Hey {First Name}, An Insider's Guide to Outbound Sales #125: B2B SaaS: LinkedIn and Email = 75% Open Rate, 35% Reply Rate, and 5% Meeting Book Rate (Brie Moreau)
Jul 22, 2021
Brie Moreau, Founder and CEO of White Light Digital Marketing, shares her insights on innovative lead generation strategies for e-commerce and B2B SaaS sectors. She emphasizes the shift to customized outreach post-COVID, highlighting the power of LinkedIn and personalized emails. The conversation dives into multi-channel strategies, metrics tracking, and the significance of follow-ups in boosting client engagement. Brie also discusses overcoming challenges in targeting and communicating with B2B SaaS companies, making it an enlightening listen for founders and sales enthusiasts.
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Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Innovative Lead Generation Strategies in a Post-COVID World
01:40 • 12min
Strategies for Effective Multi-Channel Lead Generation in B2B SaaS
13:52 • 4min
Optimizing Client Engagement Strategies
17:52 • 6min
Navigating the Challenges of Targeting B2B SaaS Companies
23:25 • 5min