Hey {First Name}, An Insider's Guide to Outbound Sales #037: Improving SaaS Free Trial Conversion Rates and Customer Lifetime Value Using Email Marketing with Omolola Akinyele
Nov 13, 2019
Omolola Akinyele, an email copywriter with a knack for helping SaaS companies boost revenue and reduce churn, shares her expertise. She dives into how effective email strategies can significantly improve free trial conversions and customer lifetime value. Omolola emphasizes storytelling and targeted marketing, advocating for personalized communication that resonates with potential customers. She also highlights the importance of value stacking and self-service in retaining clients, providing actionable insights for SaaS founders to succeed.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
From Broadcasting to Sales Mastery
01:57 • 4min
Crafting Connections: The Art of Targeted Marketing
05:28 • 14min
The Importance of Value Stacking and Self-Service in SaaS Customer Retention
19:00 • 2min
Email Strategies for SaaS Success
21:13 • 13min
Connecting with the Guest and Staying Updated
34:03 • 2min