Hey {First Name}, An Insider's Guide to Outbound Sales
#136: (Re-Air) Real Estate Lead Gen: 2 Step Cold Email Sequence = 30% Open Rate, 3% Reply Rate, and 1,546% ROI (Andrew Hodukavich)
Nov 9, 2021
Andrew Hodukavich, founder of LeadHype, shares unique insights from his lead generation agency specializing in real estate financing. He reveals a powerful two-step cold email strategy yielding an astonishing 1,546% ROI, despite low open and reply rates. Listeners learn about managing multiple email accounts and the importance of targeted outreach for real estate clients. Plus, Andrew discusses nurturing long-term relationships over mere engagement metrics, showcasing effective automated campaigns that drive significant revenue.
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Quick takeaways
- A successful two-step cold email sequence can achieve high ROI with low engagement rates by focusing on lead quality over quantity.
- Implementing effective lead management through automated systems allows for efficient categorization and nurturing of potential clients for better conversion.
Deep dives
Effective Cold Email Strategies
Cold email strategies can yield high ROI even with low open and response rates. The guest highlights a successful two-step email sequence that effectively engages potential clients without overwhelming them. By leveraging a system of 50 cold email accounts merged into one master account, he can manage large outreach volumes while maintaining personalization. This strategic approach enables sending up to 50,000 emails per month, allowing for consistent engagement and follow-up opportunities.
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