforms, and Professional Services, and managing millions of Adspend Anthony’s team has developed a lead generation framework that is signing up dozens of *qualified* B2B leads each month, for each client. This is not about posting on social, not about spamming connection requests, not email, and not Facebook ads...It’s using the world’s largest business directory to buy ads so you can target bigger customers, generate sales leads, and automate your pipeline.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Jun 23, 2020 • 33min
#069: How to Sell During Hard Times with Niraj Kapur
Niraj Kapur is an expert sales coach, trainer, and bestselling author. Niraj has trained salespeople at large companies like Barclay’s and over 300 SME’s on sales strategies, techniques, and selling with integrity. In his book, Everybody Works In Sales, he tells his life story of nonstop failure and his rise to success. For Niraj, It’s not just how much you know, it’s how much you take action on. Also, Learning and implementing are major keys to success in sales and business. In this episode, we discuss how excel in sales during a recession, how to execute when life gets the best of you, and what it takes to build a successful career in sales (in any economy).
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Jun 15, 2020 • 31min
#068: How to Outsource Your B2B Lead Generation to a Virtual Assistant with Nathan Hirsch
Nathan Hirsch is the Co-Founder of Outsource School, an education platform for entrepreneurs that want to learn how to scale their business using reliable virtual assistants. Nathan and his co-founder scaled their first eCommerce business to $25 million in total sales using virtual assistants. Then, they scaled and sold their second company, FreeUp, with a 100% remote team of virtual assistants. They have been recognized on 250+ podcasts such as Entrepreneur on Fire and were on the Entrepreneur 360 List for two years in a row commending them as one of the best entrepreneurial companies in America. At their core, they are systems entrepreneurs always looking for new ways to automate and outsource to virtual assistants and talented professionals.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Jun 8, 2020 • 27min
#067: The Next Biggest Trend in Sales Development for SDRs, BDRs, and AEs with Nish Mahen
Nish Mahen is a Sales Manager at ReplyApp. Reply automates sales and puts your email outreach on autopilot while still making each communication personal. It dramatically increases your sales productivity, allows you to easily scale your outreach, send more & better emails, and never miss a follow-up again. In this episode, we discuss what type of outreach works in 2020, the best way to get attention from prospects (most salespeople aren't doing this), and what channels you should be using when prospecting.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Jun 2, 2020 • 27min
#066: The Best Sales Channel for Getting Your Prospect's Attention with Erik Kostelnik
Erik Kostelnik is the Founder and CEO of Postal.io. Postal.io is an integrated direct mail platform for sales and marketing teams that leverages machine learning to automate and optimize the creation, delivery, and reporting of personalized physical assets in the sales process. Erik is an award-winning entrepreneur and sales leader that has founded and scaled multiple technology companies that have led to hyper revenue growth, major capital investments, and 3 favorable exits. In this episode we discuss, how to scale a startup from $1M to $50M+, how reps can effectively get the attention of their prospects, and how to use one of the most effective sales channels of 2020 (hint: you're probably not using it now).
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

May 26, 2020 • 27min
#065: How to Quickly Attract New Customers to Your Product With David Freudenberg
David Freudenberg is a Link Building and Content Marketing Specialist who is the founder of SEO With David (seowithdavid.com), a Freelance Link Building Agency. David has had the privilege of being around business owners, leaders, and influencers. But, he noticed that even the best ideas and brands were limited by whether or not they were found online. David is committed to making sure your SEO works for you. If you’ve got a great brand, David can get it ranked, and found! In this episode, we discuss how to promote your product to drive inbound leads, how to get people to respond to your outreach emails, and an overview of how David would promote a B2B software product to start driving inbound leads fast.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

May 19, 2020 • 33min
#064: How to Optimize Your Sales Process to Close More Deals in Less Time with David Masover
David Masover is the Owner of David Masover Consulting. Sales and company leaders hire David when they want: More of their leads to convert into opportunities, more effective movement of opportunities into and out of rep pipelines, and More visibility and control for management over those processes. Having worked in sales and sales management since 1991, he’s seen first hand: How reps and organizations struggle to get consistent and focused results, how management struggles to move the collective needle. and how hard it can seem to even find the right levers to make a meaningful impact
David is the author of "The Salesman's Guide to Dating", "Mastering Your Sales Process" and "Managing the Sales Process". His published works all embody the essence of the work that he does with his private coaching and consulting clients, and captures the lessons learned in his career and through his efforts to improve the effectiveness of his peers, staff, trainees and clients.
In this episode, we discuss where to start when optimizing your sales process, how to get the most out of your CRM, and how to close more deals in less time.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.
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