4min chapter

Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#133: (Re-Air) Facebook Ads Agency Outreach: 95% Open Rate, 35% Response Rate, 10% Meeting Book Rate, and 3 Clients (Michael Gardiner)

Hey {First Name}, An Insider's Guide to Outbound Sales

CHAPTER

Using Images and Videos in Campaigns

They discuss their approach to using images and videos in their humor and standard campaigns, including the use of signatures and the 'sent from my iPhone' text. They also mention split tests with shorter copy and their focus on email outreach.

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