

#133: (Re-Air) Facebook Ads Agency Outreach: 95% Open Rate, 35% Response Rate, 10% Meeting Book Rate, and 3 Clients (Michael Gardiner)
Oct 21, 2021
Michael Gardiner, a cold outreach expert, shares his tips and strategies for succeeding in the new era of cold outreach. He discusses the importance of personalization in outreach, using pre-defined templates to lower costs, and the benefits of using images and videos in campaigns. He also shares impressive campaign results and outreach methods, and emphasizes the importance of building relationships and helping prospects. Additionally, he talks about his early business days and continuous improvement despite challenges.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 3min
Introducing Michael Gardner, Founder of Dun4U Meetings
03:16 • 3min
Personalizing Outreach and Onboarding
06:30 • 14min
The Importance of Using Pre-defined Templates for Email Outreach
20:14 • 18min
Using Images and Videos in Campaigns
37:49 • 4min
Campaign Results and Outreach Methods
41:58 • 5min
Casual Outreach and Continuous Improvement
47:23 • 2min