Hey {First Name}, An Insider's Guide to Outbound Sales

Michael Gardiner, a cold outreach expert, shares his tips and strategies for succeeding in the new era of cold outreach. He discusses the importance of personalization in outreach, using pre-defined templates to lower costs, and the benefits of using images and videos in campaigns. He also shares impressive campaign results and outreach methods, and emphasizes the importance of building relationships and helping prospects. Additionally, he talks about his early business days and continuous improvement despite challenges.

Nick Abraham, a B2B lead generation expert running tools like Inboxy.io and Closify.com, dives into the evolving world of cold outreach. He shares innovative strategies for enhancing email deliverability and the importance of personalization for boosting response rates. Nick emphasizes crafting compelling offers and accurately identifying ideal customers to drive engagement. Discover the secrets to maximizing LinkedIn acceptance rates and effective email campaigns, all aimed at transforming your sales approach.

Curtis Boyd is the Founder of Objection.co, Objection.co is a reputation SaaS platform that uses AI and Machine Learning to identify and dispute illegitimate online reviews. Their software flags and submits removal requests to administrators on most major review websites. They have successfully helped clients across the USA, Canada and Europe. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Well, what do you do when cold email doesn’t work? You find the right prospects and use the right messaging but the sales meetings just don’t come. That’s exactly what happened to my guest. Ayhan Isaacs is the Founder of Growth Rhino. A sales agency that works with SaaS companies to build scalable outbound engines. He got into a situation where he was working with a client to drive sales meetings using cold email but his campaigns weren’t working. He even tried Google Ads, Facebook Ads, and pretty much every other marketing channel to drive revenue but alas - nothing materialized form his efforts for six months. At this point - most people would give up and chalk it up to a loss. But, Ayhan didn’t let this stop him. As a naturally curious and talented growth hacker Ayhan took a new approach to cold outreach that opened up a flood of new business for his client. But, the results didn’t come like he expected. This new angle unlocked a revenue engine for his client’s business and the results have continued to compound. Over the past 12 months he has taken the agency from 0 to 25K in MRR completely bootstrapped. Previous to running the agency Ayhan worked as a BDR at a number of couple different early stage startups followed by doing a number of consulting jobs. He is certified in Conversion Optimization from CXL institute and holds a Masters in Innovation & Entrepreneurship from Ryerson University. In this episode we’ll take a look at the exact steps Ayhan took to connect with executives at Deutsche Bank, HSBC, KPMG, Orange Theory Fitness and other billion dollar companies. We’ll discuss his outreach copy, how he leveraged Webinars, LinkedIn, and YouTube to build a content machine to drive new business 24/7, and how he iterated on his process to drive even faster results using fewer resources. Are you looking to build a multi-channel campaign that drives exponential growth?  If so, make sure you listen to the very end of this episode. I’ll see you on the other side. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Alex Gray is the Co-Founder and CMO of List Kit. ListKit is a Done-For-You, hyper-personalized B2B list building service that delivers contact lists straight to your inbox. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Justin Stephens is the President of Prospecting Done For You, prospecting Done for You is built to take the headache of lead generation and prospecting off of high-trained closers and instead let them focus solely on closing. Their team of expert business development reps take leads through an 17 step follow-up process. This process allows them to build a relationship with the customer and then once they are ready for help solving a problem, they bring in the highly skilled salespeople who need to do the complex design and building process of the scope. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Mohit Asthana is the Co-Founder of SocialCycle.io, social sales enablement tool that helps coaches find new business on social media. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Leon Coe, co-founder of Bound, shares insights into using AI for personalized sales outreach. He discusses the impressive capabilities of Bound’s platform, which allows sales teams to create engaging messages in seconds. Leon highlights the challenges of cold outreach and the necessity of tailored communication in booking meetings. He demonstrates how personalization boosts effectiveness and shares a creative pizza-themed cold email example. The episode also emphasizes the pivotal role copywriting plays in improving outreach success.

Brie Moreau, Founder and CEO of White Light Digital Marketing, shares her insights on innovative lead generation strategies for e-commerce and B2B SaaS sectors. She emphasizes the shift to customized outreach post-COVID, highlighting the power of LinkedIn and personalized emails. The conversation dives into multi-channel strategies, metrics tracking, and the significance of follow-ups in boosting client engagement. Brie also discusses overcoming challenges in targeting and communicating with B2B SaaS companies, making it an enlightening listen for founders and sales enthusiasts.

Jeroun Corthout is the Co-Founder of Sales Flare. Salesflare is a simply powerful CRM that automates your data to build better relationships and make more sales. It's a fast, visual and easy-to-use sales machine. Built on happiness with the latest tech, by humans for humans. Salesflare is the most popular CRM ever on both Product Hunt and AppSumo. It also got featured on TechCrunch and Entrepreneur.com. If you’ve been paying attention to what’s happening in online media, you know that podcasts are exploding right now. But, if you’ve only been listening to podcasts and not using them as a marketing tool. You’re missing out. I’m not talking about starting your own podcast. I’m talking about a faster way of taking advantage of this rapidly growing medium. I’m talking about getting featured on popular podcasts in your market. Doing this will allow you to leverage the audience’s of respected players in your market and get in front of thousands of your ideal customers - for free. Today I’m going to talk to the CEO of a successful SaaS company who’s used cold email automation to get himself booked on 130 podcasts in the span of 5 months. He’s used this process to gain awareness for his software, grow his influence, and gain new customers. After implementing this strategy, you’ll have a framework for getting yourself on podcasts too. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.