
Hey {First Name}, An Insider's Guide to Outbound Sales
Are you running outbound sales campaigns but not getting replies or meetings? Are you looking to get started with outbound sales and cold outreach but don’t know where to start? If so, you’re in the right place. Each week, B2B outbound sales expert Morgan Williams interviews SaaS founders, agency owners, and offers his own unique insight about proven cold outreach tactics that get replies and book meetings so you can quickly grow MRR without wasting time on things that don’t work: Learn cold email, LinkedIn and other social media, cold calling, and direct mail. Tune in and subscribe right now!
Latest episodes

Jan 20, 2022 • 39min
#143: (Re-Air) Outbound Sales: The Next Decade of Outbound (Alex Gray)
Alex Gray is the Co-Founder and CMO of List Kit. ListKit is a Done-For-You, hyper-personalized B2B list building service that delivers contact lists straight to your inbox.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Jan 10, 2022 • 50min
#142: Fire Damaged Property Data: 23% Reply Rates with a One-Sentence Email (TaeWoo Kim)
TaeWoo Kim is the Co-founder of Get Sales Fox. GetSalesFox is software for building & automating sales pipeline. Sales development reps, growth hackers, business developers, , agencies, and marketers use GetSalesFox to build a list of hyper relevant sales prospects, and automates much of the grunt work related to sales outreach.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Dec 15, 2021 • 41min
#141: (Re-Air) Manufacturing Cold Outreach: 6 Emails + Landing Page w/ Video + Retargeting Ads = 90% open rate, 25% reply rate, and 20% meeting book rate (Rashpal Singh)
Imagine that you’re in the bread aisle at the grocery store. You pick up the brand you want and put it into your cart or bag. Did you notice that little metal twist tie or clip at the top? Probably not. It’s something we all come in contact with every day but typically don’t think twice about.
My guest in this episode, Rashpal Singh, was tasked with generating sales meetings for a manufacturer of bread bag twists. That’s right. The entire company is dedicated to creating these tiny metal twists for bread bags. What’s unique about the challenge Rashpal was faced with is that his company was tasked with generating exposure and sales conversations with prospects on a different continent, during COVID lockdown, and in an old-school industry that historically relies on relationships and face to face meetings.
With all the odds stacked against him my guest executed an incredible multi-channel outreach campaign to drive incredible results for his client. He did this leveraging email, video, storytelling, landing pages, and retargeting ads to drive massive ROI for his client.
During this interview we go incredibly deep into the principles, strategies, and tactics that Rashpal used. You won’t want to miss this one. I’ll see you on the other side.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.
Rashpal's agency: boxmedia.tv

Dec 9, 2021 • 29min
#140: (Re-Air) BPO Agency: 300 cold calls and follow up emails/day = 35 conversations = 1 appointment (Chris Martinez)
In this episode we’ll hear from an agency owner who has built his business using a variety of channels including cold calling and cold email. You’ll hear about what it takes to outsource cold outreach using a call center as well as some nuances of cold calling that can make or break your success on the phone.
Chris Martinez is the CEO and Founder of Dudeagency.io. Dude provides unlimited web design and development for digital marketers, funnel consultants, and digital agencies.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Dec 1, 2021 • 34min
#139: RevOps SaaS: Outbound SDR + The Alfred Method = Going from 4 Meetings Booked/mo. to 12 Meetings/Mo.
Jeff Swan is the Founder and Head Coach of Outbound SOS. Jeff helps sellers and sales leaders book 10+ meetings a month with the Alfred Method™️ - an outbound sales framework that focuses on the buyer, not the seller to generate opportunities and drive revenue.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Nov 23, 2021 • 29min
#138: Building and Scaling SDR / AE Teams From Scratch = 3x Revenue and a Series B Funding Round (Kyle Vamvouris)
Kyle Vamvouris the CEO of Vouris, a strategic sales advisory for early-stage startups. Vouris offers Sales and SDR advisory for teams serious about exceeding their goals as well as strategy and process recommendations to help accelerate growth.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Nov 16, 2021 • 39min
#137: [Soft Skills Series] Using Humor and Joke Writing to Get Better Responses from Buyers (Jon Selig)
Jon Selig is a former salesperson turned stand up comic and consultant that helps salespeople get more positive responses from prospects using humor to get a deeper understanding of their buyers and their relevance to them.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Nov 9, 2021 • 49min
#136: (Re-Air) Real Estate Lead Gen: 2 Step Cold Email Sequence = 30% Open Rate, 3% Reply Rate, and 1,546% ROI (Andrew Hodukavich)
Andrew Hodukavich, founder of LeadHype, shares unique insights from his lead generation agency specializing in real estate financing. He reveals a powerful two-step cold email strategy yielding an astonishing 1,546% ROI, despite low open and reply rates. Listeners learn about managing multiple email accounts and the importance of targeted outreach for real estate clients. Plus, Andrew discusses nurturing long-term relationships over mere engagement metrics, showcasing effective automated campaigns that drive significant revenue.

Nov 1, 2021 • 32min
#135: [Soft Skills Series] A Framework for Building High Performance Sales Teams (Jason Cutter)
Jason Cutter is the Founder of Cutter Consulting Group, a specialized advisory firm focused on inside sales call center operations that offers Business-To-Consumer (B2C) or Business-To-Business (B2B) products and services. The fundamental goal is to help companies achieve a profitable and scalable Cost Per Acquisition through performance improvement of systems that support the sales process. This could include scripting, training, phone systems, technological solutions, and marketing optimization.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Oct 25, 2021 • 37min
#134: Sales Engagement SaaS: Outbound + Content + Facebook + LinkedIn = $1M ARR to $10M ARR in under 2 Years (Guillaume Moubeche)
Guillaume Moubeche is the Founder & CEO of Lemlist. Lemlist is an all-in-one outbound sales solution that allows you to Personalize cold emails, automate follow-ups, and engage with leads across all channels.
Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community
If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.
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