Brie Moreau

Brie Moreau, Founder and CEO of White Light Digital Marketing, shares her insights on innovative lead generation strategies for e-commerce and B2B SaaS sectors. She emphasizes the shift to customized outreach post-COVID, highlighting the power of LinkedIn and personalized emails. The conversation dives into multi-channel strategies, metrics tracking, and the significance of follow-ups in boosting client engagement. Brie also discusses overcoming challenges in targeting and communicating with B2B SaaS companies, making it an enlightening listen for founders and sales enthusiasts.