Hey {First Name}, An Insider's Guide to Outbound Sales

Yurii Veremchuk, Head of Business Growth at Woodpecker, dives into the art of creative cold outreach. He shares tips on identifying prospects actively seeking solutions and engaging them for sales conversations. Yurii emphasizes the importance of aligning sales and marketing for business growth and explores how empathy and timing enhance effective outreach. He also discusses combining automation with personalized communication, utilizing tools like LinkedIn's Sales Navigator and Woodpecker to optimize lead generation. Expect a treasure trove of actionable insights!

Ravi Jayagopal has been selling online since 1997. He has created and sold a wide range of products and services, information products, desktop software, WordPress plugins, membership sites, online courses, eBooks and Kindle books, audiobooks, premium podcast, agency services, webinars, local meetups, consulting and coaching. He has coached, trained, mentored, and consulted with thousands of clients in the last 21 years including, solopreneurs, side hustlers, small businesses, and mid-sized corporations.  He’s helped clients create profitable online businesses using digital products, membership sites, online courses, and building a recurring revenue-based digital products. He’s helped companies get more leads, make more sales, build a bigger audience, establish their brand, get more exposure in the marketplace and ultimately grow their business. Ravi is the creator of cool cast player.com host of the subscribe me.fm podcast and the co-founder and co-developer of digital access pass.com DAP for short, a membership plugin for WordPress. In this episode, he talks about the #1 B2B marketing medium you'll want to focus on in 2020 and beyond, a marketing channel that's seeing a meteoric rise in attention, and how to leverage your existing content so you can get in front of your ideal prospects. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Trent Anderson is the Co-Founder of Leadlio. Leadlio provides senior-level sales talent that uses intent-driven data to run laser-focused outbound campaigns. In this episode, Trent talks about how to use content and automation in your sales process, best practices for using personalization in your account-based sales and marketing program, and how B2B intent data can be used to give your sales team insights about when your customers are actively in-market. Join a community of SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Guillaume Moubeche, Founder & CEO of Lemlist, shares his expertise in crafting personalized cold emails that truly resonate. He reveals how Lemlist's innovative platform enables automated personalization using images and videos to boost client engagement. The conversation dives into targeted strategies for reaching recently funded companies, emphasizing the fun of tailoring outreach based on client needs. Guillaume also discusses the importance of effective follow-ups and offering tangible value before securing a meeting—all essential for successful sales.

Araks Nalbandyan is the Director of Digital Marketing at 10Web. 10Web is a unique 10-component platform for WordPress websites that offers a variety of tools and services like security, backup, managed hosting, analytics, a website builder, and more. As the director of digital marketing at 10Web, she works with the company’s clients, i.e. freelance developers and web/marketing agencies, on a daily basis. Through frequent and in-depth conversations, she gets first-hand knowledge of their issues and helps them accelerate their business growth. In this episode, she talks about how websites can attract more leads, website mistakes that destroy conversions, and why you should be as clear and concise as possible with your Unique Selling Proposition. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Scott Cowley is a sales expert and founder of The Sales Mastermind, a vetted community for sales leaders. He has worked with small to medium-sized companies that are looking to scale sales and growth. Scott has closed hundreds of deals personally and has been involved in thousands of others. He has worked with industries ranging from healthcare, wellness, publishing, technology, finance, and more across six continents. In this episode, he talks about how businesses can use community-based selling and masterminds to generate leads and sales. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Omolola Akinyele, an email copywriter with a knack for helping SaaS companies boost revenue and reduce churn, shares her expertise. She dives into how effective email strategies can significantly improve free trial conversions and customer lifetime value. Omolola emphasizes storytelling and targeted marketing, advocating for personalized communication that resonates with potential customers. She also highlights the importance of value stacking and self-service in retaining clients, providing actionable insights for SaaS founders to succeed.

Robert Cornell is an award-winning sales professional with over ten years of experience. He successfully helped grow display solutions for large online advertisers utilizing display ads as part of their marketing and customer acquisition strategy. Currently, Robert is the Vice President of Sales at Zenreach. Zenreach allows retailers to connect their online marketing with in-store results for digital marketing that performs 4x better. Their WiFi-powered marketing platform helps retailers automatically create connections that build customer loyalty, revenue, and reputation. In this episode, he talks about how businesses can get more out of their digital advertising spend, why targeting the right audience is mandatory, and the best way that businesses can use data more effectively. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

GVS Chaitanya is the AVP of Marketing and Growth at Appknox. He first started in 2012 when he was 19 as an entrepreneur, consultant for startups, marketer, and growth hacker. Currently, At Appknox, GVS helps with launching products using brand building, growth marketing, retention marketing, lead generation, and SEO. In this episode, GVS talks about some strategies he uses for growing an audience and brand, the tactics he used to work for large companies like Uber and GE as a consultant, and how he generates leads using cold traffic and webinars. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.

Mark Woodbury is the co-founder of Upward Exits a brokerage firm for online businesses. Mark started his entrepreneurial path with various e-commerce businesses, some more successful than others. In this episode he talks about the differences between running a business solo and having a partner, what makes a SAAS company successful, and how conferences can be leveraged for sales. Join a community - 5,000+ SaaS founders, agency owners, and entrepreneurs sharing cold outreach tips, tricks, and strategies: https://morgandwilliams.com/community If you don’t want Zuckerberg to spy on you but you still want valuable cold outreach tips, head on over to https://morgandwilliams.com/newsletter and put in your best email.