Hey {First Name}, An Insider's Guide to Outbound Sales

My guest in this episode is getting a high ROI from his outbound sales campaigns with only a two-step email sequence and in spite of low open and response rates. We’ll even take a look under the hood at my guest’s Lemlist account and discover the exact email copy he’s using and his stats across the 11 cold email accounts he’s running. Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup

Imagine being brand new in a sales role - it’s your first day on the job. You sit at your desk and all you have is your phone, your computer, and a list of prospects to contact. How would you bring in new business? Where would you start? My guest in this episode will reveal how to do this and more - She’s a tech sales rep here in Chicago and she’s made a name for herself in the industry by being an extremely diligent, skilled, and fearless prospector. She’s not afraid to pick up the phone and reach out to prospects day after day to set new meetings and drive in new business. If you’re looking to drive in new business from scratch using the phone. Pay attention to this entire episode until the very end as my guest brings tons of value all throughout our conversation. Stay tuned. Alexine Mudawar is a Major Account Executive at Displayr. Displayr is an all-in-one statistical analysis and reporting tool designed for survey data. Analyze, visualize and share beautiful dashboards & interactive reports. Carrying 7+ years of SaaS sales experience, Alexine is backed by numerous President’s Club awards, quarterly high achievement recognitions, and a consistent track record of surpassing quota. Outside of her day-to-day sales role, she's an Adjunct Professor and teaches sales courses for Aspireship, Victory Lap, and Re:Work Training. Alexine is also a champion for diversity and inclusion in the workplace and has founded two women-focused Employee Resource Groups. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

My guest in today’s episode has built two companies - a software and a service - on the back of cold email. This interview takes an interesting turn away from the outstanding results Ron’s gotten with cold email. But, I guarantee that there is a ton of value in this extended episode. Ron has a powerful approach to cold email and in this conversation we go deep into not only what works but also the psychology behind why it works. Stay tuned to the very end of this one. I’ll see you on the other side. Ron Story Jr. is the owner of Five Contacts and PitchDB. Five Contacts is a service that helps you find the right person at the right time and reach them with the right message. Five Contacts is a cold outreach service that helps traditional businesses apply the growth hacking techniques of today’s most advanced high growth startup software companies. PitchDB is the world’s largest search engine for public speakers. Search over 2 million podcasts, associations, businesses, and conferences worldwide. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

In this episode we’ll hear from an agency owner who has built his business using a variety of channels including cold calling and cold email. You’ll hear about what it takes to outsource cold outreach using a call center as well as some nuances of cold calling that can make or break your success on the phone.  Chris Martinez is the CEO and Founder of Dudeagency.io. Dude provides unlimited web design and development for digital marketers, funnel consultants, and digital agencies. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

In this episode, I have the pleasure of chatting with a B2B sales veteran. He’s had the opportunity to work for both Tony Robbins and Chet Holmes selling their training programs. He has a wealth of wisdom and knowledge on selling and optimizing sales processes. If you’re looking for insight into how to grow revenue throughout your sales process, and not just the beginning, you’ll get a lot out of this episode. I’ll see you on the other side. Doug Brown is the CEO of Business Success Factors. Business Success Factors specializes in helping CEOs, business owners and companies to optimize sales processes while dramatically increasing revenues. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

In this episode, my guest is the CEO and Co-Founder of two SaaS outbound automation tools and is scaling cold outreach campaigns to generate backlinks for SEO to drive tons of traffic to his websites. The best thing about his process is that it’s very simple but highly effective. This is definitely something that you could replicate and use to drive tons of traffic to whatever you’re working on. I guarantee you’ll really enjoy this one. Gerard Compte is the CEO of FindThatLead and Scrab.in. FindThatLead is a SaaS tool that finds authentic business emails of new leads at any given company using just their first names, last names and website names. Scrab.in is a LinkedIn sales automation tool. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

In this episode my guest will show us how his company solves a very large, complex problem for its customers and his strategy for executing outbound sales campaigns against his target market If you want to know how to develop cold outreach campaigns when the problem you solve is very complicated, you’ll want to listen to this episode. I’ll see ya on the other side. Ahmed Ammar is the Vice President of Commercial and Expansion at Logical Applications for Business Solutions or LABS. LABS provides a full Range of SAP Business Management Applications, Business Profitability & Growth Analytics, Enterprise Mobility, and Database & Technology related implementations. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Jeroun Corthout is the Co-Founder of Sales Flare. Salesflare is a simply powerful CRM that automates your data to build better relationships and make more sales. It's a fast, visual and easy-to-use sales machine. Built on happiness with the latest tech, by humans for humans. Salesflare is the most popular CRM ever on both Product Hunt and AppSumo. It also got featured on TechCrunch and Entrepreneur.com. If you’ve been paying attention to what’s happening in online media, you know that podcasts are exploding right now. But, if you’ve only been listening to podcasts and not using them as a marketing tool. You’re missing out.  I’m not talking about starting your own podcast. I’m talking about a faster way of taking advantage of this rapidly growing medium. I’m talking about getting featured on popular podcasts in your market. Doing this will allow you to leverage the audience’s of respected players in your market and get in front of thousands of your ideal customers - for free. Today I’m going to talk to the CEO of a successful SaaS company who’s used cold email automation to get himself booked on 130 podcasts in the span of 5 months. He’s used this process to gain awareness for his software, grow his influence, and gain new customers. After implementing this strategy, you’ll have a framework for getting yourself on podcasts too. Join a community of SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

If you’re a fan of the show, you know that the interviews I do are audio case studies. My guest and I do a deep dive into the process, metrics, and results of cold outreach campaigns. I’ve gotten incredible feedback about how helpful these episodes are. But, There’s a piece of the puzzle that doesn’t get discussed enough which is - how you do one thing is how you do everything. Your mental, emotional, and physical health have an incredible impact on your business. Before you click away - I want you to seriously consider this for a moment and listen to this episode - Kilian has a wealth of knowledge in this space and I guarantee you that you will come away with a few gems that will improve your performance at work. Kilian Markert is the CEO of Consistent Performance Mentoring. He helps busy business owners optimize their days and performance so that they can grow their business and still have enough time to not neglect other life areas or risk burnout. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

What if you could spend all your time talking to prospects who you knew were 100% interested in what you have to offer? Instead of wasting time with tire kickers and price shoppers, you would only speak with people you knew you could bring the most value There’s always been a debate about what’s better - inbound or outbound leads - inbound leads are easier to sell to but the volume of inbound leads usually aren’t as high as outbound. With outbound you can more or less control your own destiny but since you’re starting cold - it usually takes much more time, energy, and education to successfully sell to them My guest today is going to show us how to have the best of both worlds - the high-intent of inbound mixed with the scalability of outbound. We go very deep into implementation in this one - principles, strategies, and tactics. All that good stuff. By the end of this episode, you’ll know exactly how to find interested prospects on demand, get them to reach out to you, and engage them in a sales conversation in a non-salesy way. Lloyd Yip is the Founder of Attract & Scale. he helps online entrepreneurs selling high-ticket solutions and products scale from zero to multi-six figures in profit organically, in under a year. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.