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Brie Moreau

Founder and CEO of White Light Digital Marketing, an agency focusing on e-commerce and B2B SaaS lead generation through customized outreach campaigns.

Best podcasts with Brie Moreau

Ranked by the Snipd community
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Jul 22, 2021 • 29min

#125: B2B SaaS: LinkedIn and Email = 75% Open Rate, 35% Reply Rate, and 5% Meeting Book Rate (Brie Moreau)

Brie Moreau, Founder and CEO of White Light Digital Marketing, shares her insights on innovative lead generation strategies for e-commerce and B2B SaaS sectors. She emphasizes the shift to customized outreach post-COVID, highlighting the power of LinkedIn and personalized emails. The conversation dives into multi-channel strategies, metrics tracking, and the significance of follow-ups in boosting client engagement. Brie also discusses overcoming challenges in targeting and communicating with B2B SaaS companies, making it an enlightening listen for founders and sales enthusiasts.