#125: B2B SaaS: LinkedIn and Email = 75% Open Rate, 35% Reply Rate, and 5% Meeting Book Rate (Brie Moreau)
Hey {First Name}, An Insider's Guide to Outbound Sales
Innovative Lead Generation Strategies in a Post-COVID World
This chapter explores White Light Digital Marketing's approach to lead generation, focusing on the necessity for customized outreach in the B2B SaaS sector post-COVID. The discussion highlights their iterative learning process, the transition from traditional methods to digital strategies, and the importance of tools like LinkedIn for effective prospecting. Key topics include the crafting of personalized emails, structured follow-ups, and adapting pricing models to client needs.
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