Hey {First Name}, An Insider's Guide to Outbound Sales

#133: (Re-Air) Facebook Ads Agency Outreach: 95% Open Rate, 35% Response Rate, 10% Meeting Book Rate, and 3 Clients (Michael Gardiner)

Oct 21, 2021

Michael Gardiner, a cold outreach expert, shares his tips and strategies for succeeding in the new era of cold outreach. He discusses the importance of personalization in outreach, using pre-defined templates to lower costs, and the benefits of using images and videos in campaigns. He also shares impressive campaign results and outreach methods, and emphasizes the importance of building relationships and helping prospects. Additionally, he talks about his early business days and continuous improvement despite challenges.

49:18

Creator website

Episode guests

Michael Gardiner

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Dun4U Meetings uses a personalized approach to cold email outreach, targeting specific niches and adding creative touches to their messages.

Dun4U Meetings focuses on high open rates (80-90%) and aims for 10-20% response rates by providing value and offering ideas to potential clients.

Dun4U Meetings implements a longer follow-up strategy, spacing out emails over time to catch prospects at more opportune moments and build relationships without sounding desperate.

Deep dives

Unique approach to personalized outreach

Michael Gardner's prospecting agency Dun4U Meetings stands out by taking a unique and personalized approach to cold email outreach. Rather than sending generic and corporate messages, they get niche and personal with their outreach. For example, if a client has a Boston Terrier, they target companies that make products for Boston Terriers. This approach includes using customized icebreakers and adding creative touches to their emails.

Introduction

3min

Introducing Michael Gardner, Founder of Dun4U Meetings

3min

Personalizing Outreach and Onboarding

14min

The Importance of Using Pre-defined Templates for Email Outreach

18min

Using Images and Videos in Campaigns

4min

Campaign Results and Outreach Methods

5min

Casual Outreach and Continuous Improvement

2min

Tell me if you can relate to this:

What worked several years ago in the cold outreach space simply doesn’t work as well because there are so many more people fighting over prospect attention spans. This becomes a vicious cycle of declining open rates, lower reply rates, fewer conversions, and diminishing ROI.

Today you’re going to learn exactly what it takes to succeed in this new era of cold outreach. We’ll look at exactly how to systematize and streamline a simple yet incredibly powerful and effective cold outreach process from the ground up.

Michael Gardiner is a 20 year old digital nomad and serial entrepreneur who is the Founder of Done-For-You Meetings, a prospecting agency that specializes in generating sales meetings for Marketing agencies, SaaS companies, and other B2B businesses.

Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community

If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Michael's Agency: www.dfymeetings.com

Michael's Website: www.michaelrgardiner.com

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more