Hey {First Name}, An Insider's Guide to Outbound Sales

Tell me if you can relate to this: What worked several years ago in the cold outreach space simply doesn’t work as well because there are so many more people fighting over prospect attention spans. This becomes a vicious cycle of declining open rates, lower reply rates, fewer conversions, and diminishing ROI. Today you’re going to learn exactly what it takes to succeed in this new era of cold outreach. We’ll look at exactly how to systematize and streamline a simple yet incredibly powerful and effective cold outreach process from the ground up. Michael Gardiner is a 20 year old digital nomad and serial entrepreneur who is the Founder of Done-For-You Meetings, a prospecting agency that specializes in generating sales meetings for Marketing agencies, SaaS companies, and other B2B businesses. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email. Michael's Agency: www.dfymeetings.com Michael's Website: www.michaelrgardiner.com

In this episode I talk with a SaaS founder in the outbound sales space that’s created an all-in-one solution for generating sales meetings using email and LinkedIn. During our conversation we talk about the exact process he’s used to generate leads, drive sales for his SaaS, and ultimately build a $3.9M software company. We’ll look at everything from targeting, to the sequence he uses, and email copywriting. This is an opportunity to look under the hood of an outbound sales process that’s built a seven figure SaaS business. Will Richman is the Co-Founder and COO of GrowthGenius. Growth Genius believes that great founders and salespeople shouldn't have to worry about prospecting. That’s why they help B2B companies book more sales meetings with their ideal customers. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

My guest in today’s episode is using a combination of LinkedIn, Video Sales Letters, and Email to generate new sales meetings and opportunities What’s really interesting about my guest’s approach is that he has an engineering background and he’s used that skillset to create his outbound sales framework He calls this framework “Outbound Engineering” and he routinely uses it to rake In 30+ Demos/Month in 90 Days or Less with 0 SDRs If you want a systematic approach to booking meetings at scale, you’ll want to tune into this entire episode. Joe Petruzzi is the CEO & Principal of the Waylan Consulting Group, a group of Outbound Engineers who design and run potent, visceral outbound cadences and funnels that get you demos on your calendar, customers on your platform and MRR in the bank, period. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Today we have another edition of the soft skills series - we’ll talk to a professional about how to remove the mental and psychological blocks that are harming your sales performance. In this episode we go deep into the human psyche and discuss how to rewire limiting beliefs that are holding you back from reaching your full potential. If you’ve ever felt like you know what to do but don’t understand why you won’t do it OR if you’ve felt like you’ve hit a plateau and can’t get past a certain level - This episode is for you. Umar Hameed is the CEO of No Limits Selling. No Limits Selling is a professional training and coaching company that specializes in improving sales performance. They guarantee their work by offering an increase of 30% - 50% in sales performance or your money back. No Limits Selling uses the latest insights from neuroscience and NLP to help salespeople and sales teams break through their limitations and perform at a higher level. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

One of the most time-consuming tasks in B2B outbound sales is building prospect lists. If you’re going through the trouble to build lists with accurate data, you want to make sure that your lists contain your best fit prospects. There’s nothing worse than running an outbound sales campaign and hearing nothing but crickets. Building lists of prospects who are ready to buy now solves that problem. On this episode I speak with two co-founders who are leveraging A.I. and intent data to build hyper-targeted lead lists for sales prospecting. They’ve found a way to surface high-potential leads - ones that are exhibiting sales ready buying signals. We’ll also talk about how they approach outreach once they’ve built a high intent prospect list. I’m confident that intent data will be a big theme of this decade. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

On this podcast I typically walkthrough an audio case study of a cold outreach campaign with a guest. We go through the specifics of the principles, strategies, and tactics that they used in a campaign as well as the results. But, what happens after you’ve generated the lead and that person has entered your sales process. How do you take them through a sales process that turns prospects into customers at a high percentage. What are the boxes you need to check before someone becomes a customer? My guest in today’s episode created and executed a sales process within his software company that grew the company to #1 in the industry within 3 years - making the Inc 500 two years in a row and the INC 5000 five years in a row. His sales process was so successful that it led to the company being acquired for 9 figures. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

In this episode I speak with the founder of a fast-growing, business intelligence SaaS that’s revolutionizing the B2B data industry. My guest’s company has over 10,000 success stories of customers who’ve been able to explode their sales pipelines using his proprietary technology. During our conversation we’ll take a deep dive into his formula for generating scalable, repeatable, and predictable revenue for his company. This includes what channels to use, how to write cold emails, how to deliver an effective pitch over the phone, and how to scale your messaging to thousands of prospects. There’s a ton of energy and insights in this one. I know you’ll enjoy it. Brandon Bornancin is the CEO and Founder of Seamless.ai. Seamless.ai delivers the world's best sales leads. Maximize revenue, increase sales and acquire your total addressable market instantly using artificial intelligence Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

In this episode I speak to a serial entrepreneur who’s built a cold outreach SaaS that’s growing rapidly. During our conversation we’ll go into multiple, unique ways to use cold outreach that I’m sure you haven’t thought of before. This conversation will change the way you think about cold outreach and get you excited about the possibilities that come from scaling it. Abdul Mukati is the founder of Outreach Bin. Outreach bin is the go-to Email Warm-up & Outreach platform for your business. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Inder Raj Singh Virdi, Founder of Nexweave, shares his expertise on hyper-personalization in cold email outreach. He discusses how simple yet effective methods can increase reply rates by hundreds of percent. Inder highlights the importance of tailored visuals and strategies that engage customers at a deeper level. He shares successful case studies, including how a gaming company boosted email click-through rates significantly. Listeners gain actionable techniques for mastering email marketing and enhancing their outreach efforts.

In this episode we talk to an agency owner in a very niche, specific market who’s dialed in a process for generating high quality leads using a multichannel approach. In fact, one of these channels is one that’s rarely talked about but it’s highly effective. I know you’ll enjoy this one. I’ll see you on the other side. James Harper is the Founder of Agency Flare a results driven outbound sales agency that has a narrow focus on B2B sales, cold prospecting and setting qualified appointments for their clients. Their goal is to allow you to have more meaningful conversations with your most ideal prospects. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.