
#136: (Re-Air) Real Estate Lead Gen: 2 Step Cold Email Sequence = 30% Open Rate, 3% Reply Rate, and 1,546% ROI (Andrew Hodukavich)
Hey {First Name}, An Insider's Guide to Outbound Sales
Mastering Cold Email Campaigns in Real Estate
This chapter explores the strategy behind a real estate cold email campaign focused on lead generation through a structured two-message sequence. The speakers discuss overcoming challenges posed by the coronavirus, the importance of follow-ups, and effective organization of leads. Additionally, they provide insights on managing communication and leveraging CRM tools to enhance the outreach process.
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